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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Here is an interesting take that Jocelyn Chan , the global marketing communications manager at TrusTrace , shared in the Contentoo-HubSpot study. Think about it.

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How to Create a Multilingual Content Strategy That Attracts and Converts More Customers

Hubspot Marketing

If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Build your funnel based on the needs and preferences of the people you want to serve, rather than just duplicating what has worked for people in other markets in the past.

Customer 141
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Where AI falls short in high-stakes B2B industries

Martech

High-stakes industries: Where precision is non-negotiable The global marketing transcription market is projected to reach $4.4 B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. billion by 2033. trillion by 2032.

PR 135
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Differentiation & Distinction, Part I: The Error Ignoring Time

Doug Garnett

While quite productive for the book, I had little energy left for blog posts. For this reason, I write about doing business because it is active full of potential for robust and vital energy. It takes too much mental energy to maintain a conscious awareness of differences in products. That was a serious omission.

Energy 59
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AI Is Disrupting Retail & Personalized Customer Engagement: Insights From Women in Retail Leadership Summit NYC

Use Insider

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. In the eBook, six industry players reveal their best tried-and-tested marketing strategies for boosting sales this peak season.

Retail 59
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Global Expansion Into New Markets | How to Grow Your Business

Adobe Experience Cloud Blog

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.

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Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Many businesses use social media ecommerce strategies to target their audience on social networks before consumers visit their online stores. Consumers today are online, they’re mobile and they’re very social.

eCommerce 111