Hubspot Marketing

APRIL 29, 2025

Instead, they give marketers more time and energy to focus on those things. Prepared marketing teams will benefit the most from AI agents. While I wait for my hoverboard, I hang onto the excitement and enthusiasm for new ideas that have driven my marketing career especially with AI.

Price

Chief Martec

NOVEMBER 10, 2024

The “ability to integrate” is by far the #1 criteria (81.3%) — almost double the next highest ranked factor — that marketing ops professionals have when evaluating new marketing technology. At the same time, it will dramatically expand the scope and scale of creative experimentation that marketing can do.

Transform

SocialPilot

JULY 7, 2025

Why it matters for marketers: If your brand touches any part of the STEM world, now’s the time to dive in. TikTok Academy Offers New Marketing Resources TikTok has given its Academy a much-needed refresh. This adds depth and energy to otherwise static content, such as making a photo blink or look around.

Thought Leadership

Martech

MAY 19, 2025

China relationship, looking to new markets such as Europe or Latin America may offer an attractive way to spread risk. When markets fracture and trade barriers rise, vision separates survivors from thrivers. If your business relies heavily on trade with a single region, like the U.S.-China

Transform

Businesses Grow

DECEMBER 16, 2024

This summer I crafted a new mastermind and I was so thrilled about the concept that when I spoke to a former client about it, he signed up on the spot. I learned that your personal energy and enthusiasm are crucial and most effective live and one-on-one. Every day is a new marketing day. Be willing to let go to grow.

Gen Z

Martech

MARCH 10, 2025

Marketings biggest challenge today isnt a lack of data its too much of it. The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. Critical trends slip through the cracks and decision-making turns reactive.

Transform

Animalz blog

AUGUST 5, 2025

“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” Kirti Sharma runs marketing for Adobe Learning Manager and Captivate and brings twenty years of experience in B2B SaaS. Marketers that were here, AI has easily brought them here.

Thought Leadership

Duct Tape Marketing

JULY 30, 2025

Stacey shares actionable insights on how business owners can uncover untapped revenue, raise prices with confidence, and create long-term client relationships—often without spending a dime on new marketing. A business owner doubled their revenue without new marketing spend. have to take this client. It sucks your time.

Price

Animalz blog

JUNE 24, 2025

These are key to winning in a new market. As much as I can be a positive energy exchange. And to me, like, if I can go four out of five days where everything is a positive energy exchange, there’s gonna be a negative energy exchange. As MoEngage grows in the U.S., And it just. It’s gonna happen.

B2C

Duct Tape Marketing

APRIL 10, 2025

And it's as only as terrifying as you're making it to be like to start a business, to expand into a new market, to. But you're putting all your energy into the outcome you don't want. I could never do that. my God, that would be just terrifying. And actually you can do it. John Jantsch (06:55.926) Mm-hmm. Or are you overwhelmed?

Energy

Adobe Experience Cloud Blog

JANUARY 23, 2020

Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into. Below is a closer look at exactly how businesses are able to work in different ways to grow in new markets.

New Markets

Search Engine Land

SEPTEMBER 19, 2023

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative. Absolutely.

New Markets

Hubspot Marketing

JUNE 13, 2018

Instead of applying an entirely new strategy to each new marketing campaign, they leverage the strategy of their previous marketing campaign to drive the next one. Similar to a flywheel, their content methodology needs an initial push of energy to get the gears in motion. What supplies this energy?

Marketing Plan

Adobe Experience Cloud Blog

JANUARY 15, 2015

Make sure Finance understands why you need $75K to build a new online community, $500K to build your brand’s awareness in a new market segment or $30K to buy that new marketing platform. Most marketers spend their lives thinking about how to design and execute highly effective marketing campaigns.

Finance

Litmus

APRIL 26, 2021

In the US, 61 million adults live with a disability, yet this substantial group of individuals is currently underrepresented in marketing. Or you could focus your creative energy into standing with communities in ad hoc campaigns. But there are some trailblazers that we can learn from, like footwear retail brand Kurt Geiger.

Fashion

Adobe Experience Cloud Blog

MARCH 23, 2018

With your target audiences ready, your AI system can provide you with insights to refine your current strategy, or even expand to new markets, geographically or even into a new vertical. Helping you prepare for your next board meeting, you can ask your marketing personal assistant to: Focus on the Right Prospects.

Customer

Scoop.it!

DECEMBER 13, 2022

It takes a lot of work to generate ideas, then draft, conceptualize, and edit content to fit the new market environment. This article will provide seven recommendations to help you get through the grind as a content marketer. It helps you navigate your notes easily without wasting your precious time and creative energy.

Content Marketing

Hubspot Marketing

MARCH 11, 2019

Featuring orange juice as their flagship product, Sunkist’s brand has associations with oranges, health, and energy. When Levi’s introduced their Tailored Classics in the early 1980s, they already owned a large share of their target market, so they wanted to enter some new markets to sustain their high growth rate.

Branding

Martech

OCTOBER 4, 2023

Before hiring another marketer, consider investing time and energy into improving or creating better processes. You might decide you still need to hire another marketer after reevaluating your priorities, and that’s OK. Audit and optimize When was the last time you took a close look at your marketing performance?

