Adobe Experience Cloud Blog

JUNE 25, 2020

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. They take less time to plan and promote.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Martech

DECEMBER 21, 2023

The team has been in overdrive for the past two months, with workstreams gearing up for branding, sponsorships, sales and partner incentives, session selection, keynote planning. The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. Exactly none. Product-specific information?

Transform 131

Transform Event Marketing Marketers Marketing 131

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Step 2: Determine Your 2021 Marketing Goals. Traditional Marketing Channels.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Adobe Experience Cloud Blog

JUNE 26, 2015

Are you planning events and want to make sure you have enough marketable contacts in a city? For the less data-eager crowd, here are some other examples of intern-worthy projects: Event Evaluations: As an event marketer, you tend to get flooded with potentially interesting event sponsorship opportunities.

Telemarketing 131

Telemarketing Thought Leadership Event Marketing Food 131

Marketing Insider Group

MAY 17, 2021

Using the KPIs above as an example, we can consider the following strategies to achieve them: Event Promotion Strategy. Event Content Engagement Strategy. Event Networking Strategy. Event Sponsorship and Revenue Strategy. Event Follow-up Strategy. Event Promotion Strategy.

Key Performance Indicator 130

Key Performance Indicator Direct Mail Promotion Analytics 130

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Patrick’s Day and Thanksgiving aren’t the only times of year that marketers can do this, there are tons of fun holidays you can utilize to keep your campaigns and promotions fresh and interesting.

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Thought Leadership Event Marketing Branding Marketing Plan 91

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

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Whitepaper Key Performance Indicator eBook Direct Mail 129

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Media Planning. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing.

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CRM Event Marketing Marketers Marketing 103

Hootsuite

MARCH 26, 2020

For example, some of Hootsuite’s webinars include Best Practices for Using Search and Social Advertising Together and How to Build an Audience Driven Social Marketing Plan. Will the event be live, on-demand, or both? When is the best time for the event? Will you require event registration? Promote the event.

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Promotion Logistics Analytics Place 145

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. Lastly, add any other instructions to fine-tune the outcome.

Transform 105

Transform User-Generated Marketers Marketing 105

Marketing Insider Group

MARCH 23, 2020

While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. We have clients who are founders from growing startups who don’t even have a single marketing employee.

Thought Leadership 145

Thought Leadership Customer SEO Digital Marketing 145

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics. Moreover, event marketing adds an element of excitement to the marketing mix.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Marketing Insider Group

OCTOBER 22, 2019

Live Events Are More Effective Than Any Other Marketing Channel. So why exactly should you start using events in your content marketing? The reason why events are so effective is that they give you the opportunity to engage with your audience or customers on a one-to-one basis. The simple answer is that they work.

Content Marketing 75

Content Marketing Marketers Marketing Food 75

Rock Content

JULY 11, 2016

Create or curate content throughout the timeline of the event. According to CMI , teams with documented content marketing plans are far more likely to consider themselves effective at marketing. An established plan streamlines workflows and allows teams to more effectively collaborate on creating new content experiences.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Exposure Ninja

AUGUST 11, 2023

Everyone has a different idea of marketing. Whether you think it’s billboards at bus stops, an internet celebrity promoting a product, or an advert you saw on TV, you know the point of marketing — to sell a product or service to the masses. What is Marketing?

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Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Welcome Software

MAY 3, 2022

In this blog, we'll delve into the essentials of crafting an effective marketing campaign plan template and how best to utilize it for maximum impact. First things first: What’s a marketing campaign? Your campaign plan should be a catalyst for action, not an obstacle that feels tedious to navigate.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketers Marketing 40

DIY Marketers

APRIL 23, 2023

Having said this, it doesn’t have to be fancy or some marketing plan, it just has to be crystal clear in your head. Event Marketing – Hosting an event requires significant time and resources, and a marketing campaign can help spread the word and encourage attendance.

CRM 60

CRM Marketers Marketing User-Generated 60

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketers 137

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Here is another challenge about marketing, it takes time to plan, create, promote, and measure.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketers 70

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketers 52

Lusha

APRIL 18, 2021

If you want to use this account-based marketing tactic, here are a few ways to win over stakeholders: Find an in-person event and purchase tickets, flight plans, hotels, and other amenities for your chosen decision makers to attend. Host hybrid events for key people that may not have the option to travel and need flexibility.

Whitepaper 52

Whitepaper CRM Marketers Marketing 52

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. Who’s Increasing Their Content Marketing Budget?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Econsultancy

DECEMBER 13, 2021

Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. UK ad market expected to be the second highest for growth in 2021. of organisations reported cuts to their events marketing budgets in Q2, with just 3.6%

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Advertisers Advertising Retail Shoppers 52