Hubspot Marketing

AUGUST 13, 2024

Table of Contents AI Overviews How to Use AI Overviews Google AI Search Tips for Marketers How to Turn AI Overviews On and Off Conclusion AI Overviews AI-powered search used to be the realm of tech elites, coders and engineers, maybe early adopters and tech enthusiasts. Suddenly, more than 14.2 based queries trigger AI Overviews.

User-Generated 106

User-Generated SEO Management Product 106

Sprout Social

JUNE 12, 2025

What is AI sentiment analysis? The difference between AI sentiment analysis and previous approaches is modern AI’s ability to instantly interpret emotional cues, sarcasm, slang and implied meaning within text. And if you’re still relying on outdated tools, you’re not listening. You’re guessing. The result?

Health 74

Health Branding Transform Management 74

Backlinko

MARCH 29, 2024

You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. Each attribute corresponds to one of the primary markets it serves. Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage.

Shoppers 114

Shoppers User-Generated SEO Management 114

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. But some are taking the plunge.

Customer 128

Customer Branding Transform Retail 128

Hubspot Marketing

JULY 5, 2022

Although word-of-mouth is still a popular form of marketing, it's not the only way customers will find you. This tool works for normal Google searches but it also integrates with Google Maps so customers can find businesses while they're en route to a destination. In the U.S., How to Improve Google Positioning. Add your website URL.

SEO 135

SEO Customer Journey Promotion User-Generated 135

Hubspot Marketing

DECEMBER 13, 2019

Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. To get to the bottom of it, marketers use attribution modeling. read on to find out how attribution marketing can help your business. What is Marketing Attribution?

Marketing Mix 145

Marketing Mix Marketing Marketers Shoppers 145

Hootsuite

JUNE 2, 2022

Time moves at a different pace on social media. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. What is a social media crisis? What type of behavior can spark a social media crisis? One minute, your brand is a beloved internet meme.

Management 145

Management PR Communications Health 145

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users?

Content Marketing 145

Content Marketing Thought Leadership User-Generated SEO 145

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach.

Marketing Plan 134

Marketing Plan Customer Journey CRM Marketing 134

Hootsuite

SEPTEMBER 23, 2021

What is TikTok? But beyond the fun of quickly shooting and editing videos from your phone, what makes TikTok downright irresistible for so many people is discovering content via TikTok’s finely tuned algorithm. TikTok’s incredible hold on the Gen Z market has turned it into a marketing powerhouse. Classic us!).

Gen Z 145

Gen Z Transform Social Media Marketing Analytics 145

Litmus

JULY 1, 2021

Outlook has been a plague of email marketers for a long time, but does it have to be? The name “Outlook” covers several different email clients with a couple of different rendering engines and at least two different viewing settings. But, for email marketers, it doesn’t cut it for rendering HTML emails.

Email Marketing 137

Email Marketing Branding Marketers Marketing 137

Hubspot Marketing

DECEMBER 29, 2023

Psst: If you want to learn more about programmatic marketing, check out Programmatic Ads 101: The Plain-English Guide to Programmatic Advertising.) Table of Contents What is programmatic SEO? How to Do Programmatic SEO Programmatic SEO Examples 5 Tips for Building Your SEO Strategy with Programmatic SEO What is programmatic SEO?

SEO 144

SEO User-Generated CRM Manufacturing 144

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Speaks to your target audiences.

Personalized Marketing 131

Personalized Marketing Marketing Marketers Energy 131

AWeber

MARCH 17, 2022

Because everyone knows what it’s like to read a terrible email, whether it’s a marketing email, a professional email, or a personal email. Those all are very different types of emails, but they actually have a lot in common. So what is a “concise” email, exactly? That’s the length of a typical marketing email.

Copywriting 141

Copywriting Communications Email Marketing Marketers 141

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Not much time on your hands? So, how’s it going so far?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

OCTOBER 19, 2016

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Why Create Social Media Contests? Through Oct. giveaway pic.twitter.com/Y99BscH4TW.

User-Generated 111

User-Generated Promotion Price Management 111

Neil Patel

DECEMBER 8, 2021

If you’re looking to break into the Russian online market, you’ve probably come across the search engine Yandex. Fortunately, by the time we’re done here, you’ll walk away with both an improved site and a strong understanding of what makes this Russian powerhouse of a search engine so unique. What Is Yandex?

SEO 126

SEO Food Analytics Price 126

Buffer Marketing

FEBRUARY 21, 2024

Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. galen_leather) YouTube influencers have been more impactful for our marketing for a couple of reasons. My company, Galan Leather Co.

Shipping 121

Shipping Product Influencer Marketing Advertisers 121

Backlinko

MARCH 29, 2024

URL parameters are strings of text added to a URL that modify website content and functionality. That’s what we’ll cover in this post, including: How URL parameters affect marketing and SEO Google’s perspective on URL parameters Tips to avoid common issues with URL parameters How Do URL Parameters Work?