Transform

Adobe Experience Cloud Blog

JUNE 8, 2018

They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. The quote is this: “Red Bull is a media company that happens to sell energy drinks.” (See

Branding

Adobe Experience Cloud Blog

MARCH 18, 2011

Many companies will be expanding into and testing new markets by adding remote sales people. While adding remote salespeople is a lower-cost way to enter a new market, it does come with its share of management challenges. Obviously, remote sales forces do not have this energy source to tap into.

Energy

Marketing Insider Group

OCTOBER 16, 2023

Quiq is using artificial intelligence to address time and energy issues with an emphasis on proper customer care. The perpetual influx of new marketing, customer support, and internal communication channels has been going on for years now. It’s a present and ongoing battle.

Branding

Adobe Experience Cloud Blog

MAY 10, 2018

Point being: There are a number of energy drinks, personal care lines, department stores, and airlines available, but each of the above brands discovered ways to become more relevant in customers’ lives—and they did so in different ways. Don’t fear extending your brand into new markets and industries.

Branding

Businesses Grow

MAY 1, 2023

The event is called The Uprising (every marketing rebellion needs one, right?). Although the experience was merely two and a half days, this was an intense immersion in new marketing ideas, natural beauty, and meaningful new relationships. Best experience of my marketing life.”

Gen Z

Marketing Insider Group

OCTOBER 28, 2015

Some tout that HR is the new marketing. This contradiction suggests that directors don’t see a connection between marketing experience and the ability to address firm-level marketing challenges.”. How often has a COO said that we need to experiment more and see how we can disrupt conventional thinking?

CMO

Neil Patel

FEBRUARY 18, 2021

This can get a little tricky if you’re trying to break into a new market or switching your focus a bit. Your target market may not be who you’ve always sold to. It’s a waste of time and money to showcase ads to groups of people outside your target market. How are they spending their time and energy to evolve or grow?

Branding

Hubspot Marketing

JUNE 24, 2022

Nonprofit marketing tip: Automate as much as possible. Email marketing automation (like HubSpot) saves precious time and energy for your team and can be the key to growing your email list, donations, and memberships. Creating a nonprofit marketing blog isn't always easy.

Inbound Marketing

Marketing Insider Group

AUGUST 27, 2020

Whenever you launch a new product, roll out a new marketing campaign, or experiment with a new sales approach, you want to know as soon as possible whether or not things are working. How do you really truly determine whether or not your business is a success? . RACE stands for Reach, Act, Convert, and Engage.

Digital Marketing

Adobe Experience Cloud Blog

MARCH 24, 2016

For many companies, this is often your marketing automation systems, customer database/CRM and content management system (CMS). This is an obvious point, but make sure you put energy and thought into this blueprint. The tools you put in place here are critical to getting set up correctly.

Thought Leadership

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. When he started at Planful, they had a lead acquisition strategy and a point of view that was similar to their competitors in the market. “We We changed, effectively, the position inside of a new market.

Transform

Marketing Insider Group

OCTOBER 2, 2023

They’ll set clear KPIs, monitor progress, and fine-tune the approach as needed to ensure your marketing efforts translate into real-world success. Whether it’s a product pivot, a new market segment, or a sudden surge in demand, things can shift rapidly. Your marketing agency should match this energy.

Marketers

Neil Patel

OCTOBER 24, 2020

And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry. The worst thing you can do is force a square peg into a circular hole, which will only lead to time, energy, and money wastage. What Kinds of Budgets and Prices to Expect.

Real Estate

Adobe Experience Cloud Blog

MARCH 25, 2010

Even companies that generate a great flow of inbound leads can still benefit from this, since (1) the competitors are prospecting into accounts, so waiting for inbound interest can be a recipe for ending up as “column b” and (2) it’s an important way to generate business in new markets where the inbound interest is not as high.

Management

Sprout Social

MARCH 24, 2020

What is SWOT in marketing, though? “Oh great, another new marketing acronym.” The SWOT technique for planning is actually an old-school concept that you might have encountered in Marketing 101. ” Hey, don’t roll your eyes just yet! Is it your unique visuals? Voice and captions?

Analytics

Rock Content

OCTOBER 6, 2020

Rebranding can work wonders if the company wants to: Expand the scope of business (but the name of the business is limiting) Differentiate themselves from their competition Enter a new market Ensure a brand aesthetic that speaks to the company values.

Energy

Set Up

OCTOBER 6, 2022

If you don’t like where you are in your career, he urges people to be curious and seek out something different since the marketing field has so much to offer. Boland actually prefers to hire people who have a diverse marketing background because they’re more likely to be on the pulse of new marketing trends across different industries.

CMO

Set Up

JULY 19, 2022

If this is still interesting to you as a person, you'll put more energy into it. Hear about the varying journeys marketing executives have taken in our CMO Spotlight series. For more information on the marketing career path, check out these resources. COMING SOON: Guides to New Marketing Roles. Don't miss a thing!

CMO