Hootsuite

MAY 1, 2025

Why are influencer marketing campaigns so effective? Influencer marketing campaigns work because they build trust, drive engagement, and deliver measurable results. 36% of millennial consumers trust recommendations from people they follow more than traditional ads. Heres why: The trust factor. Thats actually a good thing.

Influencer Marketing 80

Influencer Marketing Affiliate Marketing Marketing Marketers 80

Sprout Social

MAY 9, 2024

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Women, Gen Z and Millennials are the top demographics interested in fashion influencer marketing.

Influencer Marketing 130

Influencer Marketing Market Trends Gen Z Fashion 130

Hubspot Marketing

FEBRUARY 3, 2020

For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. These could include blog posts about how an event relates to your industry, a social media post that leverages topical hashtags, or a marketing video about how your customers might be celebrating an event.

Gen Z 144

Gen Z Advertisers Advertising Energy 144

Businesses Grow

MARCH 18, 2024

Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Consumers control the narrative Sustainability — Advertising eats up a lot of energy. Brain-based computing ( organoid intelligence ) disconnects our need for rare materials and massive energy consumption. Very useful.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Social Insider.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Neil Patel

APRIL 1, 2021

7 Strategies for Using Niche Marketing to Reach Small Audiences. Then let’s look at seven niche marketing strategies that can help you reach, attract, and convert those hard-to-reach small audiences. For example, research shows you’re better off reaching millennials on Facebook when it comes to social media.

Whitepaper 96

Whitepaper Millennials Marketing Marketers 96

Neil Patel

SEPTEMBER 17, 2021

Otherwise, you risk wasting time, energy, and money on flawed campaigns. I’d recommend searching for market reports based on your target demographics. Even infographics like this one from Goldman Sachs on millennials can contain rich nuggets of knowledge about your audience. Don’t worry. Calculate Social Media Ad Budget And ROI.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Sprout Social

NOVEMBER 28, 2016

Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Many businesses use social media ecommerce strategies to target their audience on social networks before consumers visit their online stores. Go-to app for millennials. Integrated Buyable Pins button.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Neil Patel

FEBRUARY 3, 2021

Millennials or Zoomers? As with any element of marketing strategy , identifying your ideal target market takes time. But I guarantee it’s worth investing the energy upfront. It’s doubtful the only thing binding them together is a shared love of your brand. Are they Baby Boomers or Gen X? Middle-aged or retired?

Target Market 142

Target Market Food User-Generated Marketing 142

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Optimize lead generation and conversion rates. Resource Library.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Hootsuite

DECEMBER 10, 2019

Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. For now, adapt some of the fun and innovative energy of TikTok into your posts on established social platforms. But they wanted to better coordinate their brand and performance marketing goals.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. For instance, don’t make a presentation on the “best lead generation strategies.” Their body language oozes energy and excitement. Energy and excitement can be quite contagious. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Social Insider 5.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Hubspot Marketing

JUNE 29, 2022

An engaged employee invests time, energy, and talent to benefit their team and company. We know good marketing strategies lead to increased revenue; employee experience works the same way. According to PayScale’s survey of over 500,000 employees, pay fairness and transparency were more important than market value.

Non-Profit 112

Non-Profit Customer loyalty Millennials Inbound Marketing 112

Duct Tape Marketing

OCTOBER 27, 2021

In this episode of the Duct Tape Marketing Podcast , I interview Dan Gingiss. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover, and Humana.

Customer 101

Customer Millennials CRM Finance 101

Buffer Marketing

APRIL 3, 2024

You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report. However, with the right social media marketing strategy and some consistency, even new Facebook Pages and profiles can grow their follower count in 2024. 

User-Generated 130

User-Generated Social Media Marketing Millennials Analytics 130

Hootsuite

JUNE 7, 2022

If your Instagram strategy is a slow and steady marathon, campaigns are like sprints. They use more energy over a shorter time and yield results and insights fast. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. A post shared by Netflix US (@netflix).

