Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. Immediately, the effectiveness of video marketing became obvious.

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Video Marketing Marketing Marketers Promotion 130

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Hubspot Marketing

MAY 28, 2025

Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Videos help products come alive so consumers have a better idea of what to expect before buying. Short-form videos.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. Your audience might prefer  Instagram Reels  for bite-sized entertaining posts and carousel posts for everything educational.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. Video 4: The Right Video Layout. Where you place elements of your video can make a huge impact on performance.

Video Marketing 96

Video Marketing Entertainment Education Advertising 96

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 124

Branding Millennials Video Marketing B2C 124

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! photo credit: Andrew* via photopin cc.

Video Marketing 77

Video Marketing Whitepaper User-Generated Entertainment 77

Adobe Experience Cloud Blog

DECEMBER 7, 2018

These smaller platforms also make it easy for brands to leverage the most effective weapon in their arsenal: video marketing. Video is everything in an online world stuffed to the brim with content. By targeting lesser-known social media sites with high-quality video marketing , brands can achieve incredible ROI.

Thought Leadership 133

Thought Leadership User-Generated Entertainment Education 133

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. YouTube Shorts isn’t the place for shortened versions of your long videos.

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Video content is not exempt.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. In the next year, consider a mix of content marketing that includes blogging.

Shoppers 145

Shoppers Energy eBook Entertainment 145

Hubspot Marketing

MAY 7, 2025

The Beginners Guide to Meta Marketing This multi-page ebook will show you how to use Meta, which includes Facebook and Instagram, to drive real business results for your organization. Pro tip: If youre new to social media advertising, this ebook is a beginner-friendly place to start. Provide value.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112

Marketing Insider Group

JUNE 16, 2020

It’s an opportunity to highlight the features of a product, to explain how something works in a quick, visual, easily-digestible chunk of marketing gold. Critically, video content marketing blurs the line between entertainment and outright advertising. In short, video is convenient, video is valuable, and video is fun.

Content Marketing 141

Content Marketing Entertainment Marketing Marketers 141

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Social Media Marketing 137

Social Media Marketing Entertainment Communications Marketing 137

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. Celebrate your customers: Video testimonials can be huge social proof points. But you can also go one step further and make your customers the star of your video marketing. Use video to tell their story. . With over 1.9

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. You do not need to have a movie studio budget for videos, but they do need to look professional.

Product 145

Product Branding Entertainment Promotion 145

Hubspot Marketing

MAY 14, 2019

Email Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Experiential Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Neil Patel

NOVEMBER 30, 2020

In this guide, we break down video search engines and how you can use them to increase your traffic. What Is Video Search? The first thing we need to think about is why people search for videos in the first place. What makes someone look for a specific video? Why are they searching for that video?

SEO 137

SEO User-Generated Place Entertainment 137

Hubspot Marketing

JULY 10, 2017

When you set out to create a video marketing strategy, one of the most crucial things to consider is what your target audience wants to watch -- current and prospective customers alike. Entertainment aside, what’s going to be helpful to them? If it didn’t, ask how or what the video did make her feel.

Gen Z 112

Gen Z Entertainment User-Generated Video Marketing 112

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. When it comes to long-form video, YouTube is one of the leading platforms.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Retail 105

Retail Shoppers Entertainment Advertising 105

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145

Hubspot Marketing

AUGUST 7, 2019

Example of Blog Content Marketing. Whether about hotel recommendations, unique places to visit, or various activities you can do around the globe, their blog has all of the details. According to a recent HubSpot research, over 50% of consumers say they want to see videos from the brands they interact with.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Calvyn Lee Blog

JANUARY 28, 2023

Then in April, TikTok built on the experiential appeal of marketing on the platform by introducing interactive add-ons for in-feed ads designed to drive engagement. Late 2022 updates like Showtimes on TikTok, its movie theater ad experience, point to even more outreach to art and entertainment advertisers.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

SocialPilot

APRIL 23, 2025

Scheduled YouTube Video With all those elements in place, you’re good to go. You will see a notification that lets you know whether you planned the video successfully. Schedule Video With YouTube Premiere You may want to go further and use “ YouTube Premiere ” to schedule your videos.

User-Generated 97

User-Generated Management Law Entertainment 97

Rock Content

OCTOBER 8, 2020

Recently, this type of media has been even more important, whether in learning or entertainment. Companies that have known how to place video content in their strategies have achieved great results. However, there is still time to explore opportunities in video marketing. Read on and check it out!

Video Marketing 49

Video Marketing Marketing Strategy User-Generated eBook 49

Hubspot Marketing

FEBRUARY 6, 2024

She continues, "And what makes that so great is that’s exactly what our channel is trying to accomplish: content that is entertaining and informative but delivered in an easily digestible way. Like the previous videos, this video also comes off as authentic while sharing interesting and educational content.

Gen Z 129

Gen Z Entertainment Education Social Media Marketing 129

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. Your Content Marketing Success Depends on It. in creating great customer experiences.”.

Fashion 111

Fashion Education Entertainment Content Marketing 111

Hootsuite

JUNE 1, 2022

Even better, you can do all of this in the same place you schedule all your social media content— Hootsuite. This is likely because people are more inclined to watch Reels when they see them in their feed—and if they’re entertained, they’re more likely to engage. Can you schedule Reels on Creator Studio? Improve team collaboration.

Entertainment 135

Entertainment Social Media Marketing Video Marketing Management 135

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

Hootsuite

FEBRUARY 15, 2024

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? 17 top social media video tips These 17 social media video marketing tips and production tricks are bite-sized wins you can implement today. How do you make an impactful video? Impactful videos have a few things in common.

User-Generated 138

User-Generated SEO Social Media Marketing Analytics 138

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. Every day, people watch over a billion hours of video. While viewers have an unlimited supply of videos to watch, it’s a different story for marketers. Quality will get people to watch your videos and check out other videos on your channel. Build a community.

Food 105

Food Entertainment User-Generated SEO 105

Hubspot Marketing

MARCH 5, 2021

People can be entertained and informed by bite-sized content in the spare minutes of the day. -- That’s why we’re excited to announce that we are building YouTube Shorts.". Before the Shorts beta test, YouTube had already been testing a section of its site where shorter videos were placed. What YouTube Shorts Could Look Like.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

In 2015, video went from a consumer marketing rock star to a mainstream medium for B2B marketers, proving itself as an indispensable weapon in the battle for attention spans and audience engagement. In fact, 96% of B2B marketers now use video in some way, according to a recent study by the Web Video Marketing Council.

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Hubspot Marketing

SEPTEMBER 10, 2018

After the second portrait is finished, the artist places the two drawings next to each other. You don’t need huge sums of money to produce successful photo or video content that can be consumed by the greater population. For more great examples of viral video marketing campaigns, check out this blog. Conclusion.

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