Buffer Marketing

APRIL 4, 2024

So, whether you're a TikTok skeptic or a die-hard fan, get ready to be inspired by these companies that have cracked the code on making serious business seriously entertaining. Demonstrate your expertise While TikTok is known for its entertaining content, it's also a platform where users go to learn and be inspired.

Gen Z 84

Gen Z User-Generated Entertainment Millennials 84

Hubspot Marketing

NOVEMBER 21, 2022

For example, platforms like Twitch and TikTok are challenging for companies to navigate because users rely on those spaces for community and entertainment. Gen Z is becoming a growing generation within the creator economy. So, creators with a smaller following can be more aligned with your budget.

Gen Z 85

Gen Z Millennials Inbound Marketing Entertainment 85

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Late 2022 updates like Showtimes on TikTok, its movie theater ad experience, point to even more outreach to art and entertainment advertisers.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. So, what does all this mean for LinkedIn in 2024?

Gen Z 116

Gen Z Entertainment Transform User-Generated 116

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. So, what does all this mean for LinkedIn in 2024?

Gen Z 110

Gen Z Entertainment Transform User-Generated 110

Sprout Social

MARCH 21, 2024

However, TikTok consumers are generally more interested in lighter topics such as celebrities and music. Other choices include entertaining or funny stories, sports, fashion and beauty. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform.

Branding 101

Branding Gen Z Fashion Food 101

Search Engine Land

JANUARY 27, 2023

Gen Z users in the U.S. You can: Find tweets from yourself, friends, local businesses, well-known entertainers, global political leaders and many more. As a rapidly growing platform, you simply cannot ignore this social media platform – especially if you want to be in front of Gen Z users.

Gen Z 126

Gen Z Fashion Food Entertainment 126

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. According to Google , for video engagement to take place, the user must watch a video ad for at least 10 seconds. You don’t have to be an entertainment company to use animation. But with video ads, aim for short and concise.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. Both networks have solid benefits and entertainment factors. We place multiple bets across our family of apps to test and learn how people want to express themselves.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Dash Hudson. Case study: Mecca. Case study: Samsung.

Gen Z 114

Gen Z Transform Retail Entertainment 114

Digital Marketer

SEPTEMBER 6, 2022

Tiktok users are primarily youngsters, Gen Z, and a sizable number of Millenials here, too, like me. However, some baby boomers are finding a place in the video-making app. From an easy tutorial, how-tos, simple hacks, and tips are all displayed in an entertaining short video. Their goals and values.

Gen Z 80

Gen Z Millennials Entertainment User-Generated 80

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. Use the principle of "entertainment-first". Remember that TikTok is an entertainment platform first and foremost. AKC's TikTok, however, has a different goal: to engage audiences with cute dog videos.

Gen Z 101

Gen Z Entertainment Non-Profit Education 101

Hubspot Marketing

FEBRUARY 6, 2024

A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust. She continues, "And what makes that so great is that’s exactly what our channel is trying to accomplish: content that is entertaining and informative but delivered in an easily digestible way. And believe me, trust goes a long way.

Gen Z 95

Gen Z Entertainment Education Social Media Marketing 95

Spiralytics

DECEMBER 5, 2022

Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. Millennials and Gen Z. Nostalgia marketing is almost always targeted to younger generations like Millennials and Gen Z. Nintendo Entertainment System (NES). Adidas Gazelles.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

DECEMBER 26, 2023

It’s no wonder that influencer marketing, which is prevalent across social media platforms, has the second highest ROI in terms of lead generation, just after short-form videos. Influencers are generally considered to be experienced peers who are knowledgeable, trustworthy, and entertaining.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Lasso by Facebook. Year Launched: 2018.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Buffer Marketing

DECEMBER 19, 2023

As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts.

