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The Benefits of Outsourcing Blog Writing to Agencies

Marketing Insider Group

Whether you need thought leadership pieces, how-to guides, or promotional blogs, theyve got you covered. For instance, a fashion retailer might rely on an agency to incorporate trending topics like sustainable materials or influencer culture into their blog strategy. Image source 1.

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SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. With its characteristic cheerfulness, ChatGPT will tell you that the digital media landscape is “rapidly evolving.”

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4 TikTok Alternatives to Consider

Buffer Marketing

💡 Schedule your Instagram Reels directly in Buffer → LinkedIn Best if you’re focused on thought leadership A less-discussed outlier in the TikTok alternatives conversation is LinkedIn, but don’t count it out. RedNote is built around lifestyle content, such as beauty, fashion, travel, and food.

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How B2B and B2C brands adopt genAI — same tech, different strategies

Martech

B2C differences With longer sales cycles and especially at the top of the funnel, B2B companies need to show their expertise and more complex products in a targeted fashion to the buying committee, building trust and thought leadership. Remarkably, no high-adoption use case surfaces with stark differences between B2B and B2C.

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Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples)

Buffer Marketing

A good old-fashioned selfie? Embrace thought leadership Speaking of thought leadership: building yourself up as a thought leader on platforms like LinkedIn, X, Threads, and beyond is an excellent way to future-proof your career.  Short-form video ? A carousel?

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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

​ Popular topics and themes on the social platform include fashion, beauty, home, garden, and DIY. It has also become a place for businesses to establish  thought leadership  and attract customers and top talent, as well as a place for creators to  build personal brands  in their industries.

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23 Social Media Content Types to Break the Boring Content Cycle

SocialPilot

Unlike short-form content, long videos build authority and deepen connection, great for thought leadership, product education, or storytelling. Audio and video podcasts are ideal for thought leadership and storytelling, while webinars are more interactive and great for education, product demos, or Q&A sessions.