Search Engine Land

FEBRUARY 6, 2024

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Leveraging these latest updates has the potential to enhance campaign performance significantly. Enhanced conversions explained. Enhanced ad-targeting. Why we care. Track cross-device conversions. Getting started.

Advertising 115

Advertising Advertisers Management Customer 115

Martech

FEBRUARY 23, 2024

With a plethora of non-gated assets available, the challenge intensifies. By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. How do we engage visitors when we know so little about them? Use case tagging.

Transform 92

Transform Customer Journey Analytics Millennials 92

Martech

DECEMBER 20, 2023

In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. Audit your assets. Auditing your assets before implementing a DAM is an important step in ensuring you select the tool that is best for you.

Management 105

Management Transform User-Generated Analytics 105

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Your team should be able to efficiently create, deploy and manage chatbots so they can focus on improving the user experience rather than navigating complex software.

Customer 104

Customer Non-Profit Real Estate Transform 104

Martech

OCTOBER 9, 2023

I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management.

Transform 111

Transform CRM Customer Journey Management 111

Search Engine Land

OCTOBER 31, 2023

As these models evolve to acquire knowledge directly from images, optimizing your assets becomes imperative. Amid this visual shift, future-proofing your digital assets becomes crucial for improving user engagement and influencing diverse SERPs. It also outlines an action plan for safeguarding your digital assets in the future.

Transform 107

Transform User-Generated SEO Management 107

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. The company also enhanced Marketo and Workfront integration with a quick way to implement Review and Approval workflows between the two platforms. Why we care.

User-Generated 110

User-Generated Shipping Place Analytics 110

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

User-Generated 121

User-Generated Transform Advertising Advertisers 121

Search Engine Land

NOVEMBER 21, 2023

Enhanced content visibility through SEO best practices Merging SEO insights with PR strategies transforms traditional content into search-friendly, user-friendly assets. By leveraging keyword research and SEO best practices, PR initiatives gain enhanced visibility and reach, effectively capturing the desired audience’s attention.

PR 116

PR SEO Branding Non-Profit 116

Martech

DECEMBER 18, 2023

AI operations (AIOps) refers to the application of artificial intelligence technologies to enhance and optimize business operations and workflows. Optimizing assets for different platforms. Digital asset management. Project management AI-enabled work requires the same amount of attention as any other business activity.

Transform 110

Transform Marketing Marketers Traditional Marketing 110

Martech

DECEMBER 14, 2023

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. They’re suggesting and testing enhancements to the DAM, and also updates,” Horodyski said. Get MarTech! In your inbox.

Management 102

Management Content Marketing Marketing Marketers 102

Search Engine Land

MARCH 29, 2024

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. Creative asset cropper. Updated campaign management. Reddit has updated its Dashboard UI to enhance clarity for advertisers tracking their campaign performance in real time. Why we care. ”

Management 71

Management User-Generated Advertising Advertisers 71

Martech

NOVEMBER 2, 2023

Innervate updated its AI-powered Digital Asset Management (DAM) solution. The release includes AI HTML5-Asset Generator, AI Marketing Copy Generator, Enterprise Catalog Image & Video Generator, Multi-Variant Manager and Digital Asset Traceability.

Transform 106

Transform User-Generated Analytics Management 106

Search Engine Land

OCTOBER 26, 2023

Layer on Enhanced Conversions Once you’re happy with the Google Ads tracking foundations, go to the next step and layer on Enhanced Conversions. Implement consent mode Consent mode is similar to Enhanced Conversions, as it’s another feature to improve your conversion coverage. If you are a data nerd, this is the place to be.

Advertising 106

Advertising Advertisers Place Analytics 106

Search Engine Land

DECEMBER 7, 2023

Leverage multiple content types and formats to enhance engagement, SERPS, and visibility in important strategy. Images and infographics : Visual elements can significantly enhance the appeal and understandability of your content. Deep schema markup for discovery and clarity Use schema markup to enhance the visibility of your content.

User-Generated 128

User-Generated Real Estate Thought Leadership SEO 128

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Each plays a critical role in enhancing decision-making, optimizing operations and driving innovation.

Transform 120

Transform User-Generated Analytics Market Trends 120

Search Engine Land

FEBRUARY 19, 2024

Local has evolved from listings management to real experience and engagement. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. AI streamlines content customization for various regions, enhancing efficiency, speed, and scalability.

Gen Z 112

Gen Z Real Estate Transform SEO 112

Search Engine Land

NOVEMBER 1, 2023

This article will explore how digital marketers or SEOs can use generative AI to create assets like useful tools and widgets that content creators want to share because of the value it creates for their audience. Linkable assets planning starts with a hyper-specific audience segment. What is a linkable asset?

PR 120

PR Digital Marketing SEO User-Generated 120

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. It serves two purposes: Enhancing individual control over personal data. CMPs also provide tools for reporting and analytics.

Management 105

Management Law Analytics Marketing Strategy 105

Martech

APRIL 12, 2023

There were quite a few enhancements to the landing page UX — with the biggest callout being the removal of the toggle switch (in other words, the Classic Experience will no longer be available). Why we care: The new UX provides enhanced details for individual assets, particularly the versioning of the asset. Get MarTech!

