Backlinko

SEPTEMBER 6, 2024

Advanced metrics, intuitive dashboards, and seamless integrations. But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch? Look for a GA4 alternative that’s easy to navigate and lets you set up reports in minutes.

Analytics

Marketing Insider Group

AUGUST 12, 2024

These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success. Key Features One of Elementor’s standout features is its intuitive drag-and-drop page builder.

User-Generated

SmartBrief - Marketing

AUGUST 23, 2024

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life. Their science-backed approach helps maintain hair health as women age.

Health

Hootsuite

OCTOBER 16, 2024

From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Deep breath. Our top tip? It’s so easy.

Analytics

Backlinko

OCTOBER 23, 2024

Navigate to Reports > User Attributes > Demographic details. Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses. View the reports to see how your site’s keywords perform against your competitors. There, you’ll see a geographic breakdown by country.

Marketing Strategy

Hubspot Marketing

AUGUST 5, 2024

While analysts and data scientists need serious expertise, I’m just someone who regularly has to export data from multiple tools and leverage Excel to report on marketing performance across different channels. I use everything from simple formulas to more advanced macros. Range of Features: There’s a lot AI can do in Excel.

User-Generated

Hubspot Marketing

JULY 14, 2025

This comprehensive comparison examines the top CRM solutions for retail businesses, including detailed feature breakdowns, pricing analysis, and implementation guidance. HubSpot powers customer relationship management for thousands of retail companies worldwide, from small boutiques to enterprise chains. Retail accounted for 23.5%

Retail

Martech

SEPTEMBER 12, 2024

Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences. Advanced Analytics and Insights tracks engagement metrics and measures the success of local social efforts. Account Plan Creator generates a structured account strategy.

Transform

Marketing Insider Group

AUGUST 26, 2024

Your competitors are using this technology, so understanding the basics of AI and exploring advanced automation tools is essential as you personalize customer experiences and optimize your marketing efforts. Salesforce: Known for its robust CRM capabilities and AI-powered Einstein 1 features.

CRM

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. With Consent Mode activated, you respect user consent AND continue reporting conversions.

Law

Martech

DECEMBER 12, 2024

Pratt writes : Consider some figures from the 2024 report “Scaling AI Initiatives Responsibly,” published by research firm IDC. There are multiple reasons for those failure rates, according to the report and numerous executive advisors. Key features include: Rapid personalization.

Transform

Martech

JULY 26, 2024

Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report. AI adoption by organizations continues to grow, with 51% reporting their marketing teams are piloting or scaling AI, compared to 42% last year.

Marketers

Martech

JULY 11, 2024

The market now offers challengers with superior capabilities, user-friendly interfaces and integrated reporting and analytics at lower costs. Reporting and analytics Legacy reporting tools often fall short, necessitating supplementary platforms like Tableau and Looker.

CRM

SocialPilot

JANUARY 6, 2025

Are the features worth the investment? Quick Overview of Loomly Pricing Loomly offers four pricing plansBase, Standard, Advanced, and Premiumthat come with varying levels of features such as social accounts and users. Collaboration features such as approval workflows ensure smoother teamwork.

Price

Marketing Insider Group

AUGUST 5, 2024

They offer robust tracking and reporting features that let you monitor performance in real time. This approach helps in creating more accurate reports and making informed decisions. We like to leverage AI platforms like Zemanta to streamline data tracking and reporting. Regular Monitoring and Reporting Consistency is key.

Transform

Martech

NOVEMBER 14, 2024

Advanced insights into customer journey analytics Through my experience working with various businesses, I’ve found that one of the biggest challenges isn’t just collecting data but interpreting it to drive actionable insights. The post How advanced customer journey analytics is shaping the future of engagement appeared first on MarTech.

Customer Journey

Hubspot Marketing

JULY 10, 2024

While each tool is different, I’ve generally found that it boils down to inputting your target keywords into the rank tracker tool so you can get tracking reports. Below I’ll go over some of the features and benefits you’ll want to focus on when comparing and selecting a rank tracker tool. What makes a great rank tracker tool?

Price

SocialPilot

OCTOBER 15, 2024

So, if you don’t want to pay for features you don’t need and don’t want to be stuck without the necessary features vital for your business growth, we will help you identify the most suitable Buffer pricing plan scale and determine whether it’s worth the deal.

Price

Hubspot Marketing

JULY 16, 2025

This comprehensive guide compares the top CRM solutions for social media businesses, including pricing, features, and how each platform supports social media-specific workflows. We'll explore comparison tables, implementation guides, and frequently asked questions to help you choose the perfect CRM for your social media business.

CRM

Search Engine Land

OCTOBER 8, 2024

Advanced segment building with Google Tag Manager event integration lets you track anything you want on your website. A key part of Clarity to utilize is the Google Analytics reports. Once you select a particular segment in the GA report, you can review these user sessions. What is Microsoft Clarity? Processing.

