Search Engine Land

JULY 26, 2023

Always-on marketing requires more planning, content, creativity, budget and time over standard short-term lead generation campaigns. All of this should be exciting to any marketer, but it will take time and persuasion to convince your company, especially your finance team, to approve. Making big bets can yield big returns.

Whitepaper 98

Whitepaper Finance User-Generated Marketing 98

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. Study “market share capture” strategies and how to finance them.

Transform 134

Transform CMO Customer Acquisition Finance 134

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. Are you trying to expand into new markets? Are you launching a new product? I will also bring productivity savings to our CFO. What are you trying to accomplish?

CMO 94

CMO Communications Finance B2C 94

Rock Content

AUGUST 21, 2020

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. This brings companies’ administrative and operational capabilities to a new era of automation and optimization.

Transform 138

Transform Finance Customer loyalty Digital Marketing 138

Scoop.it!

MARCH 10, 2022

With such marketing automation technologies, marketers have achieved a 14% increase in sales productivity and a 12% reduction in overhead. One of the most significant impacts of content automation has been in the content marketing industry. Here, we will discuss how automation is changing content marketing forever!

Content Marketing 84

Content Marketing Transform User-Generated Marketing 84

Adobe Experience Cloud Blog

MARCH 23, 2018

Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. Marketing as a Growth Driver. Grow Your Market. By using existing data, the platform can find new targets in new markets.

Customer 134

Customer Thought Leadership Analytics Finance 134

Hubspot Marketing

JUNE 2, 2020

They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). Use HubSpot persona templates to easily organize your audience segments and make your marketing stronger.

User-Generated 144

User-Generated Customer Acquisition Finance Education 144

Litmus

MAY 4, 2021

Additionally, take a critical look at your supplier ecosystem—from agencies and production houses to marketing technology vendors. Agile marketing is now a proven modern marketing strategy to help organizations adapt to changing priorities, improve productivity, and accelerate the delivery of campaigns and programs.

Transform 79

Transform Marketing Marketers Finance 79

Neil Patel

OCTOBER 24, 2020

Let’s face it: None of us know everything about growing and managing a business. And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry. These are: Strategy and Management Consultants. Sales and Marketing Consultants.

Real Estate 132

Real Estate Price Advertising Advertisers 132

Duct Tape Marketing

NOVEMBER 9, 2022

Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She’s also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. The answer: Smart execution.

Real Estate 77

Real Estate Price Marketing Marketers 77

Content Marketing Institute

JANUARY 15, 2018

The other is beneficial to the readers because it provides useful information about store credit cards and financing opportunities.”. Dew Smith, managing editor, Vendasta. Product name here and here and there. Eric Kinaitis, director of content marketing, American Endowment Foundation. Stating the obvious. Click To Tweet.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59

Product eCommerce eBook Shipping 59

Adobe Experience Cloud Blog

MAY 12, 2011

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). One thing is certain: The demand gen role is a pretty new phenomenon in business and marketing. A critical new marketing role was born.

CRM 104

CRM Manufacturing Analytics Finance 104

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. The job titles don’t reflect many social media managers’ seniority yet—but they should.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Vertical Response

MARCH 22, 2024

A business website serves as your digital storefront and should clearly showcase your services or products. This is the technical backbone for selling online, providing features from product catalogs to payment processing. Digital Marketing Mastery In this digital era, marketing has gone beyond traditional billboards and TV ads.

Transform 69

Transform Affiliate Marketing Shipping Education 69

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Branding is already a challenge in local markets. Globally recognized brands gain market value.

Brand Management 78

Brand Management Branding Management Logistics 78

Businesses Grow

FEBRUARY 6, 2023

This will create a sense of community and give customers a chance to learn more about the product and how to use it. Launch an email marketing campaign targeted at Seattle-area cyclists. Include information about the product, customer stories, and discounts exclusive to subscribers. Create a social media presence.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Litmus

DECEMBER 18, 2023

Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment.

Email Marketing 103

Email Marketing Transform Health Marketing 103

Bannerflow

NOVEMBER 24, 2020

Before Bannerflow, display production at Saxo Bank was cumbersome and time consuming; from production timelines and review rounds, to hosting, and distribution. What are some of the challenges facing the financial industry when doing digital marketing? We also have a fairly complex product line.

Transform 98

Transform Advertising Advertisers Finance 98

Marketing Insider Group

MARCH 4, 2020

Perhaps Coke doesn’t need blog posts to fish for new markets. No matter how large your company is, it can always grow through discovering new markets. Those markets aren’t likely to switch their beverage of choice from a catchy ad. That’s a mistake, in our opinion. 8 Ways to Hack Your Shave.

Content Marketing 107

Content Marketing User-Generated Marketing Marketers 107

Use Insider

FEBRUARY 16, 2022

Let’s take a look at brands that do multichannel and cross channel marketing well and the long term effects of these strategies. Case Study 1: Apple (Long Term Cross-Channel Marketing). Apple sells the majority of its products online but also invests heavily in its physical store. But what do these cases tell us? – Forbes.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Moz

MARCH 19, 2019

Posted by TheMozTeam If you’re a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs. As an enterprise SEO, having economies of scale is a critical factor in beating out other agencies for new business.

SEO 52

SEO Finance Entertainment Global Marketing 52

Duct Tape Marketing

AUGUST 2, 2018

Hello and welcome to another episode of the Duct Tape Marketing Podcast. He is the founder of Top Line Results , a management consulting firm, and the co-author of a book we’re going to talk about today called Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.

Transform 34

Transform Inbound Marketing Finance Shipping 34

Martech

SEPTEMBER 21, 2021

Good morning, Marketers, how important are the features of a new marketing tool vs. cost? Looking back over the many panels and talks we hosted at MarTech last week, I was struck by how technologies like AI for predictive analytics and digital asset management tools are being much more widely adopted. Chris Wood, Editor.

Manufacturing 104

Manufacturing CRM Finance Management 104

Hootsuite

DECEMBER 2, 2019

With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Use the other 20% to promote your brand or sell your products. Then, they discovered that their target audience was also interested in finance. Try starting with the 80-20 rule.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hootsuite

SEPTEMBER 30, 2019

More than 100 million people have purchased WeChat personal finance products. Pay services are now available to users in 49 markets outside of Mainland China. WeChat influencer marketing. Known on WeChat as Key Opinion Leaders (KOLs), WeChat influencers can help brands break into new markets by sharing sponsored posts.

Transform 111

Transform Marketing Marketers Finance 111

Adobe Experience Cloud Blog

MARCH 26, 2019

The issue at hand, however, was that Adobe was only able to deliver new products and updates every 18 to 24 months. Our product cycles were too slow to keep up with the pace of innovation our engineers wanted to deliver,” Narayen explained. The company came up with a new strategy that prioritized customers above all else. “We

Transform 133

Transform Customer Branding Finance 133