Management 78

Management Marketing Marketers 78

Search Engine Land

MAY 2, 2023

Simplifying video management for ad campaigns with the Asset Library. Now the Microsoft Ads Asset Library accommodates video assets, streamlining video uploading and management for campaigns. Postponement of Enhanced CPC migration on the Microsoft Audience Network. Considering using video ads? Dig deeper.

Shoppers 82

Shoppers Whitepaper User-Generated Advertising 82

Search Engine Land

SEPTEMBER 13, 2023

Efficiency Personalization and performance are intertwined – personalized ads can increase user engagement and significantly enhance ad performance. In essence, Dynamic Ads allow you to manage your time better, by being high-maintenance upfront with minimal ongoing effort. It’s all taken care of behind the scenes.

B2C 131

B2C Advertising Advertisers Place 131

Search Engine Journal

APRIL 4, 2023

Read more about the latest updates in Microsoft Advertising for Professional Service Ads, enhanced CPC, easier asset management, and more. The post Microsoft Advertising: Professional Service Ads, Enhanced CPC, And More For Spring appeared first on Search Engine Journal.

Advertising 85

Advertising Advertisers Management 85

Customers.ai

DECEMBER 12, 2023

Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions. Inventory management and secure payment processing capabilities streamline operations.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Search Engine Land

APRIL 4, 2024

For the nearly one in five marketers who need to enhance efficiency, it implies that there’s no leeway for increasing the ad budget. Surprisingly, less than half of respondents utilize a dedicated full-funnel approach, which entails including assets necessary for placements like YouTube and other platforms. landing pages).

Advertising 83

Advertising Advertisers User-Generated Search Marketers 83

Martech

DECEMBER 14, 2023

Cloudinary’s generative AI enhancements to its Programmable Media API and Cloudinary Assets, enable users to edit images at scale and accelerate time to market for their assets. Competitor Analysis Alerts delivers monthly competitive insights from reputation management and experience analysis directly to stakeholder emails.

Food 94

Food User-Generated Analytics Advertising 94

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years.

Management 137

Management Transform CRM SEO 137

Martech

OCTOBER 11, 2023

Master data management (MDM) is a journey into the heart of an organization’s data-driven success. It helps everyone across the business, especially sales and marketing teams, shape decisions, enhance efficiency and open untapped potential within every byte of information. Tune in to other episodes in the series here.

Management 113

Management Transform Analytics Customer 113

Martech

MAY 25, 2022

These enhancements include: In-store goals Burst campaigns for seasonal foot traffic ‘Experiment tools’ to help test potential lift More insights Support for Search 360 and the Google Ads app Optimization score recommendations Read more: 6 updates coming to Google Performance Max campaigns. Asset Library availability for all advertisers.

Advertising 115

Advertising Advertisers Shoppers Marketing 115

Search Engine Land

DECEMBER 13, 2023

In an exclusive interview with Search Engine Land, Susie Vowinkel, Managing Director at Google Travel, provides insights into what advertisers can anticipate from these products as we move into 2024, addresses concerns and offers guidance on maximizing their effectiveness for optimal results. .” Use relevant audience lists.

Customer Acquisition 117

Customer Acquisition Advertising Advertisers Product 117

Search Engine Land

NOVEMBER 10, 2022

Asset library. The new version includes added support for enhanced leveraging of images in asset libraries. It also includes: Adding, removing, and renaming images Assigning images to folders Integrating asset library features into the image picker, for example, filtering by folder and searching by asset name.

Advertising 97

Advertising Advertisers Management Product 97

Martech

FEBRUARY 7, 2024

But the competitive value of AI in business lies in how it meshes with your existing tools and processes, transforming data and technology architecture into competitive assets. When we talk about AI in the context of business, it’s easy to get caught up in the excitement of the technology. Take HubSpot and Lavender AI, for instance.

Transform 121

Transform CRM Finance Communications 121

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Campaign management software helps keep stakeholders organized. Campaign management software helps keep stakeholders organized. Modern marketing campaigns often have many moving parts.

Management 98

Management User-Generated Analytics Personalized Marketing 98

Search Engine Land

OCTOBER 11, 2023

Master data management (MDM) is a journey into the heart of an organization’s data-driven success. It helps everyone across the business, especially sales and marketing teams, shape decisions, enhance efficiency and open untapped potential within every byte of information. Tune in to other episodes in the series here.

Management 97

Management Transform Analytics Customer 97

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. While roles vary between organizations, content production is often the responsibility of copywriters, designers and managers. Dig deeper: How AI enhances multimedia content creation 4.

Transform 91

Transform Content Marketing Marketing Marketers 91

Martech

OCTOBER 10, 2023

Today, that statistic has flipped, with consumers driving 66% of touchpoints via search, third-party sites and social media, according to Terakeet, an owned asset optimization agency. This means businesses must invest in a solid online presence, reputation management and strong brand assets. across three industries.

Customer Journey 113

Customer Journey Shoppers CMO eCommerce 113

Martech

DECEMBER 14, 2023

They should be strategic assets, a vital and consistent part of your overall business strategy. It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). An inefficient customer relationship management (CRM) platform.

Transform 108

Transform CMO CRM Fashion 108