Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z 110

Gen Z Copywriting Real Estate Marketers 110

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven.

Gen Z 106

Gen Z Copywriting Real Estate Marketers 106

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. The platform was also used to broadcast the 2019 X Games in Aspen.

Gen Z 145

Gen Z Entertainment Millennials Marketers 145

Hubspot Marketing

DECEMBER 8, 2023

How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget? 47% of all global purchases take place online. 45% of small businesses have a paid search strategy in place , and 55% of them use display ads. Paid search accounted for 39% of advertisers’ budgets.

Gen Z 130

Gen Z User-Generated eCommerce Finance 130

Hubspot Marketing

APRIL 25, 2022

However, in 2022, brands are still struggling to find their place on TikTok. This could mean the app might benefit from Facebook's user base, technological resources, and financing.". Unfortunately, Lasso never really tapped into the Gen Z audience Facebook was trying to attain, and the app was shut down in July 2020.

Gen Z 134

Gen Z Influencer Marketing Social Media Marketing Finance 134

TechWyse

MARCH 28, 2023

That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. Marketing Content to Gen Z? Many of these brands target a digitally savvy, empowered generation–Gen Z. What are the values that imbibe the Gen Z mindset?

Gen Z 52

Gen Z Finance User-Generated Advertisers 52

Neil Patel

SEPTEMBER 29, 2020

What this means is, if you want to reach your target audience, social media is the place to do so. The company works with brands both large and small across a number of B2B industries, such as SaaS, Finance, Healthcare and Legal. For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups.

Social Media Marketing 144

Social Media Marketing Real Estate Gen Z B2C 144

Sprout Social

AUGUST 16, 2023

Ryan Phillips, a Sprout Solutions Engineer with experience managing social in the finance industry, echoes the benefits of listening. This is especially true for Gen Z consumers. It comes down to proactively managing reputational risks with consumers, employees and the market on social.” Data supports his claim.

Gen Z 98

Gen Z Branding Health Finance 98

Hootsuite

DECEMBER 13, 2022

lottery #money #finance. This time, this place. My happy place. My favorite place is beside you. Are we leaning into millennial cringe or Gen Z chaos? While I wouldn’t recommend this for most brands, I think it’s appropriate for Candy Crush’s product (a fun mobile game) and audience (Gen Z/younger players).

Gen Z 129

Gen Z Entertainment SEO Social Media Marketing 129

Hootsuite

JULY 4, 2022

Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. To demonstrate that brands and organizations of all kinds can find a home on TikTok, we’ve compiled a list of TikTok accounts making waves in seemingly unexpected places. Local government. Financial services.

Gen Z 126

Gen Z User-Generated Finance Customer loyalty 126

Buffer Marketing

DECEMBER 14, 2022

Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. According to Google’s internal research, when looking for a place for lunch, almost 40 percent of young people in the U.S.

SEO 140

SEO Gen Z User-Generated Finance 140

Hootsuite

DECEMBER 2, 2019

Then, they discovered that their target audience was also interested in finance. More than half of millenials and Gen Z internet users said their most recent fashion buys were based on images they saw on social media. Reach out to your audience in the places where they’re already spending time online.

Food 145

Food Social Media Marketing Gen Z Millennials 145

Hubspot Marketing

FEBRUARY 15, 2024

And these are people from human resources, from legal; they work in finance. What I like: Rolex’s marketing strategy revolves around being in the right place and time. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. Accept digital innovation.

Branding 141

Branding Fashion Gen Z B2C 141

Hubspot Marketing

APRIL 4, 2024

Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. Instagram’s search bar and the HubSpot Marketing Hub are two simple places to start. Just remember that if you need to track sales for affiliate commission, make sure you have a watertight attribution system in place.

Influencer Marketing 135

Influencer Marketing Branding Gen Z Marketers 135

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. Google Finance, Yahoo! Finance, Bloomberg, and brokerage firm websites facilitate traditional investment searches. However, nearly 40% of U.S. Automotive.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Duct Tape Marketing

DECEMBER 5, 2019

And obviously different businesses, different uses, but generally where does social fit in today you’d think in somebody’s marketing plan as a small business? They all kind of have their own place. Facebook is the place you go because people expect you to be there. Like, “What do they have to hide?

Gen Z 74

Gen Z Marketers Marketing Finance 74

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. hours across 2020 and cementing its place as one of the most rapidly growing apps for engagement. growth in North America.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Duct Tape Marketing

MAY 30, 2017

So we did a series around the relationship between the senior marketers and the person in charge of their finances and how you can increase and make that relationship — or how you can make that relationship better. In addition, there’s so much content out there that a human connection is one of the differentiating factors.

Communications 39

Communications Thought Leadership CMO Gen Z 39

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. There’s a place for every business on social media, but it’s not everywhere. OK, so you’ve got a plan and places to be. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Buffer Marketing

MAY 29, 2024

TikTok’s Creative Center As a video-first platform, TikTok is often the place where social media trends are planted and bloom, sprawling over onto other platforms as they grow.   Creator Megan Boni went viral after announcing she was looking for a man in finance (6”5, blue eyes, etc.,

Gen Z 121

Gen Z Millennials Finance User-Generated 121

Marketing Insider Group

DECEMBER 8, 2020

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Any content that earns you a place in customers’ minds as a trustworthy source is worth creating. Where are you going to distribute your content?

User-Generated 111

User-Generated CRM Marketers Marketing 111

Martech

JUNE 8, 2023

Generation Z consumers and men are more likely to take brands up on their opt-out offers. You might do more harm than good Your heart’s in the right place with a holiday opt-out program. If your finance people hate the idea of testing or holdout groups because of a potential loss of sales, they will love this approach.

Gen Z 105

Gen Z Logistics Finance Energy 105

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Generate five creative TikTok video scripts for promoting a vegan bakery’s product line. ChatGPT prompts for writing Writer’s block, beware.

Product 98

Product Real Estate User-Generated Fashion 98

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Marketers Marketing 40

Econsultancy

DECEMBER 13, 2021

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. Consequently, many consumers believe brands should step up sponsorship deals to ensure such events take place as planned, particularly when it comes to sports fixtures. in June 2021, up from $0.93

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Hubspot Marketing

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z 145

Gen Z Millennials Education Health 145

Buffer Marketing

JANUARY 14, 2025

Your reels feed is unique to you and the best place to find trending reels from content creators you follow  and  those you don’t. Right now,  GenZ is using TikTok as a search engine. Sit tight — it should land in your app soon!) Follow Instagram's  @creators  account.

Gen Z 123

Gen Z User-Generated Education Social Media Marketing 123

Kevin Indig

JULY 24, 2023

Reason #1: Twitter is the 6th most popular social network among Gen Z , with 37% saying they use it. In comparison, 37% of Gen Z say they use Facebook and 62% Instagram. You would think young people aren’t using Twitter as much, and Threads is mostly for older generations. But that’s not true.

Gen Z 52

Gen Z User-Generated Non-Profit Advertisers 52