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Search Engine Land

JUNE 16, 2023

Know your audience The most important qualifier of your content’s popularity will always be your audience, which is why creating buyer personas is essential to any marketing strategy. No matter how big your team is, you should look to your buyer personas for answers about what distribution channels to focus your energy on.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Spiralytics

NOVEMBER 14, 2023

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

Gen Z 52

Gen Z Millennials Health Transform 52

SmartBrief - Marketing

JUNE 14, 2023

A recent Deloitte survey found that approximately 60% of millennial and Generation Z consumers had canceled a streaming subscription in the previous six months. Or it could depict the struggle of a millennial couple seeking to purchase a home in a rising interest rate environment that creates pressure to make an immediate offer.

Gen Z 52

Gen Z Branding Millennials Energy 52

Hootsuite

JULY 6, 2023

Surrounding myself with good vibes and positive energy. Romper’s audience is Millennial moms, so the overly familiar language and slang it uses on Facebook feels totes apprope. Here’s how to find your social media target market. Every day is a new opportunity to create something beautiful. Love and kindness are my guiding stars.

User-Generated 104

User-Generated Entertainment Social Media Marketing Millennials 104

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. Do you have a marketing team to work with?

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Duct Tape Marketing

AUGUST 17, 2023

So I wanted to know, what, where should I be focusing my parental energies? Now what you're saying is that the, the children of today, uh, millennials, you know, even now are not affording houses. You know how I talk about marketing strategy, strategy before tactics? It's called the Marketing Strategy Assessment.

Education 69

Education Millennials Energy Place 69

Neil Patel

FEBRUARY 19, 2021

OK, so email marketing didn’t go anywhere, but there’s been a huge focus on other digital marketing strategies in recent years. However, email marketing is a reliable, cost-effective way to improve your reach. For every $1 you spend on email marketing, you could earn $42. Why is this a good thing?

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. 91% of millennials are on Facebook.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Hubspot Marketing

JANUARY 3, 2024

The ad “Fast Casual” focuses on a millennial who encounters a Chipotle-like restaurant that is fully customizable. What we like: This campaign has been widely successful because it humorizes and brings attention to the generational divide happening between millennials and boomers. Allstate Another insurance company?

Food 129

Food Advertising Advertisers Gen Z 129

Search Engine Land

MAY 20, 2024

Bloggers can get ahead by understanding how the Facebook algorithm works and then creating a content marketing strategy to exploit it. If your target market is between 18 and 34 , Instagram is still your top choice for marketing. Do that and Gen Z and millennials will come beating down the door of your blog.

Gen Z 118

Gen Z SEO Millennials Energy 118

Duct Tape Marketing

MARCH 22, 2023

And then along the way that anxiety becomes our activating energy, it becomes our oxygen. I have just anecdotally maybe millennials, maybe Gen Z, you know, tend to just be much more open about it. You know how I talk about marketing strategy strategy before Tex? It's called the Marketing Strategy Assessment.

Health 93

Health Transform Gen Z Management 93

Spiralytics

JANUARY 22, 2023

Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society. Socially Responsible Marketing Examples Various brands have started implementing socially responsible marketing strategies, making them effective case studies for other brands.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 120

eCommerce Shoppers User-Generated Promotion 120

Duct Tape Marketing

SEPTEMBER 7, 2022

I know that there's this idea that gen Z uses them differently than millennials and everyone uses them differently, but everyone also kind of understands the basic ones. And I think it can be helpful to keep a diary for a week or two and say, how are my energy levels? It's called the marketing strategy assessment.

Management 85

Management Communications Gen Z Global Marketing 85

Digital Marketer

OCTOBER 31, 2022

And just in case gaining a massive ROI isn’t enough to convince you… this probably will: According to MarketingSherpa , email is STILL the most preferred marketing channel that most consumers want businesses to communicate with them through. YES, even Millennials and gen-Z-ers prefer email to social media. Don’t be mediocre.

Email Marketing 84

Email Marketing Copywriting Gen Z Marketing 84

Econsultancy

DECEMBER 13, 2021

This suggests consumers are becoming ever more accustomed to managing their household bills and energy usage via online platforms. This figure rises to three in four shoppers in the Gen Z cohort, and 70% of Millennial consumers, proving that an interest in in-store shopping among younger age groups is driving an omnichannel retail future.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 89

Marketing Strategy Gen Z Finance Social Media Marketing 89