SEO 110

SEO User-Generated Marketing Marketers 110

Hubspot Marketing

MAY 16, 2022

From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. What is a codec? What is a video codec? Other Common Types of Codecs.

Inbound Marketing 98

Inbound Marketing Marketing Marketers Video Marketing 98

Marketing Insider Group

FEBRUARY 9, 2015

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” It is a shorthand way to communicate.

Millennials 111

Millennials Gen Z Marketing Marketers 111

Kevin Indig

APRIL 19, 2023

Half the battle is understanding WHAT you need to fix on your site. AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool. I think that’s a mistake.

PR 122

PR SEO User-Generated CMO 122

Hootsuite

MAY 6, 2024

Keep reading to learn about the different types of social inbox tools and pick the best one for your business. Book a Demo What is a social inbox tool? With this type of software, you can manage and reply to all types of social interactions. Try Hootsuite’s Inbox today.

CRM 118

CRM Price Social Media Marketing Communications 118

Hubspot Marketing

APRIL 13, 2023

In this article, you'll learn the definition of a value proposition, what a value prop isn't, examples of some of the best value props we've seen, and tactics to create amazing value props. We'll cover: What is a value proposition? A great value proposition could be the difference between losing a sale — and closing it.

Food 145

Food Shipping CRM Branding 145

Hootsuite

JULY 18, 2023

Social media marketers aren’t just posting great content — they’re engaging with followers, routing incoming requests, responding to tags, and so much more. Social media marketers aren’t just posting great content — they’re engaging with followers, routing incoming requests, responding to tags, and so much more.

User-Generated 98

User-Generated Communications Social Media Marketing Management 98

Buffer Marketing

FEBRUARY 22, 2024

Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse.  I’ve also tapped some of my freelance peers for their top tips on messages that actually get replied to, as well as what not to do when reaching out via DMs.

PR 133

PR Management Customer Social Media Marketing 133

Hubspot Marketing

JULY 4, 2022

Just as you would spend a considerable amount of time choosing your business name, Having a good handle is always a plus for marketing on Twitter. Real Madrid FC is the biggest football club in the world and is loved by fans from different parts of the world. Do use short names. Another tip is to use a short username. Do use taglines.

Food 123

Food Fashion eCommerce Retail 123

Buffer Marketing

APRIL 23, 2024

  “It’s the industry standard for a professional creator to have a media kit readily available — it makes it a lot easier for the brand to quickly review the creator and understand their content, rates, engagement stats, and do a reference check if they include brand testimonials in the media kit.  

Influencer Marketing 121

Influencer Marketing Social Media Marketing Price Fashion 121

Adobe Experience Cloud Blog

DECEMBER 17, 2015

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. What’s the missing link?

eBook 91

eBook Thought Leadership Promotion Copywriting 91

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Most small businesses couldn’t afford to do video marketing. It makes sense.

Video Marketing 87

Video Marketing Marketing Marketers Retail 87

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hootsuite

OCTOBER 1, 2019

Second step: ask not what your Instagram audience can do for you, but what you can do for your Instagram audience. Because the goal on Instagram is to show your best side by sharing content that people value. First step: don’t buy them. Trust us.). Think of it this way: how can you make your Instagram posts more likeable?

User-Generated 112

User-Generated PR Law Shipping 112

Rock Content

MAY 31, 2023

Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? Secondly, what works for you may not work for your friend’s business, and what works in your region or country will not necessarily work well for you abroad. It feels like we just heard the sound of a record scratch, huh?

SEO 90

SEO Analytics User-Generated Marketing Strategy 90

Search Engine Land

JUNE 3, 2024

If a browser requests a page that has a redirect on it, it will be instructed to go to a different address. This means that the content on the original page is no longer available to request, and the browser must visit the new page to request the content there instead. Meta refreshes can happen instantly or with a delay.

SEO 83

SEO Product Place Search Marketers 83

Rock Content

DECEMBER 28, 2020

Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? Secondly, what works for you may not work for your friend’s business, and what works in your region or country will not necessarily work well for you abroad. What is international SEO for? Ready to go? International SEO.

SEO 72

SEO User-Generated Analytics Marketing Strategy 72

Moz

MAY 9, 2019

a better understanding of page content), as Alexis Sanders explains in this wonderful podcast. While there’s a couple of different ways you can mark up on-page content, this guide will focus on the format Google prefers; JSON-LD. Posted by briangormanh The Schema.org vocabulary is the ultimate collab. Curly braces.

SEO 68

SEO Place Analytics Communications 68

Duct Tape Marketing

FEBRUARY 10, 2022

What a CFO Can Do For Your Agency written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Blumer. In this episode of the Duct Tape Marketing Podcast , I interview Jason Blumer. 5:08] What are businesses missing when they don’t have a CFO? Blumer CPAs. The Businessology Show.

Education 87

Education CMO CRM Management 87