Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. The fashion brand is well-known for including Gen Z, TikTok-famous comedians and influencers in its content. Sound familiar?

Gen Z

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. One of my successful brand partnerships was with Fidelity , he said.

Gen Z

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. One of Facebook’s standout features is its robust advertising capabilities.

Gen Z

Spiralytics

DECEMBER 18, 2024

What’s more, TikTok also has a self-serve ad platform to set up and manage campaigns. Finally, click Go to Ads Manager. shopee_ph Super ang saya dahil BINIda ng BINI ang best deals ngayong Shopee99SuperShoppingDay Experience the cherry on top of shopping with Millions of Fashion Deals on ShopeeStyles! million Filipinos.

Shipping

Buffer Marketing

DECEMBER 4, 2024

Are they mostly teenagers interested in fashion? Are they millennials who love travel? We are Conscious Clothing, and this is Slow Fashion. Improve your TikTok growth with Buffer As you implement these strategies, remember that what gets measured gets managed. Start by diving into your TikTok analytics. We are artists.

User-Generated

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. Per ANZ managing director, Melinda Petrunoff , Pinterest is helping retailers reach young audiences. A curated mix of stylish fashion, home, food and beauty items, its Pinterest feed attracts an average of two million monthly views. Gen X: six hours and five minutes. million in 2028.

Gen Z

SocialPilot

JUNE 19, 2025

75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts. It’s already driving massive results in beauty, fashion, and electronics. Meme Content Meme content taps into humor, relatability, and internet culture to create instant connections with your audience.

Thought Leadership

SocialPilot

JUNE 26, 2025

With tools like SocialPilot, you can streamline your content workflow for easier management. It has a dominant hold on Gen Z and millennial audiences globally. It’s especially strong for eCommerce, lifestyle brands, creators, bloggers, travel businesses, and service providers in niches like health, food, decor, and fashion.

Gen Z

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels.

PR

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Best for : DIY, fashion, and lifestyle brands. Without clear management, meme marketing can feel like shooting in the dark. Aidan Brannigan 3. Why Is It Important?

Gen Z

Neil Patel

JULY 22, 2025

Empower social managers with decision-making autonomy. Duolingo’s TikTok presence leans fully into weirdness, but it’s consistent with their edgy, millennial-savvy voice. It’s painfully obvious when a B2B SaaS brand shoehorns itself into a Gen Z meme format meant for fashion or pop culture. But you can’t force it.

Branding

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials

Spiralytics

DECEMBER 5, 2022

People streamed their favorite old shows and music and resurfaced old games and fashion inspirations from previous decades. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z. Millennials spend around $2.5 Nostalgia is not limited to those who are older.

Gen Z

Hootsuite

DECEMBER 10, 2019

That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). That’s huge, since 62% of Gen Zers and millennials say they’d like to be able to search by image. billion home and fashion objects. Save time managing your Pinterest presence using Hootsuite.

Millennials

Hubspot Marketing

MARCH 7, 2017

Think about it: If a clothing brand partnered with a celebrity with millions of followers on Instagram, the celebrity could reach their huge pool, but a large portion of them might not be interested in fashion. It relies primarily on social media marketing to get discovered, especially by millennials.

Influencer Marketing

Hubspot Marketing

JULY 23, 2019

Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. Here's a video that someone posted in response to the challenge: At the moment, fashion, publishing, and entertainment companies are starting to play with TikTok. For 2019, what I’m keeping my eye on is some of the forgotten channels.

Gen Z

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months. But whose job is it to respond?

Social Media Marketing

Marketing Insider Group

OCTOBER 25, 2021

As the management experts at Bain and Company point out, a mere 5 percent boost in customer retention increases profit by 25 percent. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Source: [link]. Source: [link].

Market Trends

Hootsuite

FEBRUARY 4, 2020

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Some seniors are even using the platform to showcase their fashion sense. Instagram age demographics. Here’s a look at the age-demographic breakdown among U.S.

