Welcome Software

FEBRUARY 26, 2025

That's what it was all about this year; bringing more efficiency, excitement, and energy to your daily grinds. It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025. You've got to ask yourselves: Where IS the fun in that?

Gen Z

The Drum

JULY 17, 2025

News publishers are wasting energy trying to appeal to young audiences who don’t pay for news, according to Juan Señor, president of INNOVATION Media Consulting and co-editor of WAN-IFRA’s Innovation in News Media report. This week, he sits down with Juan Señor, president of INNOVATION Media Consulting Group.

Gen Z

Sprout Social

JULY 9, 2025

When it comes to social media, influencers in this space typically emphasise lifestyle balance, mental wellness and functional training, which resonates with audiences from Gen X to millennials and Gen Z. Authenticity is valued over aesthetics. Homegrown trends like hybrid training and gut health are big right now. TikTok: 750.5K

Branding

SocialPilot

JULY 21, 2025

Audience Vibe Threads feels like a tight-knit community— Gen Z, early adopters, Instagram-first users who value authenticity over trend-chasing. What Works Where: Strategy Recommendations for Threads and X Your content doesn’t need to be everywhere—it just needs to show up in the right place with the right energy.

Gen Z

Traackr

JUNE 24, 2025

It’s led by women creators (with highly skewed Gen Z audiences) who are turning golf into an aesthetic. It’s about joining creator-led moments with the right energy and intent. Gap’s Spring 2025 collaboration with Malbon Golf reimagined classic prep for a Gen Z audience and wrapped the launch in a creator-led invitational.

Gen Z

The Drum

JULY 16, 2025

The founder of the Gen-Z entertainment company’s career has been marked by an acute eye for storytelling, an understanding of internet culture and a deep love of fashion. Its take on new drops carries a distinct ‘IYKYK’ energy, all while nodding to the enduring pull of Y2K aesthetics and early 1990s fashion nostalgia.

Gen Z

Businesses Grow

DECEMBER 16, 2024

I learned that your personal energy and enthusiasm are crucial and most effective live and one-on-one. Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. And theyre searching and saving more than other generations.

Gen Z

Martech

AUGUST 21, 2024

I think you’re going to start seeing the gasoline being poured on coming out of this, especially the energy behind Kamala Harris. Half (52%) of Gen Z follow political influencers or activists on social media, according to influencer platform Captiv8. Her campaign has done extraordinarily well in raising money.

Marketing Plan

SocialPilot

APRIL 20, 2025

Whether its saving time, reducing stress, or simplifying life, align your message with the mellow, feel-good energy of this trend to connect authentically and memorably with your audience. It became the go-to anthem for creators wanting to make a bold, expressive statementwith glitter, confidence, and unapologetic energy.

Energy

Duct Tape Marketing

JANUARY 16, 2025

Duncan (01:58.762) We've seen Generation Z entering the workplace but doesn't want to work for corporate America. Global pandemic, Generation Z entering the workplace, artificial intelligence. So a lot more laughter, a lot more energy. John Jantsch (01:39.394) Yeah, yeah, yeah. And what was the fourth one?

Gen Z

Hubspot Marketing

MAY 5, 2025

Before pushing a tweet or story live, AI agents can simulate responses from various persona clusters, such as humor-driven Gen Z or skeptical middle-aged professionals, said Baragona. Revealing Hidden Weak Points Campaign reviews are exciting opportunities to see how things turned out; postmortems carry a different energy.

Price

SocialPilot

JUNE 18, 2025

It’s about knowing what your audience feels , needs , and talks about , and showing up with that same energy in your content. They know their Gen Z audience isn’t looking for lectures—they’re looking to laugh, connect, and feel seen. Why Does It Build Real Audience Loyalty?

Gen Z

SocialPilot

JULY 4, 2025

According to the YPulse Survey , over 75% of Gen Z and Millennials share memes. Best Hook Ideas for Creating Free Resource Posts Create FOMO, urgency, or “steal this now” energy. These posts feel fun, fresh, and native to LinkedIn’s evolving content tone. Best Post Ideas: Meme format with an industry twist (e.g., It’s yours now.

