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Post Performance Report: Brand content franchises with their own fandoms

Sprout Social

Yet, Margeaux and the Bittarverse still find a way to pull at your heartstrings, and encapsulate the complexity of class, age, gender and race in the fashion industry. Forbes recently called the Webby Award-winning series the future of brand storytelling and credited it as the reason for the fashion brands resurrection and resurgence.

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Influencer marketing statistics for Australia 2025

Sprout Social

Australian fashion influencer Maxine Wylde , for example has over 450,000 Instagram followers and often gives shout-outs to top brands like Dulux. The takeaway: Influencer marketing makes a sound investment alongside traditional marketing. Nano influencers account for over 53% of brand collaborations.

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A Complete Guide to UGC Marketing Strategy

Power Digital Marketing

Unlike traditional marketing content produced by brands, UGC provides a real, unfiltered perspective of your products or services, which helps potential customers relate to your brand on a deeper level. For example, fashion brands often create hashtags like #MyBrandStyle to get their customers involved and promote a sense of community.

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What Are Customer Touchpoints and Why You Should Care

SMEI

Customers are much savvier these days, and old fashioned direct marketing tactics no longer work on a digital generation that has been raised to be cautious. When we talk about marketing, it simply means the action taken by businesses to promote and sell a product or service.

Customer 156
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How to Get Celebrity Endorsements — Even if You're Not a Huge Brand

Hubspot Marketing

Before social platforms emerged, A-list celebrities were used to endorse brands through TV commercials, print advertisements, and other traditional marketing strategies — for instance, consider Justin Timberlake's 2003 McDonald's marketing campaign. Additionally, it's often more effective than traditional marketing campaigns.

Branding 144
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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

Customers.ai

How does relationship marketing differ from traditional marketing? Traditional marketing focuses on acquiring new customers through promotions, advertisements, and campaigns aimed at driving immediate sales. How can relationship marketing reduce churn?

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How to scale personalization efforts with data-driven marketing

Martech

Adopt data-driven marketing strategies. While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Traditional marketing relied on assumption-based strategies to figure out what customers wanted. Source: Tristan Silhol.

Transform 127