Analytics

Sprout Social

JULY 15, 2025

That way, you can create presentation-ready analytics reports to showcase the impact of your strategies and share insights with key stakeholders through shareable links. Sprout’s Premium Analytics further enables you to select performance metrics that align with your X/Twitter goals.

Analytics

Litmus

OCTOBER 16, 2024

With 80% of marketers in The State of Email in Lifecycle Marketing Report sharing improved performance from personalization—ranging from higher open rates to conversions—your team can execute targeted, data-driven campaigns. For example, showcase different features to power users vs. casual users.

Health

SocialPilot

DECEMBER 19, 2024

Sprout Social is an advanced social media management tool with great team collaboration and other advanced features. Its robust suite of features comes at a high price, though. Well also provide an affordable alternative to Sprout Social if you want similar features at a more competitive price. Lets get started.

Price

Martech

SEPTEMBER 6, 2024

This feature is especially beneficial for new team members who need to get up to speed on an account quickly. These features make for a better user experience, reduce form abandonment, and improve completion rates. Users no longer need to scroll through multiple sections to gather important information.

CRM

Search Engine Land

JULY 31, 2024

Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers, either due to budget concerns or complex approval processes.

Advertisers

Hubspot Marketing

JULY 10, 2025

With 82% of marketers reporting that HubSpot increased their lead generation, the platform has proven its effectiveness across businesses of all sizes. While Starter offers simple automation, Professional includes complex workflow builders, lead scoring, dynamic personalization, and custom reporting capabilities.

Price

Hubspot Marketing

JULY 12, 2024

They also shared their thoughts on reporting upwards (gulp) and which KPIs are just a distraction. When that happens, you’ll need to be ready to explain why it’s falling the next time you report on it. As your community becomes more advanced, it may also be useful to calculate the average response time by channel or by ticket type.

Management

Hootsuite

NOVEMBER 4, 2024

You’ll see detailed reports of top interests. Audience behaviors Hootsuite Advanced Analytics This information is critical to understanding where to focus your social media efforts. How to get these insights You’ll need an advanced social listening tool to access this level of data (see our recommendations below).

Analytics

Buffer Marketing

DECEMBER 16, 2024

What about extra features like personalization? Apart from this standout feature, Short.io That's a lot of features for a free plan! The paid plans offer more advanced features worth a shout-out: location-based redirects, link expirations, and deep links for mobile apps. How critical is comprehensive data?

Price

Martech

JANUARY 27, 2025

With features like server-level caching and advanced security measures , hosts like Kinsta ensure sites are fast, secure, and always online. These features potentially cut hours of your work week, making it easier for agencies to manage multiple sites without requiring advanced technical skills.

Management

Buffer Marketing

JANUARY 16, 2025

AnswerThePublic Exploding Topics SparkToro Mention Brand24 Brandwatch Social listening tools Best for Price Top features Alternatives AnswerThePublic Affordable social listening Free for 3 searches/day. BuzzSumo Talkwalker Mention Advanced analytics Starts at $49/month for up to 5,000 mentions. Understand audience search behaviors.

Price

SocialPilot

JANUARY 6, 2025

Spot trends and identify recurring themes or issues, such as consistent praise for a product feature or frequent complaints about customer service. Additionally, these tool comes with an AI-powered response feature that generates replies in one click. Additionally, a good review automation tool must offer advanced reporting features.

CRM

Martech

JULY 15, 2025

Product pages emphasize features that match detected priorities, whether it’s price sensitivity, brand loyalty or specific needs. Leading ecommerce platforms report measurable improvements in conversion rates after implementing comprehensive personalization strategies. Shoppers now expect websites to: Remember their preferences.

Shoppers

Backlinko

SEPTEMBER 6, 2024

We ranked each extension by its standout features and included detailed pros and cons to help you make an informed decision. Like this: Export Data for Deeper Analysis Creating a report for your clients or your own analysis? Click “ View full report ” to see a more in-depth Semrush report for the keyword.

SEO

Hubspot Marketing

JULY 25, 2025

CRM Comparison Table Best CRM Software for Call Center Businesses Benefits of CRM Software for Call Centers 5 Important Features for a Call Center CRM How to Choose a CRM for Call Centers (Step-by-Step) Frequently Asked Questions Meet HubSpot, the Top CRM Choice for Call Center Companies What is a CRM for call centers?

CRM

Buffer Marketing

JULY 24, 2024

⚡ Pro-tip : Many social networks also help you do this for their specific channel like Pinterest’s trend forecast and Instagram’s  “Reel Trends” feature. Many social platforms, like Instagram, provide you the option to schedule content in advance. But gathering those metrics like a layman?

Social Media Marketing

Martech

OCTOBER 18, 2024

These numbers are self-reported, and it’s wise to keep that in mind. Its key features and functionalities include: Advanced search: Look for leads based on specific criteria such as job title, industry, company size, location and more. Custom reports: Create custom reports based on specific needs and goals.

User-Generated