Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 145

Influencer Marketing Entertainment Marketing Marketers 145

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 132

Influencer Marketing Market Trends Gen Z Fashion 132

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Spiralytics

JANUARY 26, 2023

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Is Influencer Marketing Really Worth It?

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Buffer Marketing

FEBRUARY 6, 2025

This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. The best TikTok marketing strategy is combining organic and paid efforts. TikTok influencer marketing Influencer collaborations are all the rage on TikTok.

SEO 112

SEO Real Estate User-Generated Promotion 112

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. They also post humorous infographics, product announcements and informative carousel posts to entertain and educate their followers.

Marketing Strategy 87

Marketing Strategy Gen Z Finance Social Media Marketing 87

Sprout Social

SEPTEMBER 26, 2024

Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?

PR 93

PR Influencer Marketing Marketing Marketers 93

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. You might find that your audience responds best to entertaining Reels, but educational posts work best as carousels. Discovering trends guides your content creation strategy to get maximum  return on investment  from Instagram. Optimize your Instagram bio 4.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Sprout Social

JANUARY 30, 2025

…We need to stop interrupting and start being the entertainment. That bodes well for the approach Commonwealth Bank takes to entertainment and edutainment content. Follow her for the latest on using entertainment to deepen brand communities on social and beyond.

CMO 102

CMO Gen Z Thought Leadership Entertainment 102

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Orbit Media Studios

MARCH 29, 2023

It’s useful and maybe entertaining. It includes the various formats for publishing, the promotion channels, the influencers and the timing. Clearly, when we build in the other key aspects of a good content marketing strategy, success is easy to imagine. If not your entire content strategy, what about one part of it?

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Hootsuite

OCTOBER 30, 2024

Social media managers handle social strategy, content creation, engagement and community management, and many other tasks. Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts.

Management 123

Management Entertainment User-Generated Analytics 123

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. It is one of the fastest-growing brand-building strategies, nearly tripling in value to an estimated $9.7 billion in recent years. What kind of messaging reaches Gen X?

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. It is one of the fastest-growing brand-building strategies, nearly tripling in value to an estimated $9.7 Millennials are the generation most closely associated with influencer marketing.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. And throw in some helpful hints. The result? Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Edit and proofread content.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

APRIL 29, 2025

And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy. Edutainment is entertaining educational content thats quick to watch and easy to understand. The good news?

Thought Leadership 99

Thought Leadership Education Promotion Entertainment 99

Sprout Social

MARCH 13, 2025

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Sprout Social

FEBRUARY 28, 2025

social media advertising market is projected to reach 9.95 billion in revenue by 2025 , demonstrating its growing importance in marketing strategies. The diverse age demographics across platforms require tailored social media marketing strategies to effectively engage different audience segments. billion in 2025.

Gen Z 84

Gen Z Millennials Social Media Marketing User-Generated 84

Hubspot Marketing

JANUARY 19, 2024

So, let's dive into the differences between creators and influencers and which you should invest in. Not every creator is an influencer, but all influencers are creators. Not every creator is an influencer, but all influencers are creators. Let me explain. And they are very pricey to work with.

Gen Z 136

Gen Z Influencer Marketing PR Promotion 136

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. YouTube influencer statistics Considering working with influencers on YouTube?

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 65

Health Influencer Marketing Food Retail 65

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Let’s get started. Moreover, 47.4%

Entertainment 144

Entertainment User-Generated Gen Z Promotion 144

Martech

MAY 8, 2025

These enhancements focus on the personalization and modeling components, aiming to improve the execution of marketing strategies using real-time data analysis and automated decision-making. StackAdapt released new email marketing and Data Hub solutions in its advertising platform.

Transform 87

Transform User-Generated Law Communications 87

Econsultancy

MARCH 10, 2022

Content marketing now plays a vital role in any brand’s marketing strategy. Social media and the emergence of creator-driven channels like TikTok have fuelled consumer appetites for content that informs and entertains, adding to the complexity of creating a compelling content strategy. Register Now.

Influencer Marketing 52

Influencer Marketing Content Marketing Entertainment Marketing 52

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? billion views).

Entertainment 122

Entertainment Fashion Influencer Marketing Energy 122

Sprout Social

NOVEMBER 30, 2022

The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies. In this article we’ll lay out why creator marketing is a must for marketers over the next year.

Branding 145

Branding Entertainment Education User-Generated 145

Sprout Social

MAY 12, 2025

Users are most interested in entertaining content, influencer partnerships, contests and giveaways. The rise of TikTok in Australia: TikTok stats on growth in the Australian market Although its been a major player in Australias social media landscape for years, TikTok is constantly evolving.

Gen Z 68

Gen Z Fashion Transform Food 68

Rock Content

SEPTEMBER 8, 2023

The entertainment industry, a realm of creativity and innovation, is currently facing an unprecedented challenge: writers and actors have united in a collective endeavor, engaging in strikes that are sending shockwaves through the landscape of movie marketing. But how does this impact the advertising of film productions?

Transform 98

Transform Entertainment Marketing Marketers 98

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Martech

MAY 3, 2022

A solid social media marketing strategy can make or break your business’s social media presence. Marketers should ask themselves the following questions while formulating their social media marketing strategy. Does your audience prefer informational content, entertaining content, or a mix of both?

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Calvyn Lee Blog

JANUARY 28, 2023

As you read through, we hope you’ll be inspired to experiment and create new and interesting content that resonates with your audience, leads to higher conversion rates, and propels your marketing strategy forward. However, setbacks like the limited availability of TikTok Shops still have some marketers holding back.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Girl Power Marketing

JANUARY 26, 2021

Here are some of the influencer marketing trends predicted for 2021. Mega-influencers and celebrities with over 5 million followers make up less than 1% of all influencers. To that end, expect performance-based influencer marketing to take center stage this year.

Influencer Marketing 52

Influencer Marketing Food Key Performance Indicator User-Generated 52

Businesses Grow

NOVEMBER 13, 2023

Millions have ditched traditional career paths to work as online creators, using their computers and phones to reshape culture and build businesses whose influence now rivals the biggest names in entertainment, news, and politics. By the way, Ed is Executive Director of Market Research Institute International. positive change.

Influencer Marketing 134

Influencer Marketing Manufacturing Advertising Advertisers 134