Search Engine Land

OCTOBER 18, 2023

There are dozens of use cases for how marketers use AI—everything from competitive research and content generation to campaign optimization and marketing automation. Critically, this new generation of AI includes explosive advancements in the realm of speech recognition and conversation intelligence (CI).

Real Estate 105

Real Estate User-Generated Law Energy 105

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. For example, this Coca-Cola campaign combines a compelling storytelling technique with generative AI to create an intriguing ad video.

User-Generated 124

User-Generated Marketing Marketers Advertising 124

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations. 

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Buffer Marketing

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations. 

Gen Z 116

Gen Z Entertainment Transform User-Generated 116

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. They increased their click-through rate by 34% through this campaign which also generated quality leads.

User-Generated 98

User-Generated Social Media Marketing eCommerce Communications 98

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. A video view on Facebook counts when a user watches a video for at least three seconds. Average video time watched.

Analytics 121

Analytics User-Generated Energy Product 121

Hubspot Marketing

MAY 30, 2023

A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance. Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos.

Real Estate 100

Real Estate Manufacturing Transform Finance 100

Buffer Marketing

SEPTEMBER 22, 2022

Benefits of content batching The main goal of content batching is to help you stay ahead of the curve so you can focus your energy on other areas of your business. Experimenting is particularly important because the results from your analytics can help you better determine what your audience connects with and what you should leave behind.

Logistics 97

Logistics Energy Analytics Food 97

Backlinko

FEBRUARY 15, 2024

As of 2023, TikTok has over 1 billion active monthly users. The algorithm takes into account several key aspects, like keyword usage, content quality, and user interactions. The FYP is TikTok’s dynamic homepage that constantly updates to provide users with new content every time they swipe. That’s around 17.5%

SEO 96

SEO User-Generated Analytics Gen Z 96

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation. Social listening will become even more important, as will user-generated content. Image courtesy of Anita Lettink.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

The CMO Survey

FEBRUARY 21, 2020

Across industry sectors, we see that corporate adoption rates are highest in transportation, technology, and education and lowest in manufacturing, mining, and energy. Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%).

CMO 130

CMO B2C Marketing Marketers 130

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. Threads has generated a lot of discussion since then. Users are required to have an Instagram account to sign up, maintaining the same account name, username and password across both networks.

User-Generated 92

User-Generated Energy Management Branding 92

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Generate Leads, Close Seals, and Manage Your Pipeline on Auto-Pilot With HubSpot. Supercharge Your Marketing Analytics Automatically With Pardot.

CRM 145

CRM Price User-Generated Marketing 145

Sprout Social

JANUARY 10, 2024

Identify repeat problems Complaint management systems allow users to zoom out and identify patterns and repeated issues by organizing complaints in a centralized place. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

Management 101

Management Branding User-Generated Energy 101

Sprout Social

AUGUST 31, 2022

Take a deep dive into research and review your brand’s social media data and analytics to decipher the best timing trends. Add user-generated content to your social media content plan. Amplifying user-generated content is a great way to shout out your customers, while also helping your social media content strategy.

Management 101

Management Product Key Performance Indicator Health 101

Neil Patel

NOVEMBER 19, 2021

How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn. Lead generation is a kind of “catch-all” term for the strategies you can use to generate new potential customers for your business. We can break the lead generation process into two parts. A/B Test Your CTAs.

B2C 141

B2C User-Generated Energy Promotion 141

Neil Patel

JULY 30, 2021

When you’re trying to drive traffic to your website and generate new leads, the goal is to make your content as attractive as possible. Just like you spend time and energy creating visually appealing content for users to enjoy, you shouldn’t forget the finer details: namely, your links. The answer’s yes! Sounds good, right?

User-Generated 134

User-Generated Energy Analytics Customer Journey 134

Buffer Marketing

JANUARY 11, 2023

We received a great user question on this very topic and will try our best to answer it in this edition of # AskBuffer. For example, Gen Z users are super active on TikTok, YouTube, and even Snapchat, whereas 24 to 34-year-olds make up nearly 40 percent of both Twitter and Instagram users.

Gen Z 115

Gen Z User-Generated Energy Branding 115

Marketing Insider Group

JUNE 7, 2023

For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. You need the best SEO strategies that deliver results.

SEO 106

SEO Energy User-Generated Analytics 106

Neil Patel

AUGUST 17, 2021

Rather than spreading your energy across multiple social media platforms, focus on the ones your target customers use most often. Whether you’re replying to tweets, answering customer support messages, or simply liking user-generated content on Instagram, every communication adds up over time. Be Active and Engaging Online.

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Neil Patel

SEPTEMBER 1, 2021

However, you can’t just create the occasional blog post or paid ad and hope to generate results. There’s nothing more important than your user base. You’ve identified your target audience , you know what matters to them, and you’re ready to give them a great user experience. Identify Your Audience and Their Needs.

