Bannerflow

JULY 30, 2020

How much data can you collect and how can you best use that data to serve personalised, data-driven marketing? How different forms of personalisation can drive revenue. Examples of great creative-data-driven marketing. A good example, of a brand that balances creativity and data in its advertising is payment company Klarna.

Shoppers 98

Shoppers Non-Profit Marketing Marketers 98

Econsultancy

JANUARY 7, 2022

trillion USD this year  – and the global pandemic spurring changes in customer expectations at an unprecedented pace. In addition to the always-important factors of price and quality, these new customers are looking for brands who understand them as an individual and will tailor an experience just for them.

eCommerce 52

eCommerce Shoppers Customer Journey Shipping 52

Exposure Ninja

JULY 6, 2023

You should think of your potential customers as more than just age, gender and location. How to Define Your Target Audience — Step-by-Step Review your product or service Start by looking at the benefits and features of your product or service and how buying from your business might appeal to potential customers.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Bannerflow

JULY 5, 2022

Content lies at the heart of all your marketing efforts, and it is the most effective way of connecting directly with your customer. Quality, evergreen content helps position your brand as an expert within your field and adds value to your customer’s experience beyond your products or services. Influencer Marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Econsultancy

FEBRUARY 9, 2022

In its wake, the newly-unified Currys decided to take another look at the way it approaches personalisation across the business, and improve its approach to personalised communications. “We were doing really good personalisation on a channel-by-channel level,” explains Saul Lopes, Head of CRM at Currys plc.

Copywriting 60

Copywriting Communications CRM Product Life Cycle 60

Econsultancy

MAY 23, 2022

Businesses are overlooking the value of incorporating behavioural economics when designing the customer experience (CX) of their brand websites. They will help you best empathise with your customers and identify which emotions you could be using in your site design and content strategies. Understanding the customer journey.

Retail 105

Retail Whitepaper Finance Customer loyalty 105

Econsultancy

FEBRUARY 11, 2022

Walmart’s most recent concept, called ‘Time Well Spent’, is centred around ‘amplifying the physical, human and digital design elements’ in stores, which it says aims to inspire customers and elevate the overall experience, and ultimately, make them want to spend more time in physical locations.  

Branding 87

Branding Retail eCommerce Shoppers 87

Exposure Ninja

OCTOBER 17, 2023

Some terms are more useful than others, and knowing what a marketing funnel is is essential to understanding how your customers think. From first hearing about your business to purchasing a product or a service from your site — a marketing funnel outlines your customer’s journey with you. How Does The Marketing Funnel Work?

B2C 52

B2C Marketing Marketers Affiliate Marketing 52

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. More customers mean more support tickets, more product demand, and more hands on deck. Really, it’s about turning that traffic into loyal customers.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. More customers mean more support tickets, more product demand, and more hands on deck. Really, it’s about turning that traffic into loyal customers.

Transform 52

Transform SEO COS Digital Marketing 52

Bannerflow

FEBRUARY 16, 2021

For Spanish telecom operator, Grupo MásMóvil , having display advertising that stands out from the crowd is essential when acquiring new customers. How does display advertising help your business to acquire new customers? For example, there is now huge competition in Spain – with all operators fighting to retain and acquire customers.

Product 87

Product Customer Transform Advertising 87

Bannerflow

FEBRUARY 10, 2022

Next steps in your digital transformation journey. 38% also said they are actively increasing their engagement with online influencers, while 36% are recognising the power of data and advancing their data-driven analytics to deliver more personalised content. In this article, we will be looking more closely at: The new digital age.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Bannerflow

FEBRUARY 10, 2022

Next steps in your digital transformation journey. 38% also said they are actively increasing their engagement with online influencers, while 36% are recognising the power of data and advancing their data-driven analytics to deliver more personalised content. In this article, we will be looking more closely at: The new digital age.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Bannerflow

APRIL 6, 2023

The pace of technological change is quickening, and customer expectations are constantly evolving. According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business. Big data allows them to capture trends and predict future behaviours to create a more personalised experience.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Econsultancy

DECEMBER 13, 2021

One solution for all of this is to build and develop first-party data to create more relevant and meaningful relationships with customers. Identifying LTV (and maintaining long-term ownership of customers). The immediate benefit of first-party data is that it is privacy-safe, as customers have already opted in to providing it.

Customer 52

Customer Retail CRM Marketing Mix 52

Sprout Social

JULY 22, 2021

From active brand conversations to personalised shopping experiences, Gen Z shoppers know what they want. Consequently, they gravitate towards brands who use their data responsibly to create convenient and immersive customer experiences. For example, TikTok is Gen Z’s stomping ground, yet just 32% of businesses use it.

Gen Z 140

Gen Z Millennials User-Generated Entertainment 140

Bannerflow

JUNE 7, 2019

Scaling up personalised content with Casumo. Bannerflow sat down with Casumo’s Lara Formosa, Mustafa Ozgergef, and Sara Rosa to find out more about their journey. Lara Formosa, Digital Creative Specialist: We strive towards personalisation in our ads. Mustafa Ozgergef, Programmatic Specialist: Compliance.

Advertising 75

Advertising Advertisers Customer Journey Copywriting 75

Exposure Ninja

FEBRUARY 2, 2024

For example, a Hubspot blog about writing a business proposal could include a CTA for their customer management software. But only if it’s done with the customer’s journey in mind. For example, content made for people at the top of the funnel needs a top-of-funnel CTA.

User-Generated 52

User-Generated eBook Digital Marketing Price 52

Exposure Ninja

NOVEMBER 27, 2023

You need to know who you want to reach with your content, the type of searches they’re making just before they become leads, and the searches they make at the start of their journey. Multi-channel Marketing Multi-channel marketing is using multiple channels or platforms to distribute marketing content and reach customers.

