Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Not much time on your hands? So, how’s it going so far?

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Hubspot Marketing

JULY 5, 2022

Although word-of-mouth is still a popular form of marketing, it's not the only way customers will find you. This tool works for normal Google searches but it also integrates with Google Maps so customers can find businesses while they're en route to a destination. In the U.S., How to Improve Google Positioning. Add your website URL.

SEO 109

SEO Customer Journey User-Generated Promotion 109

Buffer Marketing

FEBRUARY 22, 2024

Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse.  I’ve also tapped some of my freelance peers for their top tips on messages that actually get replied to, as well as what not to do when reaching out via DMs.

PR 105

PR Management Customer Social Media Marketing 105

Hubspot Marketing

MAY 16, 2022

From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. What is a codec? What is a video codec? Other Common Types of Codecs.

Inbound Marketing 79

Inbound Marketing Marketing Marketers Video Marketing 79

Hootsuite

SEPTEMBER 23, 2021

What is TikTok? But beyond the fun of quickly shooting and editing videos from your phone, what makes TikTok downright irresistible for so many people is discovering content via TikTok’s finely tuned algorithm. TikTok’s incredible hold on the Gen Z market has turned it into a marketing powerhouse. Classic us!).

Gen Z 141

Gen Z Transform Social Media Marketing Analytics 141

AWeber

MARCH 17, 2022

Because everyone knows what it’s like to read a terrible email, whether it’s a marketing email, a professional email, or a personal email. Those all are very different types of emails, but they actually have a lot in common. So what is a “concise” email, exactly? That’s the length of a typical marketing email.

Copywriting 131

Copywriting Communications Email Marketing Marketing 131

Search Engine Land

NOVEMBER 17, 2022

And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). Because to understand how to do social media marketing properly, you first need to understand what social media is (and isn’t). What does social media marketing mean? To sell more tires.

Social Media Marketing 122

Social Media Marketing User-Generated Marketing Marketers 122

SMA Marketing

FEBRUARY 22, 2024

Disavowing links is an action to address penalties imposed by Google on your website. If you receive a notification from Google regarding “unnatural links,” your website is being penalized, regardless of whether you were intentional or unaware of these links. It is crucial to address penalties promptly. Why Disavow Links?

SEO 52

SEO Energy Management Communications 52

Exposure Ninja

MAY 5, 2023

AI is a transformational technology and has become the stated top priority for the biggest names in tech, who have made it their goal to revolutionise the world of digital marketing with it. We’ve made it part of our mission to help our clients defend and steal market share during this next technological shift.

Transform 52

Transform User-Generated Copywriting Digital Marketing 52

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Most small businesses couldn’t afford to do video marketing. It makes sense.

Video Marketing 85

Video Marketing Marketing Marketers Retail 85

Dana Nicole

OCTOBER 13, 2023

Like this one that looks a lot like Kendall Jenner but is actually Billie—someone here to “give you advice and act like your older sister”: Or this one, where Paris Hilton is playing Amber the detective: Currently, there are 27 different AI characters from Meta, ranging from athletes to chefs to writers.

Entertainment 52

Entertainment User-Generated Health Influencer Marketing 52

Hubspot Marketing

APRIL 13, 2023

In this article, you'll learn the definition of a value proposition, what a value prop isn't, examples of some of the best value props we've seen, and tactics to create amazing value props. We'll cover: What is a value proposition? A great value proposition could be the difference between losing a sale — and closing it.

Food 144

Food Shipping CRM Branding 144

Hubspot Marketing

DECEMBER 13, 2019

Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. To get to the bottom of it, marketers use attribution modeling. read on to find out how attribution marketing can help your business. What is Marketing Attribution?

Marketing Mix 126

Marketing Mix Shoppers Marketing Marketers 126

Rock Content

MAY 31, 2023

Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? Secondly, what works for you may not work for your friend’s business, and what works in your region or country will not necessarily work well for you abroad. It feels like we just heard the sound of a record scratch, huh?

SEO 66

SEO Analytics User-Generated Marketing Strategy 66

Power Digital Marketing

DECEMBER 5, 2022

Another significant reason to create a TikTok marketing strategy and take advantage of its advertising power for brand awareness and conversions. . These are different from personal portals because they enable brands to: 3. Research what TikTok trends are active in their area (and how to jump in on them). Think again. .

Gen Z 52

Gen Z User-Generated Advertising Advertisers 52

Hubspot Marketing

JULY 4, 2022

Just as you would spend a considerable amount of time choosing your business name, Having a good handle is always a plus for marketing on Twitter. Real Madrid FC is the biggest football club in the world and is loved by fans from different parts of the world. Do use short names. Another tip is to use a short username. Do use taglines.

Food 98

Food Fashion eCommerce Retail 98

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Rock Content

DECEMBER 28, 2020

Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? Secondly, what works for you may not work for your friend’s business, and what works in your region or country will not necessarily work well for you abroad. What is international SEO for? Ready to go? International SEO.

SEO 72

SEO User-Generated Analytics Marketing Strategy 72

DIY Marketers

APRIL 23, 2023

Let’s talk about lead generation funnels and how to make sense of the confusion between marketing campaigns and marketing funnels. Marketing can be confusing and overwhelming. There are so many marketing terms for things, that all sound like the same thing. Take marketing campaigns and marketing funnels.

