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Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

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How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Marketing

It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy? Why do you need a social media marketing strategy? Conduct a social media audit 2.

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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing.

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Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first. Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic.

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How Gen Z values are changing marketing

Martech

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. They prefer raw, unfiltered content over highly produced marketing materials. Key takeaway: Gen Z can be reached more via influencer marketing than any other generation.

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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2