Search Engine Land

AUGUST 15, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. ” What Ziff Davis is saying. . Why we care.

Finance 92

Finance Health User-Generated SEO 92

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Hubspot Marketing

JANUARY 16, 2025

What I'm measuring : The metrics that matter most to me with my new travel website are SEO score, website traffic, readability, and Pinterest saves. Given that this is a new website, Ill track SEO score and readability upfront and Ill measure traffic and saves over a period of six months. Traffic light : SEO score by Yoast (free).

Analytics 117

Analytics SEO Price User-Generated 117

Exposure Ninja

AUGUST 12, 2024

Great B2B web design is about creating a website that looks nice and generates quality leads for your business. While many of the latest web design trends focus heavily on style, this approach often overlooks a critical aspect for B2B brands: lead generation. These will provide additional context and guide users towards conversion.

User-Generated 98

User-Generated Communications Finance B2C 98

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. These unpaid clicks are organic traffic.

SEO 103

SEO User-Generated Analytics Finance 103

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Backlinko

APRIL 7, 2025

For example, our SEO strategy guide dominates the search results. Add personal stories and examples (real ones not AI-generated). And generated 31.5K Improve Security Use HTTPS across your entire site to build user trust and meet Google’s requirements for secure browsing. But its not all doom and gloom.

User-Generated 96

User-Generated Health SEO Finance 96

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. SEO practices that matter today can change tomorrow. Looking at SEO as only keywords doesn’t provide you with the big picture. In developing or improving an SEO strategy , companies need to consider the differences between E-A-T vs. YMYL.

Content Marketing 144

Content Marketing SEO Finance Health 144

Kevin Indig

MAY 15, 2023

word) Reduce SEO risk through low AI-detection scores Reduce the risk to your brand of publishing inaccurate or biased content Create higher value content that humans actually want to read LEARN MORE A CEO I advise recently told me about a conversation he had with Marissa Mayer during her time at Google.

SEO 144

SEO User-Generated Real Estate Finance 144

Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. Or you simply want to learn more about the state of AI for SEO.

SEO 122

SEO Affiliate Marketing User-Generated Finance 122

Buffer Marketing

DECEMBER 14, 2022

And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section. What is TikTok SEO? TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search. How is TikTok SEO different from traditional SEO?

SEO 139

SEO Gen Z User-Generated Finance 139

Backlinko

MARCH 5, 2025

Or need more reliable data for SEO planning. This guide covers the top options for: Market trends Advanced SEO analysis Ad intelligence Similarweb Limitations While Similarweb excels at competitor intelligence, it might not fit everyone. These are the ones whose SEO strategies you’ll want to study and adapt for your own site.

SEO 83

SEO Finance Market Research Shoppers 83

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Backlinko

APRIL 17, 2024

As of 2023, there are more than 180k SEO service providers in the US itself. In this guide, we’ve put together a list of the 12 best SEO services in 2024. And then go more in-depth on each SEO service on our list and what makes it stand out. What are SEO Services? Don’t have time to read the full guide?

SEO 117

SEO eCommerce PR Non-Profit 117

Search Engine Land

JANUARY 9, 2024

We’ve turned the page on 2023, a year marked by the meteoric rise of AI-driven tools and their significant impact on the SEO landscape. As we begin to navigate our SEO strategies in 2024, it’s time to embrace these tools and supercharge our SEO tool stack. These powerhouse platforms can supercharge your SEO toolkit on their own.

SEO 109

SEO Transform User-Generated Price 109

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser.

Finance 122

Finance eCommerce User-Generated Entertainment 122

Neil Patel

SEPTEMBER 25, 2020

Its purpose is to save users time. How Can You Use Google Autocomplete for SEO? Before you start analyzing Google Autocomplete predictions for SEO, it’s essential to do these three things: Log out of Google or use incognito mode to make sure your search history doesn’t influence the predictions you get.

SEO 111

SEO Shoppers eCommerce User-Generated 111

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Calvyn Lee Blog

FEBRUARY 20, 2024

In this article, we will focus on the top 5 trends summarized below: Generative and Predictive Artificial Intelligence People-Led Marketing TikTok Will Be Essential for Companies Social Media SEO Video Will Be King Let’s dive into each of these top trends in more detail: #1. Media: Boost organic reach through paid campaigns.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Neil Patel

DECEMBER 21, 2020

It’s called Natural Language Generation, and it’s more prevalent than you might think. One of the best examples of natural language generation is Google’s Smart Compose. That’s natural language generation at work. Natural language generation has some incredible implications for your digital marketing campaigns.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Hubspot Marketing

DECEMBER 8, 2023

The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget? 96% of Google’s revenue comes from Google Ads.

