Aspiration Marketing

APRIL 3, 2024

Imagine a website that's more than just a digital brochure. A website that seamlessly transforms visitors into leads, adapts to your growth, and scales with your ambition. That's the power of HubSpot Content Hub, especially its Enterprise tier , which was built to equip businesses for online dominance.

Transform 130

Transform Content Marketing Marketing Marketers 130

Aspiration Marketing

NOVEMBER 21, 2023

Effective sales tools are crucial for closing deals in today's competitive sales world. Fortunately, HubSpot Sales Hub makes managing clients and closing deals more manageable. But, as businesses expand, so do their sales management needs.

Management 192

Management 192

Search Engine Land

MARCH 1, 2024

This article explores how these factors collide by examining Google’s use of search engine results page (SERP) list-based features to further their monetary gains while going against their own content guidelines and advice. Consider the query [best SEO consultants], where we encounter the From sources across the web SERP feature.

Non-Profit 142

Non-Profit User-Generated SEO Analytics 142

Search Engine Land

FEBRUARY 15, 2024

Google no longer shows featured snippets within the Google search results as of this morning. It is unclear if this as intentional or if Google has another bug serving or rending a search feature. We can confirm that as of around 7 am ET on Thursday, February 15th, featured snippets are not being presented in the search results.

SEO 116

SEO 116

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Let’s dig into it.

Shipping 111

Shipping User-Generated CRM Promotion 111

Search Engine Land

JANUARY 31, 2024

TikTok videos have been spotted in two prominent locations in Google’s Search results – featured snippets and Search Generative Experience (SGE). TikTok videos in featured snippets. Why we care. Many people have been having a semantic debate over whether TikTok technically is a “search engine.”

Gen Z 129

Gen Z Real Estate PR Promotion 129

Search Engine Land

MARCH 1, 2024

with eight new features and updates for advertisers to utilize to improve the efficiency of their campaigns. New Features: Google Display ads to Performance Max migration. Google has rolled out its Ads Editor version 2.6, Below is a breakdown of what’s new. PMax migration with experiments. Why we care.

Advertising 130

Advertising Advertisers Management Search Marketers 130

Martech

OCTOBER 6, 2023

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. The post Meta launches genAI features for ads appeared first on MarTech. Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels. Text variations. Get MarTech!

Social Media Marketing 139

Social Media Marketing Advertising Advertisers Place 139

Search Engine Land

NOVEMBER 7, 2023

Google is set to roll out new AI features in Performance Max for all U.S. Google explained that its new PMax generative AI features can be used in two ways: Text generation : Agencies and brands can create new headlines, descriptions, and images to test fresh creative ideas alongside their current ones. Leveraging AI.

Advertising 136

Advertising Advertisers Search Marketers Branding 136

Search Engine Land

FEBRUARY 14, 2024

Tagging featured products in live streams displays the “Shopping” button, creating a more visible way to shop. By simplifying the upload workflow, this feature allows content creators to save valuable time that can be redirected towards other essential tasks. Product tagging. Why we care.

Product 127

Product Promotion Branding Search Marketers 127

Social Media Examiner

APRIL 23, 2024

Before this […] The post YouTube Updates: Shopping Features, Creator Tools, AI Disclosure, and More appeared first on Social Media Examiner. . #1: YouTube Shorts Remix a Remix on YouTube Creators can now remix previously remixed Shorts via Sound, Cut, Collan, or Green Screen.

Social Media Marketing 96

Social Media Marketing Marketing Marketers 96

Social Media Examiner

MARCH 19, 2024

1: YouTube Shorts YouTube has introduced a new feature that allows users to remix their favorite music videos on Shorts, providing even more […] The post YouTube Updates: Shorts Features, Creator Tools, Podcasts, and More appeared first on Social Media Examiner.

Social Media Marketing 100

Social Media Marketing Marketing Marketers 100

Social Media Examiner

MARCH 12, 2024

. #1: TikTok Shopping LA Live Studios TikTok plans to launch a series of new live-stream studios in Los Angeles, following in the footsteps […] The post TikTok Updates: Shopping Tools, Creator Features, and More appeared first on Social Media Examiner.

Social Media Marketing 104

Social Media Marketing Marketing Marketers 104

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. Here is a list of some of the features from our new report Marketing Automation Platforms: A Marketer’s Guide : Suggest next-best actions. Automatic campaign optimization. Lead and account scoring/prioritization.

Marketing Automation Platform 127

Marketing Automation Platform Customer Journey Marketing Marketers 127

Search Engine Land

MARCH 13, 2024

This feature is accessible in Studio on both desktop and mobile versions. Keeping up to date with the latest tools and features from YouTube can be a game-changer. Products that have not been approved. Products that have been deleted. Subscribed content access. Why we care. Get the daily newsletter search marketers rely on.

Product 115

Product Management Search Marketers Marketing 115

Search Engine Land

JANUARY 18, 2024

More emergent SGE features. BrightEdge’s report also shared additional insights about what’s happening with SGE right now: Places is now the most common type of SGE module. Essentially, Places mirrors the local pack and includes prominent citations and user reviews.

Finance 140

Finance eCommerce User-Generated Entertainment 140

Martech

APRIL 10, 2024

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Collections can feature multiple products from many creators. Shopping Collections. Fuel for your marketing strategy.

Promotion 86

Promotion Product Marketing Strategy Management 86

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). The post New GA4 features improve security and report accuracy appeared first on MarTech.

Advertising 126

Advertising Advertisers Analytics Customer 126

Martech

JANUARY 17, 2024

Many of these features are now being upgraded with AI and ML. Features to look for The availability and sophistication of these features can vary significantly based on the CDP vendor and the specific product offering. The use of generative AI for content creation is an emerging trend and not yet a standard feature in CDPs.