Social Media Marketing

Content Marketing Institute

JUNE 18, 2018

Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Adding #video to your commercial website isn’t a fashion accessory, it’s a must-have. Video converts more users. EyeviewDigital Click To Tweet.

Fashion

Hootsuite

APRIL 26, 2023

So the company started releasing its products in Millennial-cool colors, targeting this new, surprising market of consumers. Keeping all your social media monitoring and management in one place makes it easy to spot cross-platform trends. Fashion Brand Company is the master of this.

Market Research

Sprout Social

JULY 27, 2021

Jo Booth is the Owner and Managing Director of Social Media Makes Sense , the only UK agency specialising solely in TV and film. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Official fashion partner, I Saw It First maximised this behaviour.

Gen Z

Hootsuite

JULY 8, 2020

You can start with broad categories like millennials or single dads. The social marketing manager? If you’re not already, now would be a great time to incorporate UTM codes into social posts, either manually or using a social media management platform like Hootsuite. visiting “fashionable and cool” destinations.

Fashion

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. Case study: Chupa Chups.

Gen Z

Hubspot Marketing

MARCH 8, 2024

Data Reportal , 2023) Most marketers say they have an employee responsible for managing social commerce. Data Reportal , 2023) Most marketers say they have an employee responsible for managing social commerce. Forbes , 2023) Gen Z, Millennials, and Gen X prefer finding products on social media over any other channel.

eCommerce

Content Marketing Institute

JANUARY 9, 2018

Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience. Producer/director Fraser Morton at Click2View explains, “It was my job to find millennial talent who embodied the solo traveler.

Fashion

Hootsuite

JANUARY 7, 2020

For instance: Nature, Travel, Fashion, Food, Home, Beauty, Science & Tech, etc.That said, the algorithm is better at populating some topics than others. Millennials did! The post How to Get on The Instagram Explore Page in 2020 appeared first on Hootsuite Social Media Management. We sure are.). View this post on Instagram.

Millennials

Sprout Social

AUGUST 11, 2022

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age.

Gen Z

Martech

AUGUST 11, 2021

They went with Popwallet, a mobile wallet marketing platform that provides a range of customer experience management tools integrated through Apple Wallet and Google Pay. That number was closer to 50% for millennial and Gen Z consumers. Read next: How Weber put their customers in the spotlight. Informing future strategy.

Gen Z

Hootsuite

DECEMBER 2, 2019

Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook. More than half of millenials and Gen Z internet users said their most recent fashion buys were based on images they saw on social media.

Food

Neil Patel

OCTOBER 8, 2020

I’ve worked on plenty of marketing campaigns, and I can tell you that it’s easier to hit your goals when you can streamline your tasks and manage deadlines. Social Media Manager: responds to social media messages, schedules posts, and plans social media marketing campaigns. Step 1: Understand Your Customers.

Transform

Hubspot Marketing

NOVEMBER 13, 2023

Our marketing news content really compliments the educational, evergreen content in HubSpot’s repertoire," Principal Marketing Manager and The Lead editor Lestraundra Alfred, explains. GIFs Maybe it‘s the millennial in me, but I still adore GIFs and use them despite Gen-Z’s overall disinterest in them.

Market Trends

Hubspot Marketing

MARCH 15, 2023

This will help make your list more manageable. When we published " 34 Millennial Stats That Marketers Need to Know ," we broke up the statistics into five sections: "General Stats and Market Opportunities." Make sure your list item headers are written in a parallel fashion (i.e., Social Media & Digital Habits."

Millennials

Rock Content

OCTOBER 21, 2015

For content managers, the report served as a reminder that new media strategies can be instructive both in terms of content creation and delivery. ” In this post, we’ll briefly examine the lessons content managers can learn from three new media organizations—Business Insider, Vice and Vox.

Millennials

Hootsuite

JANUARY 13, 2022

Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation. For smaller brands or those just starting out, UGC is cheaper and easier to manage than investing in larger-scale brand awareness campaigns.

User-Generated

Hootsuite

JUNE 15, 2023

Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials. So where are the best candidates? Source: Statista 5.

Social Media Marketing