Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Thanks in large part to social media, sustainability has now hit the mainstream consciousness. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020).

Retail 135

Retail Gen Z Fashion Millennials 135

Hubspot Marketing

JANUARY 20, 2020

According to the WHO , burnout is a mental health "phenomenon" characterized by "feelings of energy depletion or exhaustion; increased mental distance from one’s job, or feelings of negativism or cynicism related to one's job; and reduced professional efficacy.". This condition especially impacts millennials. So why not plan for it?

Energy 133

Energy Health Millennials Marketing 133

Adobe Experience Cloud Blog

OCTOBER 1, 2013

This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online.

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. View this post on Instagram A post shared by d e l a y n e e (@delaynee.rodriguez) Gymnast @delaynee.rodriguez regularly features Accelerator energy drink in her content. Why are influencer marketing campaigns so effective?

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Sprout Social

MAY 9, 2024

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. There’s no denying the impact of influencers on social media, culture and commerce.

Influencer Marketing 131

Influencer Marketing Market Trends Gen Z Fashion 131

Content Marketing Institute

DECEMBER 5, 2017

The millennial market is really who banks like ours are looking to connect with.”. Schneider has earned its place as an energy industry thought leader, while generating direct revenue, brand affinity, and leads via its Energy University. Another tactic has been targeting each participating university with mobile and social ads.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

OCTOBER 4, 2018

When Airbnb turned the hospitality industry on its head, Marriott responded with the launch of Moxy Hotels in hopes of appealing to Millennial travelers. Use it to inject energy into each strategic initiative. Perhaps a new competitor has disrupted industry norms, and your brand is now seen as stodgy or pedantic.

Thought Leadership 134

Thought Leadership Millennials Customer Acquisition PR 134

Hubspot Marketing

AUGUST 8, 2022

Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share. It takes time, money, and energy to create videos — making it imperative to find the best home for your content. Facebook Live. Back to You.

Video Marketing 132

Video Marketing Branding User-Generated Millennials 132

Businesses Grow

MARCH 18, 2024

Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Consumers control the narrative Sustainability — Advertising eats up a lot of energy. Brain-based computing ( organoid intelligence ) disconnects our need for rare materials and massive energy consumption. Very useful.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Litmus

APRIL 2, 2019

Since 2015 UK energy supplier Bulb has offered a renewable energy solution which aims to help its members reduce their bills and carbon impact. Bulb’s bold brand identity was developed by agency Ragged Edge , who created a brand that would talk directly to millennials.

Customer 91

Customer Energy Millennials Communications 91

Hubspot Marketing

FEBRUARY 3, 2020

For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Here's an example where the energy drink brand G-Fuel asks Twitter users to reply to their tweet with who they think will win the 2020 "#SuperBowl."

Gen Z 144

Gen Z Advertising Advertisers Energy 144

Hubspot Marketing

OCTOBER 24, 2022

On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report. Then there's Red Bull , a popular energy drink, with almost 7 million followers. DuoLingo , a language learning app, is another favorite with over four million followers.

Gen Z 107

Gen Z Shipping Millennials Energy 107

Sprout Social

FEBRUARY 14, 2020

Millennials are at it again. ??. There are fascinating stories in your data that have wide appeal, emotional energy and instant cache for your brand. View this post on Instagram. A post shared by Square (@square) on Aug 1, 2019 at 11:36am PDT. View this post on Instagram. ?? When should you buy your Christmas tree?

Millennials 126

Millennials Price Energy Food 126

Marketing Insider Group

MARCH 24, 2020

The millennial workforce of today value company culture more than any other generation , and are more likely to put work-life balance, corporate values, and engagement and purpose over salary. If anything, culture has become even more important in recent years.

Marketing Strategy 111

Marketing Strategy Millennials Energy Marketing 111

Sprout Social

NOVEMBER 28, 2016

According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. If you focus more of your energy on developing and nurturing relationships with your followers on social media, you’re more likely to see awareness for your business increase organically.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Hootsuite

DECEMBER 10, 2019

Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. For now, adapt some of the fun and innovative energy of TikTok into your posts on established social platforms. Employers take center stage in a divided world.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Neil Patel

FEBRUARY 3, 2021

Millennials or Zoomers? But I guarantee it’s worth investing the energy upfront. It’s doubtful the only thing binding them together is a shared love of your brand. Consider the following data points: Age: Aim for a broad age range or generation. Are they Baby Boomers or Gen X? Stage of life: Are they college students?

Target Market 142

Target Market Food User-Generated Marketing 142

Marketing Insider Group

MARCH 8, 2021

For example, the average person only spends one minute per day on Twitter – is that worth your energy? Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. If you can’t reply to comments and messages swiftly, you don’t have time for it. Social Insider.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Sprout Social

JULY 12, 2019

They do this with music as well — people see them pumping money into an industry they love, and suddenly Red Bull becomes about much more than just an energy drink. It takes a real GOT nerd to make something as immaculate and spot-on as this, and it’s this type of energy that resonates hard. Ben & Jerry’s: Social Awareness on 420.

