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Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

Hubspot Marketing

I can barely make myself breakfast without a checklist, but Thompsons got me convinced to throw them out when it comes to inclusive marketing. As a marketer, you have to choose which identities your product or service is serving, and thats where a lot of people are nervous, Thompson says. Wakanda forever.

Energy 84
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Easy breakdown of marketing strategy and planning

The Marketing Operations Leader

Fill out this form to learn more about The Marketing Operations Leader sponsorships. Easy Breakdown of Marketing Strategy and Planning There’s a tremendous amount of work that goes into marketing planning and strategy. 3️⃣ Finance, Budget, ROI Covers how marketing allocates and tracks budget.

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How Content Gap Analysis Bolsters Your Marketing Strategy

Hubspot Marketing

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. In that case, you should audit your website to improve conversion-focused pages, such as case studies or product/service comparisons. Think about it.

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5 steps to marketing innovation with creative problem-solving

Martech

This would work better: “Develop a campaign that leverages customer insights, will result in 25% of the audience associating us with X and sets the stage for next spring’s product launch.” Marketers might not have the time, energy or funding to explore as much. It’s especially essential for innovative customer journeys.

Energy 126
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How to Use Predictive Audiences to Enhance Cross-Channel Marketing Strategies

Marketing Insider Group

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

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The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing

Hubspot Marketing

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. You can actually build real products for yourself in a matter of minutes.

Product 111
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How live social shopping is driving brand results

Sprout Social

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 117