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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumption—comparable to the carbon emissions of the airline industry. Advertising is no exception.

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Top 5 Use Cases for AI Personalization in Marketing

Hubspot Marketing

Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Personalization at Scale According to HubSpot’s 2024 State of Marketing Report , 77% of marketers who use generative AI say it helps them create more personalized content. It cannot read your mind.

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These 10 AI Stats & Trends Sound Made Up — But They’re Not

Jeff Bullas

Why it matters: This unlocks powerful user experiences, from voice-enabled video search to emotionally aware virtual assistants, making AI much more intuitive and humanlike. They serve various roles, including virtual friends, mentors, or coaches, adapting over time to individual user preferences and behaviors.

Transform 130
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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

You can use text prompts like "Find moments that are most likely to resonate with busy parents" or "Find high-energy clips" and the AI will identify the most relevant sections of your video. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Pricing: Not listed.

Price 123
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How to Get More Google Reviews: 9 Proven Tips

Backlinko

Share Your Google Review Link Share your Google review link everywhere users may see it so they can easily leave you a review. Alternatively, use Semrushs free Google review link generator. Once youve selected your business, the tool will generate short and long Google review links for it. Thank you so much!

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Jenna Kutcher’s Guide to Selling Products on Pinterest (It’s Not Just for Bloggers!)

Hubspot Marketing

This is a continuous refinement process for me, as I hunt for ways to better invest my time and still generate meaningful results. Pinterest has over 522 million monthly active users , and 97% of top searches on Pinterest are unbranded, meaning users are actively searching for new ideas and products.

Product 113
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A guide to choosing the most effective social media networks for your brand

Sprout Social

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

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