B2C 144

B2C User-Generated Marketing Strategy Content Marketing 144

Neil Patel

SEPTEMBER 14, 2020

And helps you generate more money. The more user seats you need, the more expensive the software. Zapier) Analytics tools Calendar. Operational CRMs help businesses of all sizes handle business processes and enhance the lead generation systems they have in place. Analytical. Doing so makes their experience better.

CRM 144

CRM Price Manufacturing eCommerce 144

Neil Patel

DECEMBER 30, 2022

It’s all about generating views and activity that increase conversions. Ubersuggest is my specialty tool that generates keywords, analyzes competitors, and plans content. You can generate keyword ideas based on related questions people ask, or you can phrase match with new or previously used keywords. Ubersuggest.

SEO 89

SEO User-Generated Analytics Video Marketing 89

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine.

SEO 118

SEO Copywriting User-Generated Real Estate 118

Hootsuite

MARCH 23, 2023

People love tweets with a clear voice, and Twitter users love engaging with other humans. Methodology To test whether human-written Twitter captions generate more engagement and reach than AI-written ones, I shared three sets of tweets on my personal Twitter account. Twitter is a conversational platform.

User-Generated 76

User-Generated Analytics Social Media Marketing Energy 76

Search Engine Land

FEBRUARY 17, 2023

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. The YouTube algorithm is an AI-powered recommendation system designed to put the best and most engaging content in front of YouTube’s users. Videos are pulled for each user when they visit Youtube.

User-Generated 93

User-Generated Fashion Marketing Marketers 93

Scoop.it!

AUGUST 30, 2022

Promoting your e-commerce business needs lots of energy, effort, and determination. As an e-commerce business owner, it is crucial to make sure that your website is responsive to user layout. User experience strategies are normally the most important e-commerce marketing strategy you can have. What is E-commerce Marketing?

Digital Marketing 87

Digital Marketing Marketing Strategy User-Generated Marketing 87

Ariyh

MARCH 6, 2023

‘Sign up now to access all benefits’, not ‘Creating an account allows users to access a host of unique benefits’) Keep your readers’ attention through an excited, anxious, or hopeful tone (e.g. Pro tip: using generative AI (e.g Even if your topic isn’t the most engaging.

Energy 52

Energy Copywriting B2C Price 52

Neil Patel

MARCH 25, 2023

Because if I had spent all that time and energy on legitimate search engine optimization tactics, I would have created a much larger long-term business. Have you thought about asking your users to share your content on Twitter so you can get even more traffic and improve your click-through rate? Crazy Tactic #3: I Can Has Poker?

SEO 119

SEO User-Generated Energy Place 119

Hubspot Marketing

JUNE 26, 2023

Before generative AI there were less capable tools to analyze such information.” The time it takes to generate a physical incarnation — or even a 3D or visual incarnation of a product — requires some real physics behind it,” Mishra explains. And, until now, product analytics has been largely restricted to structured or numerical data.

Product 94

Product Transform User-Generated Shipping 94

Marketing Insider Group

MAY 30, 2023

Robots can’t replace humans or their experience, leaving AI-generated content a bit lackluster. Not to mention, any AI-generated content is not owned by you or your company, making it even more important to be mindful of how you use AI for small business marketing. Personalize content. There’s an AI tool for that.

Marketing 104

Marketing Marketers User-Generated Marketing Automation Platform 104

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. Today, Quill can generate news stories, industry reports, and even headlines without human intervention. And what does this technology cost? In 2013, it raised another $11.5

Energy 108

Energy Price Transform User-Generated 108

Sprout Social

MARCH 20, 2023

55% of TikTok users bought something after seeing the brand on the app. As of June 2022, YouTube Shorts topped 5 billion monthly active users. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy.

User-Generated 113

User-Generated Energy Management Entertainment 113

Sprout Social

JULY 5, 2022

billion monthly active users , a testament to YouTube’s enduring influence. With over 2 billion monthly users , YouTube is more popular than it’s ever been. You can also source user-generated content from your superfans to reshare on your YouTube page. Use YouTube Analytics to zero in on your best performing videos.

Entertainment 127

Entertainment Education Food User-Generated 127

OnPassive Marketing

MAY 27, 2022

They can help you understand how your product works and provide valuable insights into user behavior. More Engaged Users: With a strong influencer campaign, you’ll get users who are more likely to stay active and engaged with your product. Optimize Campaign Performance With Analytics Tools. Develop A Strategy.

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Hubspot Marketing

AUGUST 3, 2018

Our bot allows users to utilize verbal cues to dictate birthday cards to family and friends in about 60 seconds. According to a recent study, 40 percent of large businesses use NLP for tasks like data analytics and customer service. My team has worked with machine learning for the past two years.

Transform 129

Transform Customer loyalty Energy Entertainment 129

Neil Patel

MAY 4, 2021

On the Gartner Hype Cycle , data and analytics services have already reached the Plateau of Productivity, showing their staying power in the market. Seamless data access: Cloud storage also means team members don’t need to go into the office to download a file or check their analytics , saving individual employees valuable time and energy.

Logistics 76

Logistics Analytics Marketing Marketers 76