Thought Leadership

Sprout Social

JUNE 17, 2025

Not because they go viral or follow Gen Z internet trends, but because they’re consistent and distinct. I want to see a brand like California Tortilla—where you have to sing for a discounted meal—showing up on social with the same high energy they have in stores.” Short answer: Yes, but with caveats. Like Le Puzz puzzles.

Gen Z

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. Their collective revenue has caught the attention of investors, driving CPG stocks to outperform the S&P — and even high-tech industries, such as IT, telecom, and energy. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy

Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. We’ve seen Generation Z coming for a while. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience.

Gen Z

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? Even more shocking than these statistics may be the fact that the oldest members of Generation Z are now well into their twenties.

Gen Z

Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. But how do you make a splash on TikTok and get noticed?

Gen Z

Sprout Social

MAY 9, 2024

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. Women, Gen Z and Millennials are the top demographics interested in fashion influencer marketing.

Influencer Marketing

Marketing Insider Group

DECEMBER 14, 2020

It doesn’t have to take a huge amount of time and energy to create content that generates leads. By taking the time to fully understand their “Generation Z” audience, they’ve been highly successful in creating content that not only gets read but also drives conversions to financial institutions that partner with the app.

Gen Z

Martech

NOVEMBER 11, 2021

This conclusion is based on looking at data from two cohorts: Consumers in developing countries and Gen Z. The sectors which scored worst included real estate, transportation and energy and utilities. Conversely, digital experiences that are difficult, disconnected and hard to navigate will be rejected.

Gen Z

Sprout Social

AUGUST 11, 2022

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age.

Gen Z

Hubspot Marketing

OCTOBER 17, 2022

The ad uses a Gen Z narrator to appeal to a similar demographic. It's helpful to remember that TikTok is a fun, entertaining platform, making it necessary to match that energy in your marketing. It even points out how you can make more money in less time. Second, the delivery.

Gen Z

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts. Here, let's explore tips and best practices for nonprofits looking to leverage TikTok for growth.

Gen Z

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Thanks in large part to social media, sustainability has now hit the mainstream consciousness. Sustainability is here to stay.

Retail

Sprout Social

FEBRUARY 24, 2020

Don’t let its Gen Z sensibilities deter you—TikTok democratizes content more than any other social platform. One energy drink company, for example, is known to pay influencers to feature their product in any video, then asks that the influencer prompt their audience to follow the CEO’s social handles. But TikTok disrupts that.

Branding

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z

Businesses Grow

MARCH 18, 2024

58% of Gen Z think the more absurd, the cooler it is. Consumers control the narrative Sustainability — Advertising eats up a lot of energy. Brain-based computing ( organoid intelligence ) disconnects our need for rare materials and massive energy consumption. 82% say being weird is in. This is already happening.

Gen Z

Martech

DECEMBER 10, 2021

That comment sums up an encounter with Brandon Rochon, someone who overflows with energy, optimism, humor and insights. We were talking about how the generational embrace of a multicultural society aligns with multicultural curation in marketing and advertising. Younger generations are naturally multicultural.

Advertising

Neil Patel

JANUARY 18, 2023

Saving time and energy with efficient content production isn’t just good for SEO. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. Google ranks fifth. That’s right. What 2022 trends worked for you?

SEO

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Source: Pew Research Center.

Gen Z

Hubspot Marketing

FEBRUARY 3, 2020

For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Here's an example where the energy drink brand G-Fuel asks Twitter users to reply to their tweet with who they think will win the 2020 "#SuperBowl."

Gen Z

Hubspot Marketing

OCTOBER 24, 2022

Although it initially exploded in popularity with the Gen Z crowd, TikTok is quickly "growing up." On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report. Let's dive in. Myth 1: TikTok's audience is too young.

Gen Z

Many Chat

JULY 13, 2022

That’s a huge audience with massive potential, but attracting a genuine audience takes time and energy. Instagram is the world’s fifth most popular social media platform , but Gen Z is now spending more time on TikTok. Paid-for followers. There are over 114.6 million Instagram users in the US alone.

Gen Z

Hootsuite

DECEMBER 10, 2019

It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? For now, adapt some of the fun and innovative energy of TikTok into your posts on established social platforms. What you should do in 2020. Keep an eye on TikTok—for now.

Gen Z