Gen Z 110

Gen Z Entertainment Education Branding 110

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 92

Gen Z Branding Influencer Marketing Fashion 92

Rock Content

OCTOBER 20, 2023

The first influencers, until then mere unknowns, emerged on blogs and vlogs, with authentic and entertaining content that engaged an audience. This strategy gained relevance with the emergence of blogs and social networks in the Web 2.0 era, enabling anyone to publish content on the Internet.

Influencer Marketing 81

Influencer Marketing Gen Z Marketing Marketers 81

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. The preview page will let you customize the video further to create something original and entertaining. Get creative with TikTok.

Gen Z 135

Gen Z Entertainment Branding Analytics 135

Martech

AUGUST 12, 2021

This demand is anticipated in particular from the rising group of Gen Z consumers who are acquiring real purchase power — although, across the board, customers can be slow to adopt new in-store technologies. High expectations. Read more about how consumers miss shopping in-store.

Gen Z 117

Gen Z Customer Retail Entertainment 117

Hubspot Marketing

MARCH 5, 2021

People can be entertained and informed by bite-sized content in the spare minutes of the day. -- That’s why we’re excited to announce that we are building YouTube Shorts.". Before the Shorts beta test, YouTube had already been testing a section of its site where shorter videos were placed. What YouTube Shorts Could Look Like.

Gen Z 143

Gen Z User-Generated Marketing Marketers 143

Martech

FEBRUARY 22, 2023

Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. And while many still use Google as their gateway into the web, there is a shift among younger generations toward TikTok. are under 30, accounting for the Gen Z audience and younger millennials.

Gen Z 113

Gen Z Millennials User-Generated Marketing 113

Hootsuite

DECEMBER 13, 2022

A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you). This time, this place. My happy place. My favorite place is beside you. Are we leaning into millennial cringe or Gen Z chaos? Be fearless.

Gen Z 105

Gen Z Entertainment SEO Social Media Marketing 105

Sprout Social

MARCH 31, 2022

Coupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity. Access to a sound library. Availability.

Gen Z 123

Gen Z Entertainment Law Fashion 123

Hootsuite

FEBRUARY 1, 2022

This makes Twitch the perfect place for influencer marketing or partnerships. Remember that viewers watching Twitch streams are there to be entertained, so make sure your ads are lighthearted, upbeat, and engaging. Twitch isn’t the place for serious themes or heavy, emotional content. Influencer marketing. Branded channel.

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Scoop.it!

AUGUST 17, 2023

As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 77

Gen Z Marketing Strategy Real Estate Millennials 77

Hubspot Marketing

DECEMBER 28, 2023

But TikTok users do expect to be entertained. The Takeaway Fun, creative, and relatable video marketing efforts generally perform better on TikTok than overproduced or formal videos. In this ad, HubSpot uses entertainment to sell the benefits of its CRM without being too salesy. Heinz: Heinz A.I.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Scoop.it!

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. The more places you publish the content, the better.

Customer loyalty 72

Customer loyalty Gen Z Customer Key Performance Indicator 72

Hubspot Marketing

APRIL 11, 2022

Whether this is because of limited internal bandwidth, it being considered a "Gen Z" app, or nobody in the office wanting to be behind the camera — there is no denying the potential of TikTok when you look at the numbers. The most popular categories for influencer content are beauty, fitness, dance, pranks, and entertainment.

Gen Z 105

Gen Z Transform Entertainment Customer Journey 105

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. YouTube Shorts isn’t the place for shortened versions of your long videos. How to make a YouTube Short.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. TikTok can be a good place to grow your influence.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Sprout Social

DECEMBER 15, 2021

While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Moreover, 47.4% Create a TikTok challenge.

Entertainment 133

Entertainment User-Generated Gen Z Transform 133

Sprout Social

JULY 13, 2022

You can have the best social media strategy in place but without enough staffing resources, it’s going to be difficult to pull off. Gen Z is turning to TikTok for entertainment. The top three adjectives European Zoomers use to describe the platform are “fun” (38%), “addictive” (37%) and “entertaining” (33%).

Gen Z 100

Gen Z Entertainment Social Media Marketing Shipping 100