The future is niche: a brand guide to popular niche communities
Sprout Social
APRIL 21, 2025
Dr. Martens partnered with singer Cariss Auburn on the #TeamUpOnTheTrack campaign to source user-generated content featuring fans in the brands iconic boots. It lets users get advice from each other and join even more specific groups within the niche makeup space. The UGC was used as new visuals for Auburns song Daydream.
Let's personalize your content