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How live social shopping is driving brand results

Sprout Social

A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). You need someone who is high energy, comfortable on camera, knows the products inside and out and wont be easily fazed by potential technical or on-air issues.

Branding 122
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How to introduce AI into your advertising in 2024 and beyond

illumin

Since the generative AI boom of 2023, the category has earned its place in the controversy Hall of Fame. In short, Predictive AI does the un-fun work so advertisers can focus their energy on the parts of their job – creating.

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4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing

Adobe Experience Cloud Blog

Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. This is a key question when looking to implement a new technology solution or embrace a new philosophy.

Transform 134
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The future is niche: a brand guide to popular niche communities

Sprout Social

Reddit is full of subreddits related to energy drink heavyweight Red Bull , specifically about its related sports empire. Some popular videos feature influencers traveling to beautiful places, sampling expensive cuisine and providing bucket list inspo. Here are three major places you can find gaming communities in a variety of niches.

Branding 103
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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. New technology including cloud applications, customer relationship management (CRM) platforms and data lakes makes it hard to maintain up-to-date personal data records. The bipartisan bill is the U.S.

Law 130
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How reducing your carbon footprint can save you money and increase ad impact

Martech

The reason is that in order for the phone to transmit files through cellphone networks, the phone needs to be constantly searching for cell towers and it’s consuming a lot more energy and as a result, producing a lot more CO2. A: Companies like ourselves notice the impact of energy prices on delivering advertising campaigns.

Energy 118
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Five Critical Marketing Mistakes to Avoid in 2023

Trade Press Services Newsletter

Mistake #2: Forgetting the Importance of Distribution You’ve spent so much time and energy creating relevant content for your target audiences. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Now you need to make sure it reaches them!