Martech

JANUARY 14, 2025

AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion. We see this getting easier to manage in 2025, and ultimately the best partners from the demand side will emerge as publishers glean insights.

Advertising

Sprout Social

JULY 1, 2025

That’s why we gravitate toward content that teaches, entertains or makes us feel seen. Millennials are most likely to use all of these channels for entertainment and connecting with friends and family. Social is inextricably tied to their purchasing decisions Social has transformed the way Millennials shop.

Millennials

Buffer Marketing

MARCH 5, 2025

Jobs to be done : What are they looking to accomplish with your product or service Challenges : What are their pain points and struggles (that your product or service can alleviate) Social media platforms’ preference : Where do they hang out online Types of content they love : Entertaining, educational, funny, relatable, etc.

Social Media Marketing

Martech

MAY 8, 2025

It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. Users can manage and activate campaigns across formats including display, native, video, CTV, DOOH, in-game, audio and email, using a single integrated workflow.

Transform

Sprout Social

JUNE 26, 2025

billion , influencer marketing in Australia is transforming not only how people engage but how they spend. Specifically, it manages violations and verifies that companies abide by the Australian Consumer Law. By teaming up with Michael—whose content is entertaining, lively and distinctly modern—McCain breathed new life into its image.

Influencer Marketing

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. This makes it a vital tool for brand engagement and growth.

Gen Z

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. AI is also making it easier for brands to discover creators and manage partnerships. TikTokMadeMeBuyIt).

Gen Z

SocialPilot

JANUARY 21, 2025

Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. Ready to transform raw data into actionable insights? YouTube Think youre just entertaining your audience? You might be missing the bigger picture.

Analytics

Sprout Social

JULY 25, 2025

UK audiences in particular crave quick, entertaining content with relatable humour, UK-based slang and culturally relevant tips. Share quote graphics, mini case studies, before-and-after shots and short videos that focus on a transformation. You can manage campaigns, nurture relationships and track performance all in one place.

Branding

Buffer Marketing

FEBRUARY 12, 2025

Instead, use social posts to help and entertain your potential buyers. Is educational content getting more engagement than entertaining content? I’d advise creating content in advance for the week or month (more lovingly called content batching ) and scheduling them using a social media management tool like Buffer.

Social Media Marketing

SocialPilot

JULY 21, 2025

Problem 6: “Our digital transformation is dragging — we can’t keep up.” Use Social Media Management Tools Managing multiple platforms is tough without the right tools. They’d offer unsolicited advice, share relevant content, or even send unexpected small gifts, transforming followers into brand advocates.

Transform

SocialPilot

JUNE 18, 2025

I’ve worked with social media managers, agencies, and business owners who’ve wrestled with the same thing. I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. Customers expect fast responses.

Real Estate

Sachs Marketing Group

JULY 21, 2025

Don’t just chase trends—understand your niche and create content that solves a need, entertains, or builds a connection. While these tools can drastically improve efficiency and response time, relying too heavily on automation can make interactions feel impersonal or overly scripted if not managed thoughtfully.

Transform

SocialPilot

JUNE 19, 2025

Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai Here’s what’s working and where to use it.

Thought Leadership

Sprout Social

JANUARY 30, 2025

…We need to stop interrupting and start being the entertainment. That bodes well for the approach Commonwealth Bank takes to entertainment and edutainment content. Follow her for the latest on using entertainment to deepen brand communities on social and beyond.

CMO

Vertical Response

OCTOBER 27, 2024

Choosing the right email marketing software and adhering to legal compliance are critical for successful email newsletter management and maintaining a positive brand reputation. Small businesses can manage their email campaigns cost-effectively by using low-cost email marketing software options like Mailchimp.

Key Performance Indicator

Hubspot Marketing

JULY 30, 2025

From managing subscriber relationships to automating workflows to crafting personalized marketing campaigns, a good CRM can help you tackle modern-day obstacles. In this comprehensive guide, we'll compare the top CRM solutions for publishing companies, complete with pricing details, feature breakdowns, and implementation guidance.

CRM

Sales Force: CMO

JUNE 17, 2025

These AI agents transform ‘do-not-reply’ messages into agentic engagements — where every channel becomes a two-way conversation. Marketing Cloud Next is easy to use across setup, segmentation, campaign management, orchestration, personalization, and analytics. Agentic marketing puts autonomous AI agents to work across every touchpoint.

Transform

AWeber

MAY 19, 2025

Thinking about making money from home, but dont want to deal with shipping boxes or managing inventory? Help your audience upskill or achieve a transformation, and you gain a loyal customer base eager for upsells and ongoing support. Youre not alone. Why it works: E-learning is projected to reach $279 billion globally by 2029.