Customer 111

Customer Gen Z Manufacturing Energy 111

Neil Patel

SEPTEMBER 17, 2021

Otherwise, you risk wasting time, energy, and money on flawed campaigns. Even infographics like this one from Goldman Sachs on millennials can contain rich nuggets of knowledge about your audience. Putting more energy into just a couple of networks may create more results than diversifying. Don’t worry.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Sprout Social

MARCH 29, 2021

Consider that 28% of consumers discover new products directly through social media, with that number skewing higher for millennials and Gen Z. If not, you can uncover opportunities to make changes or put more energy into organic social media (or vice-versa). You’re essentially paying for your audience’s undivided attention.

Gen Z 124

Gen Z Millennials Analytics Energy 124

Hubspot Marketing

MARCH 21, 2022

As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts. The time and energy you invest in this platform to gain brand awareness could lead to audience loyalty and high-quality conversions. Remember: Experimentation and creativity are key!

Gen Z 112

Gen Z Entertainment Non-Profit Millennials 112

Neil Patel

APRIL 1, 2021

For example, research shows you’re better off reaching millennials on Facebook when it comes to social media. You’ll only focus your energy and resources on platforms that could give you a good return on ad spend (ROAS). You must choose your platforms carefully. Gen-Zers, on the other hand, prefer Snapchat.

Whitepaper 96

Whitepaper Millennials Marketing Marketers 96

Hootsuite

MAY 1, 2023

Silly Reels that I filmed and edited together in just a few minutes did better than Reels that took a lot of time and energy. As I continue to grow my business, I need to prioritize this demographic when developing future content. I love making off-the-cuff content, and it seems to resonate with my audience.

Education 126

Education User-Generated Millennials Energy 126

Litmus

FEBRUARY 8, 2024

Older generations may appreciate email’s familiarity and universality; younger generations (think Millennials and Gen Z) see its utility for business purposes and expect a more personalized, conversational tone similar to what social media channels feature.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Their body language oozes energy and excitement. Energy and excitement can be quite contagious. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Neil Patel

JUNE 3, 2021

It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements. In this example, Company A has written the goals of the campaign in paragraph form: This campaign will partner with a young, highly connected influencer with access to the tech-savvy millennial group.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Millennials 121

Content Marketing Institute

SEPTEMBER 13, 2018

They also wanted to know if Andrew Davis really didn’t know what was in the “mystery box” he brought to the stage during his high-energy presentation on curiosity. And, does Joe Pulizzi really write down his goals each day as he urged the audience to do? Kathleen shared an inspiring example Fake Love created for the soda brand 7UP.

Millennials 88

Millennials Energy Content Marketing Branding 88

Hubspot Marketing

JUNE 29, 2022

An engaged employee invests time, energy, and talent to benefit their team and company. A study published in the Journal of Leadership in Organizations found that 91% of Millennials valued discussion about career progression as early as during recruitment. Employee engagement isn’t the same as job satisfaction or employee happiness.

Non-Profit 111

Non-Profit Customer loyalty Millennials Inbound Marketing 111

Sachs Marketing Group

SEPTEMBER 28, 2022

But with those obvious answers out of the way, how much time and energy should you put into your social media management? . If your target audience are millennials or older generations, focus on Facebook and Twitter. Similarly, it’s not very helpful to your business if you remember to make an Instagram post about once a year.

Whitepaper 76

Whitepaper Retail Millennials Energy 76

Duct Tape Marketing

OCTOBER 27, 2021

And in some ways I blame it on the millennials or rather give credit to the millennials who really were the first generation to declare that they wanted to have a relationship with the brands that they spent, their hard earned dollars with when you and I were growing up there, wasn't way to have a relationship with a brand. Guess what?

Customer 101

Customer Millennials CRM Finance 101

Buffer Marketing

APRIL 3, 2024

You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report. Experiment with all their features Beyond Reels, there are a host of other tools and features creators and businesses can play around with to get the most out of their time and energy. 

User-Generated 131

User-Generated Social Media Marketing Millennials Analytics 131

Hootsuite

JUNE 7, 2022

They use more energy over a shorter time and yield results and insights fast. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. In a campaign, all your content is aligned and focused on one particular target. A post shared by Netflix US (@netflix). Cause campaign.

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Sprout Social

OCTOBER 18, 2016

If you’re going to invest time, money and energy into maintaining a social media presence and running social marketing campaigns, then it’s in your best interest to do it right. Here’s a comprehensive look at what you need to know about making your financial institution more social: Compliance & Legal Risks.

Advertising 110

Advertising Advertisers User-Generated Promotion 110

Rock Content

JUNE 1, 2016

The makers of the ad blocking software Adblock Plus recently reported that it has over 100 million active users worldwide, and a study by Forbes revealed that only 1% of millennials surveyed would trust a brand based on a compelling advertisement. Don’t be annoying. “I would appreciate less popups and disruptive ads.”

eBook 68

eBook Whitepaper Entertainment Millennials 68

Moz

FEBRUARY 24, 2021

For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%. Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. of the total population.

Gen Z 73

Gen Z SEO Millennials Analytics 73