Content Marketing 52

Content Marketing Law eBook Marketing 52

Exposure Ninja

NOVEMBER 3, 2023

Strategy 1: Problem-Solving Content Problem-solving content is key for lead generation because it addresses the pain points and challenges potential customers face. This helps businesses build a database of leads that they can nurture and convert into customers over time. Is your digital marketing underperforming ?

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Bannerflow

MARCH 6, 2019

Personalising large display campaigns. For example, typefaces sometimes didn’t work because they were too large in file-size. Staying fresh and personalised, plus updating in real-time is easy for travel brands with a premium CMP. For example, you could integrate your data management platform (DMP) into your dynamic creatives.

Advertising 70

Advertising Advertisers Price Customer Journey 70

Bannerflow

MAY 23, 2023

With a focus on Technology and People, Kaizen continually strives to provide the best and most trusted online gaming experience to their customers worldwide. Obsessed with its customers, Kaizen uses technology and data to constantly push the boundaries of online gaming entertainment.

Transform 52

Transform User-Generated Advertising Advertisers 52

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. For example, Gymshark stock clothing collections that include items for men and women, so they include multiple models in their website imagery.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Exposure Ninja

FEBRUARY 9, 2024

Yes, it’s important to optimise your homepage for your main keyword, but it’s also important that it’s optimised for user experience and the buyer journey. Analyse User Behaviour Understanding how your target customers behave is the foundation for all your website optimisation.

User-Generated 59

User-Generated PR SEO Transform 59

Exposure Ninja

AUGUST 18, 2022

Examples of automated email marketing campaigns. Email automation is when an email or email sequence is sent to a customer who completed an action on your website. Email marketing suits all customers. Email marketing suits all customers. Personalisation. Email automation strategy. Email marketing automation tools.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

Bannerflow

APRIL 15, 2021

Examples and ideas for creative marketing. Customer Experience. As can considering the experiences of your customer. It’s also welcomed to receive a nudge in the right direction when it comes to thinking up examples and getting inspiration. Customer experience. Customer experience. Advertising and promotion.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Welcome Software

NOVEMBER 18, 2022

Last month, I discussed the benefits of taking a headless approach to content management for businesses that operate in unpredictable markets where customer channel preference frequently changes, and for those struggling to attract and retain talent due to outdated and legacy technologies.

Customer Acquisition 40

Customer Acquisition CRM Customer Journey Price 40

Welcome Software

NOVEMBER 18, 2022

Last month, I discussed the benefits of taking a headless approach to content management for businesses that operate in unpredictable markets where customer channel preference frequently changes, and for those struggling to attract and retain talent due to outdated and legacy technologies.

Customer Acquisition 40

Customer Acquisition CRM Customer Journey Price 40

Bannerflow

OCTOBER 10, 2019

Step 4: Get into the mindset of these consumers by working off previous insights from your customer data platform (CDP). touchpoints on their consumer journey before making a final decision. Therefore, make sure your messaging and creative is tailored as they progress through the buyer journey. This is where the CMP comes in.

Advertising 45

Advertising Advertisers CRM Management 45

Econsultancy

DECEMBER 13, 2021

Here’s the list for 2021, touching on themes such as data privacy, TikTok, customer experience in the round, and digital transformation in FMCG and B2B. Click through from the headlines if you want to read more. A handful are subscriber-only. Thanks for reading!

Transform 52

Transform Manufacturing eCommerce Fashion 52

Bannerflow

AUGUST 27, 2019

DC Thomson Media and Nova are great examples of brands who have leveraged rich media to create engaging and effective display advertising. Georg Jensen is a great example of an e-commerce brand using video to great effect in their display ads. For example, the weather! Use high-quality in-banner video.

Advertising 40

Advertising Advertisers CMO User-Generated 40

Bannerflow

NOVEMBER 22, 2018

For example, recent figures show that 70.3% Creating fallback images is an automatic feature in some creative management platforms (CMPs) , for example, Bannerflow. Personalised advertising. Marketers and advertisers are able to customise all parts of their buyer’s journey, making offers personalised. for desktop.

Advertising 64

Advertising Advertisers Marketing Mix Digital Marketing 64

Exposure Ninja

AUGUST 8, 2023

This article is full of examples from various service-based businesses, from law firms to healthcare providers. We’ve split this guide into two sections, as potential customers are either: 1. How you can market to these customers depends on the stage of the funnel, so let’s start with the top of the funnel.

Law 98

Law Price Finance Marketing 98

Bannerflow

MARCH 19, 2019

With less customer loyalty, numerous touchpoints across channels, and increasing competition; it’s no longer enough to offer exciting destinations at reasonable prices. This means many brands avoid using dynamic ads and end up using non-personalised, generic ads instead. Ultimately, ads that are less effective!

Branding 40

Branding Price Advertising Advertisers 40

Bannerflow

SEPTEMBER 14, 2018

For example, media buying and targeted advertising. They enable digital marketers to become data-driven, creating customer profiles which can be used for the targeting of potential viewers. According to research carried out by AppNexus, up to 97% of programmatic campaigns still don’t use personalised creatives.

Advertising 63

Advertising Advertisers CRM Management 63

Bannerflow

OCTOBER 12, 2018

It provided advertisers (for a fee) the ability to serve, deliver, and better predict users’ digital journeys. It essentially enabled advertisers to personalise banner ads and produce what we now call dynamic creative. For example, AdWords appears to suggest just search ads. Custom reporting and in-depth analysis.

Transform 75

Transform Advertising Advertisers Marketing 75

Exposure Ninja

OCTOBER 2, 2023

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Traditional Marketing Examples Traditional marketing is any marketing that takes place offline — like print, broadcast and events marketing.

PR 52

PR Marketing Marketers Promotion 52