Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. Immediately, the effectiveness of video marketing became obvious.

Video Marketing 130

Video Marketing Marketing Marketers Promotion 130

Hubspot Marketing

MAY 28, 2025

Video in ecommerce isnt optional anymore its the bare minimum. I dont want to read novel-length product descriptions. A good video does what ten blocks of text cant. It shows off your product and convinces people to buy fast. Table of Contents What is ecommerce video marketing? Short-form videos.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Hubspot Marketing

FEBRUARY 12, 2019

This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every Video Marketer Should Know in 2019.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. So … video is cheaper and easier than ever. Brand Videos.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Best Channels for Long-Form Video. Instagram Video. But in 2022, things have changed.

Video Marketing 133

Video Marketing Branding User-Generated Millennials 133

Adobe Experience Cloud Blog

MAY 14, 2015

GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. Marketers should take a page out of the GoPro playbook and consider incorporating consumers directly into product promotion.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. Know the most critical component of video marketing.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. .

Product 145

Product Branding Entertainment Promotion 145

Buffer Marketing

NOVEMBER 14, 2024

It  explains  the ingredients used, how their products help specific issues, and mentions the studies that back up their claims. But when you’re sharing an aesthetic product image, shorter is sweeter. Add a few words about your image or video, and these tools will recommend the top hashtags that go well with it.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. What do increasing video content expectations mean for you as a marketer?

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. Brands use video for new sales.

Branding 145

Branding Entertainment Education Video Marketing 145

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO. What is Local SEO?

Video Marketing 77

Video Marketing SEO Direct Mail Marketing 77

OnPassive Marketing

JUNE 25, 2022

Video marketing is a popular marketing tactic that offers the potential for businesses to get exposed to more online viewers. This blog will teach you the top video marketing tips that can help your small business get ahead. What Are The Top Video Marketing Tips For Small Businesses?

Video Marketing 69

Video Marketing Entertainment Marketing Marketers 69

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Hubspot Marketing

FEBRUARY 15, 2023

You can learn much from the top Super Bowl ads, even for a small brand, if you're a video marketer. consumers to vote on their favorite big-game ads within four major product categories this year. The ad takes inspiration from a popular internet meme from numerous photos of Affleck walking around with Dunkin' products.

Automobile 119

Automobile Food Entertainment Video Marketing 119

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Video content is not exempt.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 124

Branding Millennials Video Marketing B2C 124

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! photo credit: Andrew* via photopin cc.

Video Marketing 77

Video Marketing Whitepaper User-Generated Entertainment 77

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. .

Social Media Marketing 137

Social Media Marketing Entertainment Communications Marketing 137

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. Product launches. Product updates or coming soon. So, get creating!

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Adobe Experience Cloud Blog

DECEMBER 7, 2018

These smaller platforms also make it easy for brands to leverage the most effective weapon in their arsenal: video marketing. Video is everything in an online world stuffed to the brim with content. By targeting lesser-known social media sites with high-quality video marketing , brands can achieve incredible ROI.

Thought Leadership 133

Thought Leadership User-Generated Entertainment Education 133

Hubspot Marketing

MARCH 25, 2021

Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. And, if you're a marketing manager on a tight budget, you might only be interested in tactics that directly benefit your bottom line. Why Blogs Lead to Purchases.

Shoppers 145

Shoppers Energy eBook Entertainment 145

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. So, how should you use video in your marketing? There are several frameworks you can use, including: Show what you do: Create detailed videos about your products or services. Use video to tell their story. . With over 1.9

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Martech

JUNE 7, 2023

As 5G availability spreads and AI gains a foothold, video will continue to become an absolute necessity for all marketing. Unstoppable video marketing strategies If you’re ready to embrace video for your marketing fully, here are three proven strategies to stand out, build a brand and capture an audience.

Video Marketing 124

Video Marketing Marketing Marketers Entertainment 124

Hubspot Marketing

MAY 7, 2025

The Complete Guide to YouTube for Business YouTube is getting the most investment from marketers in 2025. If you want to keep up with the current state of social video marketing, YouTube is essential. Audiences watch TV to be entertained, get informed, or unwind, not to view commercials. Provide value.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112

Marketing Insider Group

JUNE 16, 2020

It’s an opportunity to highlight the features of a product, to explain how something works in a quick, visual, easily-digestible chunk of marketing gold. Critically, video content marketing blurs the line between entertainment and outright advertising. Video content marketing is strategic.

Content Marketing 141

Content Marketing Entertainment Marketing Marketers 141

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145

Hubspot Marketing

JANUARY 5, 2021

Recent data shows that video content is one of the most influential forms of marketing out there. A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Neil Patel

FEBRUARY 3, 2023

YouTube has introduced Shorts to keep up with TikTok and Instagram’s emerging updates with the growing popularity of short-form video. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. That should show you firsthand how important video is. Whether you use ChatGPT , Copy.ai

User-Generated 144

User-Generated SEO Transform Entertainment 144

Girl Power Marketing

FEBRUARY 1, 2023

In addition, quick, snackable content bites that are entertaining, informative, and shareable can nicely round out a content strategy. Create brief and entertaining content—make them laugh, make them think, and then make them want to share with others. Don’t just demonstrate how your product works. The result?

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

AUGUST 7, 2019

That’s why content marketing has become a popular way for businesses to reach and engage their target audience. In addition to expanding your reach, content marketing helps your business: Educate your leads and prospects about the products and services you offer. Blog Content Marketing. Example of Blog Content Marketing.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145