This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumption—comparable to the carbon emissions of the airline industry. Advertising is no exception.
Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Personalization at Scale According to HubSpot’s 2024 State of Marketing Report , 77% of marketers who use generative AI say it helps them create more personalized content. It cannot read your mind.
Why it matters: This unlocks powerful user experiences, from voice-enabled video search to emotionally aware virtual assistants, making AI much more intuitive and humanlike. They serve various roles, including virtual friends, mentors, or coaches, adapting over time to individual user preferences and behaviors.
You can use text prompts like "Find moments that are most likely to resonate with busy parents" or "Find high-energy clips" and the AI will identify the most relevant sections of your video. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Pricing: Not listed.
Share Your Google Review Link Share your Google review link everywhere users may see it so they can easily leave you a review. Alternatively, use Semrushs free Google review link generator. Once youve selected your business, the tool will generate short and long Google review links for it. Thank you so much!
This is a continuous refinement process for me, as I hunt for ways to better invest my time and still generate meaningful results. Pinterest has over 522 million monthly active users , and 97% of top searches on Pinterest are unbranded, meaning users are actively searching for new ideas and products.
Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.
52% of European and 64% of Latin American users attend live shopping events at least once a month. You need someone who is high energy, comfortable on camera, knows the products inside and out and wont be easily fazed by potential technical or on-air issues. Forty-three percent of U.S., How does live social shopping work?
This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.
One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. In fact, while Im 100% on board with using AI to brainstorm or flesh out ideas, I will never advocate blindly publishing AI-generated social, blog, or email content. Thats because generative AI has some specific telltale signs.
And by the end of 2025, I‘m convinced they’ll be even further ahead of the competition, especially for power users who need the absolute best performance. Especially for casual users, Grok 3 might be the most fun to interact with. That’s going to create a big gap between average users and power users with money.
The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumptioncomparable to the carbon emissions of the airline industry. Advertising is no exception.
Running a virtual version of the Olympic venues to track energy use. It combines AI personalization with exclusive channels to reach users and allows editorial teams to personalize the reader experience across their site. AnyAI , a new video platform, lets users create high-quality videos from text input. Processing.
It also involves creating a user experience that matches what search engines like Google want. A few examples: Performance optimization : Fast-loading sites rank better and keep users engaged, according to Portent. SEO pros know what makes websites successful SEO expertise goes beyond making a site rank higher.
Influencers for a Facebook campaign Facebook influencers can help brands market to huge audiences; 83% of social users have a Facebook profile, and almost half (44%) of them have interacted with brand content through Facebook at least once a day. Create similar goals for your upcoming campaign, and look at where these goals can be aligned.
As the digital and physical worlds continue to merge, creators are shaping these activations, bringing their unique audiences and creative energy to the table. Lead generation? Live activations are becoming cultural moments that take up considerable social chatter. Here are some tips to follow when planning your IRL events.
Based on these insights, AI then identifies conversion opportunities — like adjusting landing page content, email messaging, or the sequence of campaign interactions — to better match user behaviors and preferences. For example, at HubSpot, our AI-generated email campaigns delivered a 94% higher conversion rate than the non-AI test control.
Instagram is the third most popular social media network with over 2 billion ( 🤯) monthly active users. And more than half of Instagram users are aged 34 years or younger. of Instagram users (aged 16+) use Instagram to follow or research brands and products. A personal account is the regular Instagram account type.
In fact, according to a blog post shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them. Posts the user has liked, shared, saved, or commented on. Activity. Posts
Less is usually more: Focus on impact over quantity Through years of observing audits produced by various SEO agencies, I’ve noticed a common oversight: many fail to consider the limited resources – time and energy – available to companies. Dig deeper: Top 5 SEO data pitfalls to avoid for accurate analysis and reporting 3.
With over 5 billion social media users worldwide at the start of 2025, social media platforms are valuable channels for small businesses to leverage to gain visibility. Alternatively, consider outsourcing your marketing to a professional agency to leverage their years of experience and generate consistent results.
Source During my conversation with Peter O'Callaghan , the head of marketing at ScrapingBee , he shared a similar thought: Most brands ignore user-generated content platforms such as Reddit or niche forums, but these are goldmines for identifying overlooked pain points.
” Step 3: Define your brand voice and aesthetic Even if you’re a creator and not a company, it’s worth crafting a social media marketing voice that’s uniquely you, so Instagram users can identify your posts without seeing the username. How do you find hashtags that would appeal to your target audience?