Gen Z 124

Gen Z User-Generated eCommerce Finance 124

Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. It's all about ensuring your clients understand the value of your SEO efforts. I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week.

User-Generated 139

User-Generated Retail Non-Profit Price 139

Buffer Marketing

MAY 6, 2025

When done right, TikTok hashtags help categorize your content, enable the algorithm to understand what your content is about, and boost your discoverability through TikTok SEO. Users interested in a topic will often even follow hashtags related to it — like #BookTok or #MomsofTikTok. → 3.

Fashion 70

Fashion Food Entertainment Health 70

SocialPilot

FEBRUARY 6, 2025

SEO Benefits : Positive reviews on Google help boost your local search rankings , making it easier for potential customers to find you. For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience.

Real Estate 63

Real Estate Customer Food User-Generated 63

Search Engine Land

FEBRUARY 2, 2024

With so much AI-generated content generated in the last year, it has become harder to distinguish whether a human wrote it unless there is a label. Ethical concerns in using generative AI By now, you’re likely familiar with generative AI and its various use cases, particularly in digital marketing.

User-Generated 106

User-Generated Finance SEO Law 106

Hubspot Marketing

OCTOBER 17, 2019

As a marketer, you're undoubtedly aware of some of the major social media sites you can use for lead generation. I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. This makes sense.

User-Generated 145

User-Generated Thought Leadership Customer Acquisition Marketing 145

Hubspot Marketing

APRIL 6, 2021

You'll generate more and better leads. Content marketing can also generate leads. Additionally, calls-to-action (CTA) placed directly in your content can generate new leads for your sales team. So, how can content generate leads? Your business will become more visible thanks to SEO. What is content scoring?

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Marketing Insider Group

NOVEMBER 18, 2020

Build Relationships with IT and Finance. Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. There are over 5 billion mobile users around the world that you can potentially reach with mobile marketing strategies. Go Multichannel.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

MarketingOps

NOVEMBER 29, 2024

Organizing your martech The discovery process Collect information Ask technology users and stakeholders Develop a sustainable audit process Communicate clearly Plan your martech roadmap A few marketing technology audit tips What is a marketing technology audit? How to conduct a marketing technology audit? How to collect data?

Finance 130

Finance Marketing Marketers New Technology 130

Backlinko

SEPTEMBER 29, 2023

But what does this mean for your SEO efforts? If content is accurate, well-sourced, and transparent then it’s more likely to be trusted by both users and search engines. Simply put, E-A-T was designed to ensure that users are provided with reliable and valuable information when they use Google. This makes sense.

Finance 122

Finance Health User-Generated SEO 122

Search Engine Land

JANUARY 12, 2023

Now we’re seeing more examples of brands using AI-generated content. And the SEO community wanted to know Google’s policies around these efforts. A big moment in web publishing and SEO.” “ How Bankrate.com is ranking with AI-generated text ” – Johannes Beus, SISTRIX. Bankrate example.

Branding 20

Branding Finance User-Generated SEO 20

Adobe Experience Cloud Blog

JUNE 5, 2018

It’s a treasure trove for brands to engage users and drive leads. What keywords are to SEO, hashtags are to social media. Here’s how the link appears to your readers: It takes users to a page that looks like this: Clicking on any of the images drives the reader to the story. Focus on Hashtags. Use Images with CTAs.

User-Generated 134

User-Generated eBook Thought Leadership Promotion 134

Hubspot Marketing

JUNE 7, 2022

On-Page SEO Template. Download the on-page SEO template here. To make on-page SEO easier, we've rolled out a handy website content planning template to help you create a website structure. These on-page SEO templates will make your site more appealing to Google and help you rank better. Content Writing Templates.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hubspot Marketing

DECEMBER 12, 2023

While many SEOs will argue that authoritativeness is the main factor for higher rankings, surprisingly, it's not. When a user types a query, Google provides a list of websites and other resources, such as videos, documents, and images, that match the user's search intent. Thus, the quality of content is non-negotiable.

SEO 115

SEO User-Generated Thought Leadership Finance 115

Marketing Insider Group

SEPTEMBER 21, 2020

When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. For SEO (search engine optimization) purposes, use keywords within the categories as much as possible. Lead generation and nurturing. Sixty-eight percent of adults are Facebook users.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144