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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

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How to Set Up and Use Threads

Sachs Marketing Group

Image courtesy of Instagram Threads is a highly-anticipated social media app built by the Instagram team to rival Twitter as a place to share text-based updates. Meta launched the highly a highly-anticipated social media app yesterday and attracted 30 million sign ups over night. What is Threads?

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Organic vs Paid Social Media: The Ideal Hybrid Strategy

Buffer Marketing

What is paid social media? Paid social media is what it says on the tin – paying social platforms to place ads or, more simply, social media advertising. Paid social media ads can produce quick, measurable results within a defined timeframe.

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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Got Press? 20 Things To Do After You Win Media Coverage

Orbit Media Studios

If you move quickly, you have a chance to capture all of these opportunities: Social media reach Networking SEO and rankings Trust and credibility Here is a quick guide for maximizing the value of media coverage, capturing all of those benefits in 20 different ways. Not sure what to put in those third and fourth social posts?

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How to Make Traffic-Driving Social Media Videos in 10 Steps

Orbit Media Studios

Social media videos are so engaging that the networks are pushing them way to the top of social streams. As a social media marketer, video is your most powerful tool. First, a few quick examples…  The first example here is a social media video that drives brand awareness, but doesn’t drive any traffic.

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How to Get More Followers on Facebook: 13 Tried-and-true Tactics

Buffer Marketing

However, with the right social media marketing strategy and some consistency, even new Facebook Pages and profiles can grow their follower count in 2024.  Engagement, as is the case with most social media platforms, tells the Facebook algorithm that the post is valuable, making it more likely to appear in other news feeds.