If a handful of your affiliates consistently generate a lot of sales, you could reward them with extra perks or higher commission rates. In contrast, affiliate influencers’ user-generated content (UGC) feels more authentic and relatable, which is exactly why audiences trust and connect with it more.
The Cost of Large Language Models (LLMs) LLMs are trained on massive amounts of data (think billions of tokens) to understand and generate human-like language. Businesses can use LLMs across multiple departments to do things like: Answer user complaints through chatbots. Costs depend more on data quality and the number of users.
Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience. In a typical user flow, prospects arrive at landing pages via ads, and the landing page should convince them to take the next best action in the marketing journey.
TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)
If they spot any disturbing, recurring user behavior, it can send you an alert straight away. A great example is one of VWO’s free tools, i.e., their AI-powered heatmap generator. This meant lost opportunities because users wouldn’t scroll far enough to see them. “By This way, you can take action ASAP to address the problem.
Fenty Beauty - Features user-generated content to reach a wider audience and promote inclusivity and diversity. GoPro - Highlights user-generated content as well to pair with compelling and relatable storytelling. Gymshark - Utilizes Brand influencers to connect with and build a community of fitness enthusiasts.
The algorithms that rank the feeds of every social media site use audience engagement as signals to predict how much their users want to see it. Facebook posts published on weekday mornings get more engagement than the rest of the day, as Facebook users (primarily adults between 25 and 44) arrive at work.
Dr. Martens partnered with singer Cariss Auburn on the #TeamUpOnTheTrack campaign to source user-generated content featuring fans in the brands iconic boots. It lets users get advice from each other and join even more specific groups within the niche makeup space. The UGC was used as new visuals for Auburns song Daydream.
You can only ace all of this once you’ve spent a lot of time and energy not only creating social media content, but using these platforms to understand how your potential customers use it. For example, maybe you’re using LinkedIn to source talent and TikTok for lead generation.
Shes now built a streamlined operation that generates six figures annually with a tech stack that costs less than one grand a year. You get that energy, you get an idea, and youre like, Oh my God, lets see how that performs. Thats how Barbara Jovanovic of Startup Cookie used to operate. 8 Top Startup AI Tools for Content Creation 1.
The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. Content creation A 2024 global survey revealed that 42% of marketers use AI tools daily or weekly for writing or generating content.
Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. Instead, they give marketers more time and energy to focus on those things. That said, part of agentic AIs challenge today is separating its specific use cases from AI as a general concept. Agentic AI fills that gap.
View this post on Instagram A post shared by d e l a y n e e (@delaynee.rodriguez) Gymnast @delaynee.rodriguez regularly features Accelerator energy drink in her content. A flood of content, complete with giant Lego sculptures, that helped generate serious hype before the product even hit the shelves. The result? The takeaway?
For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. It directly brings your recreation center's energy, expertise, and community spirit to potential members.
It involves clear stages for input, generation, review, and publishing. And like any product, it needs QA, user documentation, and someone to maintain it. AI-generated content looks good at a glance, but under the surface, its full of traps: generic claims, hallucinated facts, oversimplified arguments, or bland, padded filler.
They guide users through a four-step loop: trigger, action, variable reward, and investment: Trigger. This is what prompts a user to engage with the product. What the user does in response to the trigger, like scrolling through a feed. To reduce resistance, that action should be as easy as possible for the user.
These ads feature audio elements alongside visuals, capturing the attention of users while they are consuming other content. This format offers a unique blend of audio and visual stimulation, making it an effective way to engage users and leave a lasting impression.
Meanwhile, 84% of TikTok and 88% of Instagram Reels users are already watching Shorts. This feature allows users to filter and find short videos from platforms like YouTube Shorts, making your content even more discoverable. It helps users looking for answers on YouTube or search engines find your content. Written reviews?
Dig deeper: How generative AI is impacting email marketing software Will people accept it? When it is, will users be willing to give an AI agent this much control? With Gmail, for example, Google already has a graph of all of this information, and I can activate that to prioritize my inbox. ” I get that.
Generate Reviews Effortlessly Dont leave your businesss online reputation to chance. Google favors listings with a bustling presence that includes regular textual and visual content from third-party users. Scalability Can it handle multiple users, multiple locations, or a growing number of reviews? Thats incredible.
Team plan starts at $25/month per user. Starter Plan: $5 per user/month (billed annually) Plus Plan: $7 per user/month (billed annually) AudioPen Best for turning spoken thoughts into structured text. This means you can generate new content or make seamless corrections to your recordings without re-recording.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content