Set Up

APRIL 8, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. AI will continue to transform how brands engage with consumers, but success depends on keeping personalization authentic and human. Whats changed? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. AI will continue to transform how brands engage with consumers, but success depends on keeping personalization authentic and human. Whats changed? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketing Marketers 59

The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe.

Transform 130

Transform Customer Acquisition Finance Marketing 130

Martech

DECEMBER 11, 2024

The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. Are your data scientists adept at transforming data points into strategic business insights? Here are the key roles in the AI dream team.

Transform 112

Transform Key Performance Indicator User-Generated Communications 112

Adobe Experience Cloud Blog

MARCH 26, 2019

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

Transform 133

Transform Customer Branding Finance 133

Rock Content

AUGUST 21, 2020

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. The path chosen for almost all of them is a concept called Digital Transformation. Why companies need Digital Transformation?

Transform 139

Transform Finance Customer loyalty Digital Marketing 139

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. The financial benefits of digital transformation are significant. With finance teams scrutinizing every marketing dollar, these amplification strategies allow you to maintain visibility without dramatically increasing spend. for those that lag behind.

Transform 114

Transform Finance Marketing Marketers 114

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. In addition, enhancements to Oracle’s revenue transformation solution include: Unified CPQ, contracts, and order management helping to organize and execute complex sales agreements.

Transform 117

Transform B2C Manufacturing Finance 117

Martech

SEPTEMBER 4, 2024

The CDP allowed me to deliver personalized messaging to different stakeholders within the buying committee — think CTOs, procurement managers and directors of IT. Owned content: Webinars and case studies played a key role in driving MQLs to SQLs, especially in the technology and finance industries.

Marketing Strategy 122

Marketing Strategy Whitepaper Finance User-Generated 122

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In this guide we’ll be covering challenges in the financial sector and how digital transformation can benefit banking and finance. How can banking and finance tackle digital transformation?

Transform 104

Transform Finance New Technology Industry Insights 104

Martech

NOVEMBER 21, 2024

His insights reveal a pressing need for accountability, precision and smarter strategies to optimize go-to-market efforts and manage opportunity costs. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. That would be bad. Brand and reputation are central.

Transform 110

Transform Finance Marketing Marketers 110

Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. Platforms like Adobe, Salesforce and HubSpot centralize many capabilities for enterprise teams.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

FEBRUARY 14, 2025

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. You’ve got campaign managers who can’t access customer data, analysts who don’t understand marketing strategy and strategists who can’t measure their impact.

Finance 115

Finance Transform Customer Journey Customer Acquisition 115

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. Future developments will include: The integration of more advanced AI capabilities.

Transform 135

Transform User-Generated Retail Finance 135

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. It demands a people-focused approach to navigate the changes and align your teams for the transformation. My next stop would be your business partners in finance, legal, change management, procurement, etc.

Transform 101

Transform Finance Communications Marketing 101

Martech

NOVEMBER 21, 2024

His insights reveal a pressing need for accountability, precision and smarter strategies to optimize go-to-market efforts and manage opportunity costs. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. That would be bad. Brand and reputation are central.

Transform 100

Transform Finance Marketing Marketers 100

Hubspot Marketing

DECEMBER 10, 2024

Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. Very early in our collaboration, I identified an opportunity to target relevant keywords specific to her audiences needs and transformation. SEO has compounding benefits.

SEO 130

SEO Gen Z Finance User-Generated 130

Hubspot Marketing

FEBRUARY 26, 2025

That experience pushed me to develop a systematic approach to stakeholder management. Now, as a content strategist whos guided content projects for over 30 SaaS companies, Ive seen how the right stakeholder strategy can transform scattered feedback into a clear direction. Product Manager: Technical accuracy and feature roadmap.

Finance 99

Finance Communications Transform CRM 99

Martech

JUNE 10, 2025

The stakes are higher in complex sales In high-consideration industries (healthcare, finance, insurance, etc.), Dig deeper: Guardrails and governance — How to protect your brand while using AI The GEO opportunity How can brands manage the newest narrative threat? Email: See terms. Brands need a strategy to take back control.

Transform 83

Transform Customer Acquisition Finance User-Generated 83

Scoop.it!

APRIL 7, 2022

Ever wondered how Facebook manages to know the exact kinds of ads you’ll like to see in your feed? Today, we’ll talk about the ways AI has transformed how we create new written content and develop new content ideas. But with an image-to-text conversion tool, transforming your image content into textual content just got easier.

Transform 105

Transform User-Generated Finance Communications 105

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. Mads Cramer: Online investment banks and brokerage, which Saxo Bank is a part of, is at the forefront of finance. We’ve managed to save time by removing these repetitive tasks.

