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Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer Marketing

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

PR 109
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8 employee advocacy tools to amplify your social media reach

Hootsuite

Pricing: Amplify is included for Hootsuite Enterprise (custom pricing) customers. Theyre designed to coordinate large networks of advocates and they come with a price tag to match. In fact, many dont even post their prices publicly, you have to contact their sales team to ask (kinda like order the lobster at market price).

Price 59
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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Hubspot Marketing

You might give higher lead scores to leads who visited high-value pages (like pricing pages) or filled out high-value forms (like a demo request). Customers who requested a free trial at some point, customers in the finance industry, or customers with 10-20 employees could be attributes. Use this conversion rate as your benchmark.

Logistics 107
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How strategy frameworks can help your brand stay relevant

Sprout Social

If they decide to raise prices or go on strike, it can create shockwaves throughout and likely impact every airline in the industry. In contrast, the real estate industry has more power in the hands of buyers, who have many options (brokers, websites) for price comparison. Does it jump into better PR? New categories?

Branding 142
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Link-building companies to watch in 2023 by Admix Global

Search Engine Land

Price: Editorial.Link provides a range of packages to suit different budgets, starting from $1,750/ 5 top-notch backlinks. For those who need more firepower, the prices go up to $17,500/ 50 backlinks. Fields: IT, tech, SaaS, crypto, real estate, finance, marketing and more. As a result, customers get long-term outcomes.

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Link building services to watch in 2024 by Admix Global

Search Engine Land

Digital PR. Compare pricing. Transparent pricing is a must for a reputable link building company. All in all, check their track record and portfolio, understand their methods, compare prices, and assess their communication. Reputable link building companies use strategies like: Manual outreach. Guest blogging.

PR 73
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Going beyond marketing: Why social matters across your entire business

Sprout Social

Your PR team might use your official channels to cross-promote media placements. In finance, the answers to questions about demand and pricing by region or demographic are waiting for you to find them. Investor relations teams may need to share corporate communications and HR teams may want to post about relevant job openings.

Finance 126