Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. Women, Gen Z and Millennials are the top demographics interested in fashion influencer marketing.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Millennials also prefer messaging created with the simple purpose of entertaining them.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Millennials also prefer messaging created with the simple purpose of entertaining them. Generation Z.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

NOVEMBER 12, 2023

A brand collaboration is a mutually beneficial partnership between two or more businesses that work together to create an experience, product or service to achieve a common goal. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. For example, e.l.f.

Branding 107

Branding Fashion Gen Z Entertainment 107

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. Case study: Fantastic Furniture .

Gen Z 111

Gen Z Transform Retail Entertainment 111

Hubspot Marketing

MAY 16, 2023

You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services. A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. Once a board is created, other users can also follow it.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Girl Power Marketing

AUGUST 24, 2023

While women undoubtedly have a significant presence in influencer marketing overall, it’s essential to research and identify specific “momfluencers” for parenting and children’s products or consider beauty influencers if your brand competes in that category. The primary reason for this is authenticity.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Hubspot Marketing

OCTOBER 17, 2022

The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself. Promoted Music - DoorDash - Driver. The ad uses a Gen Z narrator to appeal to a similar demographic. The audience is getting value by seeing the product "in action" and learning a few tips from the narrator.

Gen Z 109

Gen Z Entertainment User-Generated Energy 109

Spiralytics

FEBRUARY 26, 2023

Viral videos from the app helped individuals and organizations promote themselves, their products, and their services. You can make money on TikTok through brand partnerships, selling your products or services, collaborating with other creators, and collecting tips or donations from viewers. Can You Earn Money on TikTok?

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

Hootsuite

FEBRUARY 1, 2022

The main difference is that promotions and tie-ins are live-streamed instead of distributed through pre-made videos or photos. Typically, a creator will promote the brand on a live stream to their audience. Types of common collabs’ include brand shoutouts, sweepstakes, giveaways, and product unboxings. What is Twitch marketing?

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Martech

FEBRUARY 22, 2023

What this tells me is that video production quality will be a focus. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. are under 30, accounting for the Gen Z audience and younger millennials. About 60% of TikTok users in the U.S.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. It inspires purchase decisions, helps with product research and gets consumers closer to brands. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Get creative with TikTok.

Gen Z 131

Gen Z Entertainment Branding Analytics 131

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Product reviews. Source: Wyzowl.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Rock Content

MAY 4, 2023

The purpose of this feature is to show the day by day of celebrities, inserting a curated timeline of the most interesting people of the moment – from top athletes, entertainers, singers and everything in between. BeReal too clarifies that “RealPeople is not about influence, accumulating likes or comments, or promoting brands.

Gen Z 52

Gen Z User-Generated Entertainment Analytics 52

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. Let’s get started. Moreover, 47.4%

Entertainment 128

Entertainment User-Generated Gen Z Transform 128

Sprout Social

MAY 4, 2022

Showing off how you use a product (for example, achieving a certain look with a beauty product). Although some TikTok challenges are totally organic (like the #OldTownRoadChallenge), others represent branded promotions (like #GuacDance). These challenges aren’t tied to a specific brand or product. Using a filter.

Branding 107

Branding Gen Z Fashion User-Generated 107

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of.

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

Sprout Social

MAY 8, 2023

As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. Afternoons are when the highest engagements are on the platform; users are looking to fill their afternoon entertainment boost. However, generally, mid-morning through the afternoon (9 a.m. Wednesdays from 2 to 5 p.m.

Entertainment 105

Entertainment Gen Z Education Food 105

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. Just under 40% of businesses are already using short-form video to promote their product or service.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Being successful on YouTube requires a big budget and professional production equipment. Do you feel like they care about educating, entertaining or understanding their customers?

Branding 99

Branding Gen Z Transform Education 99

Sprout Social

AUGUST 2, 2022

Spotify uses Shorts to promote events and promote or repurpose podcast content. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. Brand bringing this trend to life: Spotify. Social commerce. Creator-led content.

Gen Z 136

Gen Z Promotion Shoppers Energy 136

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

CXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. TikTok research into user behavior shows that 37% of users discover a product and immediately want to buy it. But is it just kids and Gen Z scrolling and buying on the app? Users spend on average 10.85

Customer 95

Customer Entertainment User-Generated eCommerce 95

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. The game company is also offering full production process management for brands’ creative assets, a feature that may become extremely important as brands attempt to engage gamers on their own level.

Customer 52

Customer Millennials Transform Gen Z 52

Sprout Social

MAY 26, 2022

74% of users say the app inspired them to discover more about a product or brand. By adding context and a healthy dose of humor, they promote their menu items while making popular audio snippets their own. Choose to showcase your inventory with product tags on in-feed videos, LIVE shopping or your product showcase tab.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Sprout Social

NOVEMBER 28, 2022

You can even use them for product research. Promote a discount with stickers. Stories are one of the best places to promote limited-time discounts. Post about your promotion through the week to keep it top-of-mind. Pairing that with a link that will take followers directly to your products is even better.

Branding 122

Branding Gen Z User-Generated Promotion 122

Buffer Marketing

DECEMBER 20, 2023

From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. The first teaser which masterfully integrated themes from the game, generated over 57 million organic views in 72 hours, making it HBO’s most-watched teaser of all time. Did Gen-Z kill the concert? Time will tell.

Gen Z 114

Gen Z 2023 Trends User-Generated Social Media Marketing 114

Hubspot Marketing

FEBRUARY 16, 2023

For instance, in the last three months, 83% of Millennials have visited YouTube, followed by 81% of Gen Z, and 79% of Gen X. LinkedIn Despite only roughly 10% of marketers rating LinkedIn as their top channel for ROI, LinkedIn is an incredibly effective channel for lead generation and nurturing.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. For entertainment via memes, humor subreddits, or to discuss TV or movies. But it’s an easy and free way to validate or generate ideas, especially if you notice common feedback patterns.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hubspot Marketing

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. More User-Generated Content (UGC). Consumers generally love UGC. It can be as simple as that.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

JUNE 22, 2021

According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services. Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. Squad goals ??

Customer 114

Customer Gen Z User-Generated Health 114

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. This can be helpful for brands or people that want to promote their TikTok channel on other websites or in the physical world. Film a few videos with multiple shots.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Content Marketing Institute

NOVEMBER 19, 2018

The new entertainment category these events have spawned – esports – is projected to reach $1.65 Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch. HANDPICKED RELATED CONTENT: The ABCs of Connecting With Generation Z. Click To Tweet.

Branding 76

Branding Entertainment Transform Gen Z 76