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How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media

Hubspot Marketing

Jonathan’s a badass innovator who's led marketing and audience growth for a long list of cool media organizations, from Complex Networks and National Geographic to Vox Media and VICE. The market size of AI use in media and entertainment reached $19.8B So naturally I was curious where he sees the media business going in 2024.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

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How to structure people operations to scale SEO success

Search Engine Land

In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do. Instead, what takes so long is the operations behind SEO and the process of aligning everyone. In today’s market, it takes a significant investment to see results.

SEO 132
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Digital Asset Management and the knowledge gap: Discovery

Martech

Fact 2: You do not know what you do not know! Usually, we find it is the marketing department, creative operations or IT and, more often than not, a few individuals who recognize either a problem or a solution to the exponential growth of content, platforms, campaigns, communication and sales. Image cuortesy the author.

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How to Use DMs for Networking (+ Real-life Examples from 7 Writers)

Buffer Marketing

Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse.  I’ve also tapped some of my freelance peers for their top tips on messages that actually get replied to, as well as what not to do when reaching out via DMs.

PR 105
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45 Quotes That Celebrate Teamwork, Hard Work, and Collaboration

Hubspot Marketing

Henry Ford's quote, "If everyone is moving forward together, then success takes care of itself," is one of my personal favorite quotes on teamwork. Because it's true: Teamwork has the incredible power to increase productivity, job satisfaction, and even each person's individual performance. Teamwork begins by building trust.

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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. What is an NFT? What a fun word, eh? Explain your NFT, what makes it unique, and make people want to buy it. NFTs are now an $11 billion USD industry and growing everyday. NFT stands for Non-Fungible Token. It’s a real item.