Transform 98

Transform Advertisers Advertising Finance 98

Hubspot Marketing

MAY 31, 2024

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. A bottom-up budget is a budgeting methodology where individual departments propose their own budgets to be consolidated by the centralized finance team. Sound familiar? Bottom-up budgets improve accuracy.

Transform 119

Transform Finance Non-Profit Communications 119

Sprout Social

FEBRUARY 20, 2025

Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy. Relying on manual research and campaign management can be tedious and tends to bring momentum to a screeching halt.

Influencer Marketing 88

Influencer Marketing Transform Marketing Marketers 88

Search Engine Land

AUGUST 30, 2024

The AI tools transforming marketing today are still narrow AI. These systems were widely used in fields such as medicine and finance. Start with small projects Implement AI in small, manageable projects. Although general AI is an exciting idea, we’re not there yet. Automate social media posting and analytics.

Transform 98

Transform Marketing Marketers Education 98

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. And that really is like the guide for corporate finance executives on how to value a company.

Transform 84

Transform Finance Energy Customer 84

Martech

APRIL 3, 2025

With its promise of trackable results and immediate impact, performance media thrived in the digital transformation era. Finance teams have also become addicted to faulty attribution. The pendulum swings back: Full-funnel rebalance Unsurprisingly, performance marketing quickly became the CMOs favorite child.

Customer Acquisition 91

Customer Acquisition Transform Customer Journey Finance 91

Duct Tape Marketing

MARCH 23, 2022

How Self-Coaching Can Transform Your Life And Career written by John Jantsch read more at Duct Tape Marketing. David is also the Co-author of his newest book – Take Charge of You: How Self Coaching Can Transform Your Life and Career. We dive into how self-coaching can help you fast-track success and transform your life.

Transform 98

Transform Shipping Education Finance 98

Hubspot Marketing

MAY 5, 2025

Theres a lot that goes into becoming more business-savvy, whether its learning the softer skills (like people management, communication, and public speaking) or mastering the hard skills (like accounting, operations, and finance). He helped me manage my rates, which was transformational. Finance and capital markets.

Finance 87

Finance Analytics Transform Communications 87

Martech

NOVEMBER 10, 2022

One important area where AI and ML can be put to good use is in market data management. Here are three main steps for how to get AI and ML to work in your market data management. And it doesn’t just sit idly in your company’s databases and data management platforms. Connecting data across teams. Data is growing exponentially.

Management 126

Management Transform Finance Marketing 126

Lynton Web

APRIL 23, 2025

You're facing what some marketing professionals call the "dark hole" of lead management. Signs Your Organization Has a Lead Management "Dark Hole" How do you know if your organization suffers from a lead management problem aka a dark hole"? No visibility into follow-ups, conversions, or outcomes?

Management 52

Management Transform Branding CRM 52

Lynton Web

FEBRUARY 4, 2025

Let's explore how banks can transform their digital presence with powerful self-service tools that engage customers, streamline operations, and drive meaningful conversions while maintaining the personal touch that defines great banking relationships.

Transform 59

Transform Customer Finance Education 59

Search Engine Land

APRIL 30, 2024

The problem is that going ultra-deep in a psychographic profile doesn’t actually help you craft a 30-character headline for fleet management software. This article tackles the steps to successfully transform your PPC ads just by focusing on the people who click them. Target audience : Accredited investors.

Transform 97

Transform Real Estate Finance Advertisers 97

Lynton Web

JANUARY 2, 2025

Score Properties and Management For most score types, HubSpot creates a single property to track values. For example, if you sell marketing software, a Marketing Director might score higher than a Finance Director, even at the same seniority level. Ready to Transform Your Lead Scoring?

Transform 98

Transform Whitepaper CRM Price 98

Backlinko

MARCH 25, 2025

Like sleep, stress management, or mindfulness practices Balance science-backed information with relatable personal experiences. Debt Management Talk about the sleeper hit of blog niches. Debt management has an eye-popping $15.50 Note: Finance blogs are popular and profitable. Home Remodeling Love to DIY home projects?

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

Welcome Software

SEPTEMBER 17, 2024

Imagine a world where your bank's website and mobile app are not just tools for managing accounts, but vibrant educational platforms that empower customers with the financial knowledge they need to thrive. By leveraging financial literacy programs, banks can transform their role from passive service providers to trusted advisors.

Transform 52

Transform Customer Education Finance 52

Sprout Social

DECEMBER 30, 2024

The customer shares the products the stylist used, her feelings about the products and a before-and-after transformation of her hair pre- and post-styling. When youre ready to post, use a social media management tool like Sprout Social to streamline the process. Plus, the Asset Library will keep all your approved videos organized.

Branding 88

Branding Transform Finance User-Generated 88

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform 91

Transform Inbound Marketing Analytics CRM 91