Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. There is a lot that goes into an event.

Event Marketing

Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. An interactive webinar/live event platform.

Logistics

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). Understanding event performance requires more than just top-of-funnel metrics.

Logistics

Adobe Experience Cloud Blog

MAY 8, 2013

It stands out from all the text promotion companies typically do, helps tell a story, and gives event attendees all the information they need in a short amount of time. Visual content for events can be a valuable tactic before, during, and afterwards, becoming a cornerstone of your event marketing strategy.

Promotion

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event Marketing. Video Marketing. Social Media Marketing.

PR

AWeber

NOVEMBER 21, 2023

Event email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help. Over 75% of the event marketers polled said email marketing was their preference. It was email.

Email Marketing

Marketing Insider Group

MARCH 6, 2020

Marketing events are one of the best ways to connect with your prospects and close deals. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. If the event will be rescheduled or if it may be held virtually.

Logistics

Martech

JANUARY 9, 2024

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees.

Logistics

Marketing Insider Group

JULY 15, 2020

One of the main benefits of hosting virtual or hybrid events is a significant reduction in cost and event logistics. For a virtual event, your overhead cost could be reduced to about 25%. This increases event ROI and gives you higher profitability on your event. Significant Reduction In Cost.

Logistics

Adobe Experience Cloud Blog

APRIL 24, 2012

These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012. While this may seem like semantics, I believe the event coordinators really considered this through all of their planning, looking at the entire event from the attendees’ perspective instead of just doing the event norm.

Logistics

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. For content marketing for events to be effective, it’s important to plan properly.

Logistics

Hubspot Marketing

JUNE 6, 2023

This is where experiential marketing comes in. While a surprising number of people haven't heard of the concept, it's kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy. What do experiential marketers do?

User-Generated

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

CRM

Marketing Insider Group

OCTOBER 27, 2020

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most.

Logistics

Adobe Experience Cloud Blog

JUNE 12, 2015

Author: Stacey Thornberry As a field marketing manager, I’ve been to my fair share of tradeshows. In fact, I’ve planned, packed for, and pretty much done all the logistics leading up to some events. The Definitive Guide to Marketing Automation ). So, you could say that “tradeshow” is my middle name! Giveaways (aka SWAG).

Thought Leadership

Martech

DECEMBER 21, 2023

Here are four key steps in planning for your digital event. Defining a strategy The digital event strategy should include goals and objectives for both your business and the audience. If your business doesn’t have specific roles for event management and support, make sure you recruit these team members from around the organization.

Logistics

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). Understanding event performance requires more than just top-of-funnel metrics.

Logistics

Set Up

DECEMBER 6, 2022

This blog was written by Madeline Evans , the Marketing Manager at Set up , with input from the AVP of Experiential Marketing, Mark Schomaker , from Ansira. Experiential marketing answers the question: What if fans could participate in the magic of their favorite worlds and brands?

Logistics

Hootsuite

MARCH 26, 2020

For example, some of Hootsuite’s webinars include Best Practices for Using Search and Social Advertising Together and How to Build an Audience Driven Social Marketing Plan. Built-in templates are available for different use-cases to minimize event-planning hassles. Tips for hosting virtual events. Behind-the-scenes tours.

Promotion

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Please keep my bias and your own limitations in mind as you read the following marketing channels.

Branding

Hubspot Marketing

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

PR

Martech

JUNE 8, 2023

Its value has also generated an ongoing debate among email marketers. Is the holiday or event email a worthy effort that shows customers your brand cares about their well-being? That is, remind them about a holiday or event they’d just as soon avoid. Or does it end up doing what you tried not to do?

Gen Z

Duct Tape Marketing

JULY 20, 2023

Building An Event Strategy That Connects With Your Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Isaac Watson In this episode of the Duct Tape Marketing Podcast , I interview Isaac Watson. He is an event strategist and entrepreneur who founded Kickass Conferences in 2016.

Food

On24- CMO Confessions

SEPTEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. In today’s episode, Jon and Cheri Keith, Head of Strategy and Research at ON24, discuss Jon’s firm, technology and training in marketing. Technology in Marketing. On-the-Job Marketing Training.

CMO

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Travel ad spend set to grow at six times of overall ad market by 2023.

Advertising

Marketing Insider Group

JULY 9, 2024

As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective event marketing can be the difference between a memorable brand experience and a missed opportunity.

Event Marketing

Hubspot Marketing

SEPTEMBER 30, 2024

This is where event organizers play a crucial role — not just in coordinating logistics or securing speakers, but in creating environments that encourage meaningful connections among attendees. Here are three ways marketers can nurture connections at their events to create connections and form lasting relationships.

Transform