Customer 102

Customer User-Generated CMO Analytics 102

Social Media Examiner

FEBRUARY 20, 2024

. #1: Heading 2 Subheading 4 In addition, if you open the Reels composer in the mobile Facebook app, you’ll now see a tab […] The post LinkedIn Updates: Ads Tools, Networking Features, and More appeared first on Social Media Examiner.

Social Media Marketing 103

Social Media Marketing Marketing Marketers 103

Social Media Examiner

JANUARY 30, 2024

1: Instagram Stories Instagram Friends Story Sharing Instagram is testing a new collaborative Stories feature that allows users to create Stories for their […] The post Instagram Updates: Stories, Cutouts, Future Features, and More appeared first on Social Media Examiner.

Social Media Marketing 100

Social Media Marketing Marketing Marketers 100

Search Engine Land

AUGUST 31, 2023

Several built-in features can help you work more efficiently, reducing time to access data and speeding up bulk edits so that you can focus on bigger-picture tasks. If you come across features you haven’t tested, take some time to dig into the interface and think about how you could use them for your account.

Management 143

Management Place Customer Branding 143

Search Engine Land

OCTOBER 18, 2023

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. In addition to the new timestamps, YouTube is rolling out further features to improve the shopping experience. The post YouTube launches new feature to enhance product ad targeting appeared first on Search Engine Land.

Product 124

Product Advertising Advertisers Search Marketers 124

Search Engine Land

JANUARY 11, 2024

Google is changing the Google Assistant, removing and changing dozens of features that some of you may have become accustomed to. It does seem like this might be a win for core search, but we all know that more AI technologies and features loom in the future. Why we care. How will those new technologies impact Google Search?

New Technology 124

New Technology Management Customer SEO 124

Search Engine Land

JANUARY 22, 2024

The new SERP feature, which is only visible for local searches on mobile devices, displays Google Business Profile (GBP) posts promoting deals and events from nearby businesses. This feature offers a chance for local businesses to boost conversions. However, the feature has not yet been spotted on Google maps. Why we care.

Promotion 127

Promotion Search Marketers Branding Marketing 127

Buffer Marketing

OCTOBER 18, 2023

Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months. The Instagram algorithm loves early adopters of its new features. We unpack how to in our guide to getting verified on Instagram.

User-Generated 129

User-Generated Millennials Food Analytics 129

Search Engine Journal

DECEMBER 29, 2022

The post Chrome Canary Features For Technical SEO appeared first on Search Engine Journal. Easily automate technical SEO audit and website analysis work with Google Chrome Canary.

SEO 143

SEO 143

Search Engine Land

SEPTEMBER 21, 2023

Speaking at its Made on YouTube event, the platform revealed five upcoming features designed to help creators make content more easily. Dream Screen YouTube is launching an experimental new feature that enables content creators to easily add AI-generated video or image backgrounds to YouTube Shorts. Why we care.

Price 120

Price Search Marketers Marketing Marketers 120

Search Engine Land

NOVEMBER 7, 2023

Google is rolling out new features to help brands engage with shoppers this holiday season: A new deals hub. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment (ROI).

Shoppers 113

Shoppers Price Retail Place 113

Search Engine Land

OCTOBER 30, 2023

Instagram Reminder Ads are rolling out new features to help advertisers reach a wider audience: Instagram Stories visibility : Reminder Ads can now be featured within Instagram Stories, allowing businesses to increase visibility and improve efficiency. For more information visit the Instagram Help Center.

User-Generated 119

User-Generated Advertising Advertisers Management 119

Social Media Examiner

FEBRUARY 27, 2024

The API allows […] The post Facebook Updates: Groups Changes, Ads Features, Influencer Management, and More appeared first on Social Media Examiner. . #1: Facebook Groups Changes On January 23, Meta announced it would shut down the Facebook Groups API within 90 days.

Management 106

Management Social Media Marketing Marketing Marketers 106

Hubspot Marketing

APRIL 7, 2023

Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance. of all clicks , SERP features eat up a whopping amount of organic traffic — 18.5% for featured snippets alone. In this article, you'll learn how to find SERP feature opportunities.

Real Estate 130

Real Estate Price SEO User-Generated 130

Social Media Examiner

DECEMBER 19, 2023

. #1: LinkedIn AI-Powered Content Moderation System LinkedIn has implemented a new artificial intelligence (AI) powered content moderation system to detect policy-violating posts more […] The post LinkedIn Updates: Newsletter Analytics, Ads Features, and More appeared first on Social Media Examiner.

Analytics 105

Analytics Social Media Marketing Marketing Marketers 105

Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. Google is rolling out new features for 360 customers in GA4 as it begins to remove capabilities from Universal Analytics 360 over the next few months. Links + integrations.

Analytics 121

Analytics Customer Advertising Advertisers 121

Social Media Examiner

NOVEMBER 21, 2023

1: Instagram Reels New Reels Creation and Editing Tools Instagram is releasing new Reels editing features like undo/redo, crop, scale, rotate, zoom, and […] The post Instagram Updates: Reels Tools, Ads Features, Shopping, and More appeared first on Social Media Examiner.

Social Media Marketing 108

Social Media Marketing Marketing Marketers 108

Search Engine Roundtable

JUNE 16, 2022

Google seems to be testing a new format for featured snippets in the search results. This new layout has multiple answers, from multiple sites/sources in a card view at the top of the search results page.

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Search Engine Land

NOVEMBER 3, 2023

with 16 new features and updates for advertisers to utlize to improve the efficiency of their capaigns. New Features: App Install Ads deep links. Editor now works with in-feed video ads for Discovery campaigns, combining features of Discovery and responsive display ads. Google has rolled out its Ads Editor version 2.4,

Advertising 122

Advertising Advertisers Product Branding 122