CRM 60

CRM Marketing Marketers User-Generated 60

Sprout Social

OCTOBER 19, 2016

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Why Create Social Media Contests? Through Oct. giveaway pic.twitter.com/Y99BscH4TW.

User-Generated 95

User-Generated Promotion Price Management 95

Moz

MARCH 2, 2021

But first, I want to share WHY I think sharing this type of research is so important for the SEO community. But most best practices go untested and may not be “best” in every situation. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front.

Real Estate 56

Real Estate Food SEO User-Generated 56

Lynton Web

DECEMBER 1, 2022

What about a company? For example, marketing operations might be setting up data early in a lead’s lifecycle vs. supporting roles to the process such as accounting, who might be modifying company records in specific ways later in the customer lifecycle. Limiting Who Can View, Edit, or Delete Contacts or Companies.

Management 52

Management CRM Branding Price 52

Adobe Experience Cloud Blog

AUGUST 26, 2013

Author: Mike Telem Account-Based Marketing (ABM) has been growing in popularity recently and it’s easy to see why. It puts the spotlight on marketing’s ability to land the big “Sales Whales”–those key target accounts that Sales is dying to land. Use these lists as a starting point.

Customer Journey 134

Customer Journey Thought Leadership Customer loyalty Marketing 134

Duct Tape Marketing

FEBRUARY 10, 2022

What a CFO Can Do For Your Agency written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Blumer. In this episode of the Duct Tape Marketing Podcast , I interview Jason Blumer. 5:08] What are businesses missing when they don’t have a CFO? Blumer CPAs. The Businessology Show.

Education 73

Education CMO CRM Management 73

Backlinko

MARCH 29, 2024

URL parameters are strings of text added to a URL that modify website content and functionality. That’s what we’ll cover in this post, including: How URL parameters affect marketing and SEO Google’s perspective on URL parameters Tips to avoid common issues with URL parameters How Do URL Parameters Work?

SEO 86

SEO User-Generated Marketing Marketers 86

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach.

Marketing Plan 111

Marketing Plan CRM Customer Journey Marketing 111

Hootsuite

JUNE 2, 2022

Time moves at a different pace on social media. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. What is a social media crisis? What type of behavior can spark a social media crisis? One minute, your brand is a beloved internet meme.

Management 145

Management PR Communications Health 145

Hootsuite

JULY 18, 2023

Social media marketers aren’t just posting great content — they’re engaging with followers, routing incoming requests, responding to tags, and so much more. Social media marketers aren’t just posting great content — they’re engaging with followers, routing incoming requests, responding to tags, and so much more.

User-Generated 92

User-Generated Communications Social Media Marketing Management 92

Neil Patel

DECEMBER 8, 2021

If you’re looking to break into the Russian online market, you’ve probably come across the search engine Yandex. Fortunately, by the time we’re done here, you’ll walk away with both an improved site and a strong understanding of what makes this Russian powerhouse of a search engine so unique. What Is Yandex?

SEO 99

SEO Food Analytics Price 99

Hootsuite

NOVEMBER 10, 2020

It’s extremely important to know your target audience when building a social media campaign and choosing what colors to use. Colors read differently on screens than they do in print. Colors read differently on screens than they do in print. What is an Instagram carousel post? What is an Instagram carousel post?

Food 145

Food Brand Management Place Management 145

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Litmus

JULY 1, 2021

Outlook has been a plague of email marketers for a long time, but does it have to be? The name “Outlook” covers several different email clients with a couple of different rendering engines and at least two different viewing settings. But, for email marketers, it doesn’t cut it for rendering HTML emails.

Email Marketing 131

Email Marketing Branding Marketing Marketers 131

Moz

MAY 9, 2019

a better understanding of page content), as Alexis Sanders explains in this wonderful podcast. While there’s a couple of different ways you can mark up on-page content, this guide will focus on the format Google prefers; JSON-LD. Posted by briangormanh The Schema.org vocabulary is the ultimate collab. Curly braces.

SEO 68

SEO Place Analytics Customer 68

Moz

SEPTEMBER 19, 2019

Ultimately, the purpose of a joint immersion workshop is to truly understand the DNA of the brand, what makes them tick, who are their customers, why should they care what this brand has to offer, which helps you, as a search professional, understand how you can help them and their clients. Immersion workshops are the answer.

SEO 48

SEO Communications CMO Place 48

Marketing Insider Group

FEBRUARY 9, 2015

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” It is a shorthand way to communicate.

Millennials 96

Millennials Gen Z Marketing Marketers 96

Moz

FEBRUARY 5, 2019

What a carousel snippet is an how it works This particular snippet holds the answers to many different questions and, as the name suggests, employs carousel-like behaviour in order to surface them all. When we peeked again at the beginning of August, carousel snippets had grown by half but still had yet to reach non-US markets.

SEO 53

SEO Branding Management Marketing 53

Adobe Experience Cloud Blog

DECEMBER 17, 2015

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. What’s the missing link?

eBook 91

eBook Thought Leadership Promotion Copywriting 91