Businesses Grow

SEPTEMBER 23, 2024

This is a great lesson literally pointing to the future of influencer marketing, and I kept forgetting to blog about it. It’s a 24-year-old TikTok star, Influencer marketing has entered a new phase. These aren’t just kids shilling energy drinks. It isn’t Unilever.

Manufacturing 69

Manufacturing Influencer Marketing Energy Marketing 69

Buffer Marketing

FEBRUARY 6, 2025

This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. The best TikTok marketing strategy is combining organic and paid efforts. TikTok influencer marketing Influencer collaborations are all the rage on TikTok.

SEO 108

SEO Real Estate User-Generated Promotion 108

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding 110

Branding Finance Fashion Health 110

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. This can be done through social media, email marketing, or even in-person meetings. The goal is to get the influencers involved in the product promotion and positively impact the product. What Is Influencer Marketing?

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. As long as you’re clever with your tweaks, content repurposing can save you loads of time and energy.  Embed keywords into your username and name 3. Optimize your Instagram bio 4. Cross-promote your Instagram handle on other channels 5. Write compelling captions 8.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hubspot Marketing

FEBRUARY 3, 2020

These could include blog posts about how an event relates to your industry, a social media post that leverages topical hashtags, or a marketing video about how your customers might be celebrating an event. Consider influencer marketing. Influencer marketing is similar to co-branding.

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Neil Patel

JULY 27, 2021

There aren’t many ads, and many of the big-name competitors haven’t reached the market yet, which means there are opportunities for smaller businesses to come in and display ads at a low cost. 6 B2C eSports Marketing Strategies to Try. One of the reasons influencer marketing and gaming go hand-in-hand is because it’s engaging.

B2C 144

B2C Advertising Advertisers Marketing 144

Neil Patel

SEPTEMBER 1, 2021

Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Let me show you why a strategy is so important and help you figure out how to reach those valuable business prospects. Why Do You Need a B2B Content Marketing Strategy? How to Create a B2B Content Marketing Strategy.

B2C 144

B2C User-Generated Content Marketing Marketing Strategy 144

Marketing Insider Group

DECEMBER 18, 2019

One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn. The Most Trusted Channel. So which one is most trusted?

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Neil Patel

AUGUST 17, 2021

Rather than spreading your energy across multiple social media platforms, focus on the ones your target customers use most often. Every successful marketing strategy begins with a set goal or outcome in mind, so spend time reflecting on what you hope to achieve. Set Achievable Goals for Your Campaign.

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? Try it free today.

Entertainment 122

Entertainment Fashion Influencer Marketing Energy 122

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

User-Generated 141

User-Generated Marketing Marketers Advertisers 141

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. How to build a video marketing strategy in 7 steps Video marketing can be overwhelming.

Video Marketing 71

Video Marketing Social Media Marketing Marketing Marketers 71

Duct Tape Marketing

SEPTEMBER 10, 2015

You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads.

User-Generated 78

User-Generated Influencer Marketing Energy eBook 78

Duct Tape Marketing

SEPTEMBER 10, 2015

You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads.

User-Generated 76

User-Generated Energy Influencer Marketing eBook 76

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Content marketing strategy tips and tools. Repeat after me: “Content marketing works best when you plan for its success.”

Content Marketing 111

Content Marketing Marketing Marketers Energy 111

Businesses Grow

MARCH 18, 2024

Consumers control the narrative Sustainability — Advertising eats up a lot of energy. Meta is working on a tech that can read your mind Real-time advertising reactions enabled by AI There is a backlash against purpose-driven marketing because too many brands make promises they don’t keep. This is already happening.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Buffer Marketing

APRIL 24, 2024

Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly. Paid social media can take various forms, such as sponsored posts, display and video ad campaigns, or influencer partnerships.

User-Generated 128

User-Generated Health Social Media Marketing Thought Leadership 128

Hubspot Marketing

AUGUST 21, 2018

That’s why we created this guide — influenced by some of our very own HubSpot experts — so you can bookmark and return to the most important marketing trends of 2018, time and time again. Why Follow Marketing Trends? If a certain marketing strategy or approach has consistently worked for your business, why change it?

Market Trends 145

Market Trends Marketing Marketers Advertising 145

Neil Patel

SEPTEMBER 14, 2021

While the personality, voice, and physical likeness vary by creator, most are high-energy, fun-loving, animated personalities. How Can Marketers Use VTubers? Marketers can use VTube creators as part of their influencer marketing campaigns. Despite being animated, the avatars are often strikingly life-like.

Fashion 106

Fashion Energy Promotion Influencer Marketing 106

Duct Tape Marketing

SEPTEMBER 10, 2015

You’ve invested time and energy in social media, content marketing, you’ve created a call to action that’s been generating leads, and your email list of contacts is growing. Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads.

