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How to Sell During a Trade War

SMEI

These programs can provide financial assistance, export credits, and market intelligence. Actionable Steps: Explore export financing programs and tax incentives. Use government trade agencies to access market research and networking opportunities. This proactive approach helped avoid delays and ensured smooth transactions.

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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Traditional banks are losing market share to digital-native brands. So, whats next for financial marketing? Whats changed?

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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Traditional banks are losing market share to digital-native brands. So, whats next for financial marketing? Whats changed?

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5 Brands that Centered Digital Transformation Around Customers

Adobe Experience Cloud Blog

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

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What is Digital Transformation and why companies need it immediately

Rock Content

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. The path chosen for almost all of them is a concept called Digital Transformation. Why companies need Digital Transformation?

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Why ‘risk on marketing investment’ is the new ROMI

Martech

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. That would be bad. Brand and reputation are central.

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