Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 83

B2C Social Media Marketing User-Generated Entertainment 83

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain.

Social Media Marketing 94

Social Media Marketing Marketing Strategy B2C Marketers 94

Hubspot Marketing

JANUARY 22, 2025

Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. ” Step 3: Define your brand voice and aesthetic Even if you’re a creator and not a company, it’s worth crafting a   social media marketing voice  that’s uniquely you, so Instagram users can identify your posts without seeing the username.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Marketing Insider Group

JANUARY 14, 2025

This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers. Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies.

Thought Leadership 119

Thought Leadership Entertainment Analytics Social Media Marketing 119

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Martech

DECEMBER 18, 2024

Strategic framework for marketing to Gen Z I’ve developed a framework for marketing to Gen Z based on my work with cutting-edge wellness tech brands. Iron out your content strategy Show the value your brand brings mentally, socially and environmentally. Theyre looking for partners to create a better future.

Gen Z 106

Gen Z Transform Health Entertainment 106

Sprout Social

DECEMBER 28, 2016

What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. On top of that, the clips are extremely entertaining. Why It Worked.

Social Media Marketing 112

Social Media Marketing Entertainment Food Marketers 112

Hubspot Marketing

OCTOBER 18, 2024

Entertainment/Speaker Fees Marketers spend 15% of an event budget on average on speakers and entertainment. Be sure to budget an honorarium and possibly accommodations for your keynote speakers and consider whether you’ll book a band or other entertainment to set the mood. Integrate with your marketing tracking.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media Marketing 111

Social Media Marketing Entertainment Transform Marketers 111

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? Showcase Your Hotel in a Creative Way : TikTok is all about creativity and fun.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. Don’t worry! Search Engine Optimization.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. Try it free today.

Entertainment 118

Entertainment Real Estate User-Generated Analytics 118

Adobe Experience Cloud Blog

SEPTEMBER 9, 2016

Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 So how do you become a social media rockstar to engage and delight your different target audiences? Here are five ways to make your social media marketing rock: . The same concept applies in social media.

Social Media Marketing 107

Social Media Marketing Thought Leadership Marketers Marketing 107

Jeff Bullas

DECEMBER 2, 2022

These books include strategies for Facebook, Instagram, YouTube and TikTok that you could steal. Scott Galloway is a professor at New York University and writes with a sense of humor that is both insightful, entertaining and informative. It is addictive and compelling and needs to be considered in your social media marketing strategy.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 97

Social Media Marketing User-Generated Marketers Marketing 97

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 112

Social Media Marketing Marketers Marketing Non-Profit 112

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. In this article, you’ll learn how social media entertainment grew and ways you can approach it for your brand to increase your loyal customer base while staying relevant.

Entertainment 98

Entertainment Transform Social Media Marketing Communications 98

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel. Entertaining. Post Consistently.

Social Media Marketing 112

Social Media Marketing Marketers Marketing Real Estate 112

Lynton Web

FEBRUARY 21, 2024

It’s OK to throw in entertaining posts occasionally, as long as they aren’t too far outside of what you normally share. How to Use HubSpot for Social Media Marketing HubSpot makes posting to your social media channels easy. To find it, click on Marketing in your main navigation bar, and then click Social.

Social Media Marketing 102

Social Media Marketing Marketers Marketing Thought Leadership 102

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy? Set clear goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 105

CMO Gen Z Thought Leadership Entertainment 105

Buffer Marketing

JANUARY 20, 2025

“People tend to look for their closest friends in Stories, use Explore to discover new content and creators, and be entertained in reels,” Mosseri explains. People’s behavior tends to differ in different areas of the app. With that in mind: here’s how it works.

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Hootsuite

NOVEMBER 21, 2024

They also support your content marketing strategy and can become pillar pages that feed other forms of content across your marketing efforts. Some social media managers even make the text a bit confusing on purpose, so it necessitates more than one read—like this 4-second Instagram Reel from a bike shop.

Social Media Marketing 125

Social Media Marketing Communications Entertainment Analytics 125

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 89

Gen Z User-Generated Marketers Marketing 89

Buffer Marketing

SEPTEMBER 11, 2024

LinkedIn is also a powerful platform for employee advocacy , which has become an important part of our own marketing strategy.  They’re not there for entertainment — they’ve logged on to level up their careers. 

Entertainment 126

Entertainment Education Communications Branding 126

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   Before we get into this, an important caveat: posting your content at the ‘right’ time on social media is not the secret sauce for content success.

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. 6 steps to effective data storytelling 1.

PR 126

PR Communications Management Food 126

Sprout Social

FEBRUARY 28, 2025

The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 89

Gen Z Millennials Social Media Marketing User-Generated 89

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Vertical Response

JULY 7, 2024

Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. To succeed on TikTok, brands need to focus on creating entertaining and engaging content that hooks viewers within the first few seconds. Which Social Media Platforms Are Right for Your Brand?

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

DECEMBER 20, 2024

Sprout Influencer Marketing empowers you to go beyond surface-level metrics like follower count and dive deep into the data to understand the true impact of your influencer collaborations. Go beyond vanity metrics and prove the value of your influencer marketing strategy with detailed reports and actionable insights.

Branding 126

Branding Influencer Marketing User-Generated Key Performance Indicator 126

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Looking to get more out of your Facebook marketing? Study Your Facebook Demographics.

Marketing Strategy 112

Marketing Strategy Marketers Marketing Social Media Marketing 112

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. But don’t hop on video marketing just because everyone else is.

Video Marketing 70

Video Marketing Social Media Marketing Marketers Marketing 70

Hootsuite

MAY 1, 2025

Cause marketing Because sometimes social media marketing should be about more than just selling products. So take these successful influencer marketing campaign examples as inspiration, not a template. But through Synthias lens, it became entertaining, memorable, and genuinely fun to watch. The takeaway?

Influencer Marketing 95

Influencer Marketing Affiliate Marketing Marketers Marketing 95