Product

Sprout Social

MARCH 13, 2025

Pinterest statistics for Australia Pinterest has transformed search, shopping and saving by making the process entirely visual and enabling users to explore and curate images and videos into custom boards. Per ANZ managing director, Melinda Petrunoff , Pinterest is helping retailers reach young audiences. As of April 2024, there are 5.1

Gen Z

Traackr

JUNE 24, 2025

Creators are transforming major tournaments into cultural events. Four of the top five TikTok creators driving golf-related engagement so far this year are women: Shay Patino (4.73M engagements): outfit reveals and cart girl POVs Gabby Gonzalez (4.4M engagements): relationship satire with golf as the stage Cass Holland (3.6M

Gen Z

Hubspot Marketing

DECEMBER 20, 2024

Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. Maryam Banikarim, Managing director of Fortune Media: When something works really well, I dont like holding onto it. (Plus, a bonus rip in the spacetime continuum.) Browning cooked up this one: Malrt is one of Chicagos mascots.

Transform

SocialPilot

JUNE 26, 2025

With tools like SocialPilot, you can streamline your content workflow for easier management. Make and share tutorials, trends, and transformations that work best for discovery. Users turn to TikTok for entertainment and discovering products, following creators, and learning in fun, bite-sized ways. billion monthly users.

Gen Z

Power Digital Marketing

JUNE 7, 2025

Top of funnel: Focus on value-driven content that educates or entertains. Automated rules can help streamline management and ensure performance is maintained. Leverage AI for Personalization, Predictive Analytics, and Beyond The convergence of AI and social media is transforming how brands anticipate and capitalize on emerging trends.

Transform

Lusha

DECEMBER 9, 2024

That’s the magic of inbound, and it’s transforming how businesses find new customers. The key is to consistently produce high-quality content that educates, informs, or entertains your potential customers. CRM Software: Customer Relationship Management (CRM) systems are like a central hub for all things lead-related.

CRM

Hubspot Marketing

MAY 28, 2025

TikTok and Instagram have evolved from platforms for dancing and sharing stylish photos to transforming the way people shop. Its a mix of entertainment and sales, where hosts (influencers or brand reps) engage viewers, show products, answer questions, and offer exclusive deals. And live-streamed videos take third place.

eCommerce

Backlinko

MARCH 25, 2025

Like sleep, stress management, or mindfulness practices Balance science-backed information with relatable personal experiences. Debt Management Talk about the sleeper hit of blog niches. Debt management has an eye-popping $15.50 Like weight management for specific health conditions or demographic groups.

Real Estate

SocialPilot

FEBRUARY 17, 2025

Even though the TikTok ban was for a brief time, it is a stark reminder of our deep dependency on the platform for entertainment and its cultural influence worldwide. Effective storytelling can transform even the most straightforward concepts into compelling content on TikTok. But then, just as suddenly as it disappeared, it came back.

User-Generated

Hubspot Marketing

NOVEMBER 21, 2024

Think about it: An engaging explainer video can transform a confused prospect into an interested lead while a well-crafted customer story can turn a hesitant decision-maker into a confident buyer. What’s driving this transformation? They want more flair, more cinematic elements, and an overall approach that's engaging and entertaining.”

Video Marketing

Hootsuite

NOVEMBER 21, 2024

As Apollo.io’s Social Media and Video Manager Lindsay Ashcraft puts it, “Viral marketing isn’t cool when you’re creating a piece of content with the sole goal of going viral.” For example, Media & Entertainment brands who post to Instagram Reels in the late morning and early afternoon have a higher chance of driving engagement.

Transform

SocialPilot

APRIL 20, 2025

Whether its watch this transformation or look at me now, the vibe is all heat, no chill. The tracks atmospheric vibe and vulnerable lyrics made it perfect for Reels that go beyond surface-levelwhether its romantic clips, transformation stories, or dreamy vlogs. Because its got an attitude. What Brands Can Learn From This Trend?

Energy

Martech

JULY 30, 2025

Its copy is deliberately edgy, irreverent and wildly entertaining. It transforms product information and feature lists into a narrative that people relate to. Take project management software, for example. Liquid Death This brand has turned a simple product, canned water, into a rebellious movement.

Copywriting

Sprout Social

MARCH 11, 2025

Name: Savanna Sargent Company: Sprout Social Title: Manager, Content My definition of social media culture: It’s a reflection of how we communicate, connect and express ourselves online through shared values, norms, interests, behaviors and more. Even political campaigns are rooted in social discourse.

Branding

Martech

JUNE 16, 2025

When we consume thought leadership, we want to learn and be inspired, but we also want to be entertained. His path to becoming global managing partner included being arrested on drug charges and becoming a practicing lawyer without attending law school — details likely scrubbed from a traditional executive biography. And novelty.

Thought Leadership

SocialPilot

JUNE 18, 2025

If you’re managing a brand, client account, or growing your personal presence, one thing’s clear— follower growth won’t wait for trial and error. Data That Directly Impacts Growth Decisions For marketers managing multiple platforms or scaling brand presence, follower growth isn’t just a marketing KPI—it’s a revenue signal.

Gen Z

Hubspot Marketing

MAY 15, 2025

When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Why Content Pillars Matter When I first started experimenting with content pillars, I didn't realize just how much they would transform not just my planning process, but also the way my audience connected with our brand.

Education

SocialPilot

APRIL 23, 2025

Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions. With drag-and-drop scheduling, built-in holiday calendars, and smooth team collaboration , you can manage your entire social media strategy without the chaos.

Social Media Marketing