Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing

Martech

MAY 8, 2025

Captiv8 partnered with Perplexity to integrate AI-driven features into its influencer marketing platform. This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling. The integration uses Perplexitys Sonar models to support campaign planning, execution, and reporting.

Transform

Sachs Marketing Group

JULY 21, 2025

Don’t just chase trends—understand your niche and create content that solves a need, entertains, or builds a connection. Human connection is the cornerstone of effective influencer marketing. But it also means creators are optimizing for algorithms rather than humans, leading to clickbait and copycat content.

Transform

Sprout Social

JULY 25, 2025

UK audiences in particular crave quick, entertaining content with relatable humour, UK-based slang and culturally relevant tips. Share quote graphics, mini case studies, before-and-after shots and short videos that focus on a transformation. Partner with local influencers Influencer marketing isn’t just a trend anymore.

Branding

Sprout Social

MARCH 13, 2025

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. In 2024, watching videos (including on YouTube) was the top form of digital home entertainment among Australians.

Gen Z

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. They didn’t rely on big ad spend but instead told stories that resonated with their audience, from product showcases to fitness transformations.

Real Estate

SocialPilot

JUNE 19, 2025

Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai Here’s what’s working and where to use it.

Thought Leadership

Sprout Social

JANUARY 30, 2025

…We need to stop interrupting and start being the entertainment. That bodes well for the approach Commonwealth Bank takes to entertainment and edutainment content. Follow her for the latest on using entertainment to deepen brand communities on social and beyond.

CMO

Sprout Social

MAY 12, 2025

Users are most interested in entertaining content, influencer partnerships, contests and giveaways. The rise of TikTok in Australia: TikTok stats on growth in the Australian market Although its been a major player in Australias social media landscape for years, TikTok is constantly evolving.

Gen Z

Traackr

JUNE 24, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. Creators are transforming major tournaments into cultural events. Get the insights Influencer Marketing Job Board Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board.

Gen Z

Sprout Social

APRIL 10, 2025

In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social. The play: Trust in influencers is holding steady and growing in some pockets. Cadogan finds a way to make educational content informative yet entertaining, and valuable without being boring.

Gen Z

Hubspot Marketing

DECEMBER 20, 2024

My recommendation is Humanizing B2B: The new truth in marketing that will transform your brand and your sales by Paul Cash and James Trezona. Read How an Entertainment Strategy Helps You Cut Through the White Noise Quintin asks: How should marketers approach their strategies in verticals in which most competitors offer the same thing?

Transform

Sprout Social

MARCH 11, 2025

These include the rise of the influencer-creator economy, video content, network transformation and community management. Influencers and creators create a new talent economy The growth of the creator economy has changed social media culture. Influencers and creators drive trends and shape public opinion.

Branding

Sprout Social

FEBRUARY 24, 2025

They also post humorous infographics, product announcements and informative carousel posts to entertain and educate their followers. How to start a financial services social media strategy Investing in social media marketing without a strategy is like setting out on a road trip without a map.

Marketing Strategy

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? The Rise of On-Demand Entertainment. Instant access to entertainment on the go is something that modern consumers have come to expect.

Transform

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing

Sprout Social

SEPTEMBER 26, 2024

Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?

PR

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Over 400 senior marketers responded to our survey. This helps us to give a clear picture of the future of in-housing and digital transformation.

Transform

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Over 400 senior marketers responded to our survey. This helps us to give a clear picture of the future of in-housing and digital transformation.

Transform

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z

Rock Content

SEPTEMBER 8, 2023

The entertainment industry, a realm of creativity and innovation, is currently facing an unprecedented challenge: writers and actors have united in a collective endeavor, engaging in strikes that are sending shockwaves through the landscape of movie marketing.

Transform

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. 3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign.

Content Marketing

Sprout Social

DECEMBER 15, 2021

While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. Moreover, 47.4%

Entertainment

Martech

JANUARY 4, 2024

He launched his first e-commerce site for Blockbuster Entertainment in 1995. followers) Gretta van Riel Although only 28, Gretta has already built several multi-million dollar ecommerce businesses, including The 5th Watches, Drop Bottle and the influencer marketing platform Hey Influencer. LinkedIn: Marsha Collier (12.8K

eCommerce

Martech

OCTOBER 7, 2021

Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. In the OOH space, digital transformation is all about providing seamless access for the right advertisers to reach the right audience. Editorial Director. Why we care. Quote of the day. “AI

Customer Journey

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. In 2024, we’ll see more creators venturing into entrepreneurship, entertainment, or corporate roles.

Gen Z

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. In 2024, we’ll see more creators venturing into entrepreneurship, entertainment, or corporate roles.

Gen Z

SocialPilot

DECEMBER 14, 2023

Social Media Trend #2: Merging Education With Entertainment As we navigate through the social media landscape, the fusion of education and entertainment—infotainment—stands as one of the biggest trends. Brands are tapping into storytelling, dynamic videos, and eye-catching graphics to inform and entertain.

Transform

Businesses Grow

APRIL 15, 2024

Two years later, he hired me for a consulting project to transform his content marketing department. I come alive on a stage because I can teach and entertain, and I’m really good at it. It led me to buy your latest book, and it is the best business book I’ve read in the last ten years.” I am a mingler misfit.

Transform

Econsultancy

JUNE 1, 2022

We caught up with @@ MallowsBeauty founder Laura to find out how TikTok Shop has transformed her business… #SmallBusiness #TikTokShop. We look forward to continuing to bring engaging experiences to our customers that allow them to shop seamlessly while also being entertained.” Influencer Marketing Best Practice Guide.

Branding

Sprout Social

MARCH 15, 2024

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. This post digs into the top YouTube influencers of all shapes and sizes and why they’re notable. Table of contents: Who are YouTube influencers? These aren’t just one-off success stories, either. Published on 1.

Transform

Businesses Grow

OCTOBER 10, 2022

Part of the momentum for this career choice comes from a hype-drenched belief that Web3 technologies like creator coin economies and NFTs provide a transformational economic change for creators. These generations are also more engaged with the world of creators themselves, which may, in turn, influence their own content creation ambitions.

Gen Z

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Social Media Marketing Sub-Topic: Social Media Strategy Article: “Building a Successful Social Media Marketing Plan” Article: “Choosing the Right Social Media Platforms for Your Business” Sub-Topic: Paid Social Advertising Article: “Maximizing ROI with Paid Social Media Advertising” Article: “A/B (..)

Digital Marketing

SocialPilot

JANUARY 21, 2024

So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. Leveraging Influencer Marketing Another crucial cog in the wheel of hotel social media marketing is the role of influencers.

Social Media Marketing

Hootsuite

SEPTEMBER 30, 2019

Pay services are now available to users in 49 markets outside of Mainland China. In China, WeChat Pay is used most in supermarkets and convenience stores, followed by online shopping, food, travel, entertainment, beauty, and other sectors. WeChat influencer marketing. WeChat Work stats.

Transform

Sprout Social

OCTOBER 3, 2022

Creator and influencer marketing has led to new positions emerging outside of content creation: creator relations managers. Cheetos launched their campaign #DejaTuHuellaFund to celebrate people who are using their magic touch to transform Latinx communities. New positions emerge as a result of the creator economy.

Branding