User-Generated 66

User-Generated Energy Influencer Marketing eBook 66

Hubspot Marketing

AUGUST 9, 2023

Their body language oozes energy and excitement. 120 Presentation Topic Ideas Find an extensive list of topic ideas from personal experiences to digital marketing and AI. Energy and excitement can be quite contagious. The audience will feel it and invigorate. Ever noticed how some people talk about sports? Feeling Inspired Yet?

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Search Engine Land

JULY 24, 2023

Creating thought-provoking prompts for marketers can help stimulate creativity, encourage critical thinking, and generate innovative ideas. Prompt ideas: How will advancements in technology shape the future of marketing? What role will artificial intelligence (AI) play in marketing strategies?

Content Marketing 91

Content Marketing Finance Marketing Marketers 91

Sachs Marketing Group

JULY 6, 2023

This is a huge time-saver for you as a business owner, as you won’t need to spend the time and energy promoting your new social profile in order to rebuild your following from scratch – Threads streamlines this process with a single tap. It allows you to plan ahead, batch your work, and save time. billion active users.

Social Media Marketing 98

Social Media Marketing Promotion Energy Communications 98

Hootsuite

MARCH 31, 2020

From a marketer’s perspective, the ideal influencer is also a passionate brand advocate. See Influencer marketing. Learn more: How to Work With an Instagram Influencer According to an Influencer. Influencer marketing. See Influencer. How to Get Free Instagram Likes. Link building.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Content Marketing Institute

NOVEMBER 7, 2017

Influencer marketing. What it is: Influencer marketing programs enlist the assistance of strong voices in your industry – i.e., people who have the ear of your target audience – to help bring your content to their attention. Why not share it with your fellow marketers in the comments? Click To Tweet.

Promotion 111

Promotion Advertising Advertisers User-Generated 111

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Influencer marketing is a great strategy for extending your content marketing reach in a valuable way. Click To Tweet.

Transform 111

Transform SEO Content Marketing B2C 111

Neil Patel

JANUARY 18, 2023

Skilled human writers are just as crucial to the content marketing process as they’ve always been. Saving time and energy with efficient content production isn’t just good for SEO. Digital marketers need to pivot and think about ways to build their brand presence across all platforms, not just traditional search engines.

SEO 113

SEO Gen Z User-Generated Advertisers 113

Buffer Marketing

APRIL 3, 2024

You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report. However, with the right social media marketing strategy and some consistency, even new Facebook Pages and profiles can grow their follower count in 2024. 

User-Generated 130

User-Generated Social Media Marketing Millennials Analytics 130

Hootsuite

JUNE 7, 2022

If your Instagram strategy is a slow and steady marathon, campaigns are like sprints. They use more energy over a shorter time and yield results and insights fast. A great way to reach more users is to work with influencers in your niche. Pro tip: Make sure any influencer you collaborate with has high engagement rates.

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Neil Patel

AUGUST 16, 2021

Polls are simple survey questionnaires that look like this: For example, through a poll, Tomoson found that nearly 60% of marketers plan to boost influencer marketing budgets. Consider this a prime piece of real estate in your marketing strategy. Similarly, you can use polls during your webinar.

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

SmartBrief - Marketing

JULY 20, 2023

That’s why it’s important to invest some time and energy into doing a marketing checkup. In Case You Missed It: The latest trends in B2B influencer marketing The power quartet: Using videos, webinars, white papers and blogs to boost your B2B marketing strategy What’s all the hype about customer experience?

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Spiralytics

NOVEMBER 14, 2023

Consider their parents As previously mentioned, Gen Alpha exerts significant influence on their parents’ purchasing decisions. Therefore, a brand’s marketing strategy should not only target this young audience but also consider the preferences and values of their parents.

Gen Z 52

Gen Z Millennials Health Transform 52

Contently B2C

NOVEMBER 10, 2016

Capitalizing on the growth of spin classes, he paired indoor cycling with progressive technology and high-energy rides that users could access at their convenience. So it shouldn’t be a surprise that Peloton built its marketing strategy around its indispensable employees. According to Inc.

Energy 59

Energy Retail Traditional Marketing Branding 59

Spiralytics

MARCH 13, 2024

She has an infectious energy and charismatic personality that captivates her audience—earning her a dedicated fanbase from around the world. In 2014 , she signed a contract with AwesomnessTV, a YouTube podcast about international celebrities and influencers, making them a sponsor for her videos. Niana Guerrero (@nianaguerrero) – 15.6

Entertainment 52

Entertainment Health Energy Transform 52