Martech

JULY 12, 2023

Data clean rooms: An example The figure below shows how a fast-moving consumer goods (FMCG) firm might collaborate with one of its large retailers. A simplified example of how an FMCG and a retailer can combine their customer data. This particular FMCG’s customer data consists mainly of demographic data (e.g.,

Retail 93

Retail Advertising Advertisers Customer 93

Econsultancy

JANUARY 25, 2022

FMCG giant Unilever illustrated the importance of this channel by dedicating one of its strategic pillars for growth in 2021 to its D2C operation and is already seeing strong growth, with ecommerce now accounting for 12% of its business. Read more of Econsultancy’s 2022 predictions and trends analysis.

Manufacturing 59

Manufacturing eCommerce PR Price 59

Econsultancy

JANUARY 27, 2022

To go back to FMCG, where ecommerce is still around the 10% mark, there are big changes afoot in marketing and digital at companies like Nestlé as they seek to effectively double ecommerce sales in the next few years.

eCommerce 62

eCommerce Transform Non-Profit Retail 62

Econsultancy

JANUARY 27, 2022

B2B2C sectors with historically little direct interaction with their customers, such as some FMCG and automotive brands, will have to do some deep thinking about how to create these valuable relationships. Something that the other 44% of brands will need to address, quickly. The pain of these changes will not be equally felt.

Retail 58

Retail Shoppers Health Analytics 58

Ariyh

FEBRUARY 20, 2023

12 pack of soda) and FMCG industries (e.g. Oreo Mint Creme Cookies, 15.25 Ounces) 52% also used an intuitive unit (e.g. Oreo Mini Chocolate Cookies, 12 bags) Using intuitive units is already very common in the food and beverage (e.g. 3 bottle packs of cleaning liquids), from intuitive labeling to multi-pack bundles.

Price 52

Price B2C Food CRM 52

Ariyh

FEBRUARY 6, 2023

The researchers analyzed 185 brands of FMCG products (e.g. For example, a known influencer’s selfie would probably generate much more reach than a normal person’s selfie, only because of how much more recognizable they are. beer, chips) and some electronics products (e.g. USB sticks, Wireless headphones).

Product 52

Product Transform User-Generated B2C 52

Econsultancy

FEBRUARY 23, 2022

The company has run a series of game campaigns, with a two games a week strategy, that have boosted existing customer relationships and spending, attracted new customers and also allowed it to nurture relationships with its FMCG brand partners.

Retail 57

Retail Marketing Mix Marketing Marketers 57

Econsultancy

DECEMBER 16, 2021

Big brands from FMCG to consumer electronics saw their D2C ecommerce revenue soar in 2020 and have continued to invest in customer relationships in 2021. The D2C evolution.

Retail 52

Retail eCommerce Shoppers CRM 52

Digital Marketer

JULY 8, 2022

For example, an FMCG brand can offer a month’s or year’s worth of goods to users that engage with its digital campaign in the group. Numerous Facebook groups cater to almost every niche you can think of. Some of these groups also allow brands to covertly advertise their products or services cleverly.

Advertising 74

Advertising Advertisers Marketing Marketers 74

Duct Tape Marketing

OCTOBER 1, 2015

This is particularly appropriate for FMCG and other items customers need to buy regularly.

eCommerce 68

eCommerce Customer loyalty User-Generated Customer 68

Neil Patel

SEPTEMBER 28, 2020

Solid case studies – Artefact has worked with clients such as FMCG to improve their digital processes. Big, diverse team – Artefact lists over 1000 employees on LinkedIn, which are composed of data scientists, software engineers, and business consultants.

Analytics 134

Analytics Transform Digital Marketing Communications 134

CXL

OCTOBER 26, 2022

FMCG Food has the highest average engagement rate at 15.82%, while media-house has the lowest at 3.43%. So if your video has 5,000 likes, 30 comments, 300 shares, and 250,000 views, your engagement rate would look like this: [(5000 + 30 + 300) / 250,000] x 100 = 2.13%.

Customer 95

Customer Entertainment User-Generated eCommerce 95

Martech

NOVEMBER 9, 2023

Case 1: An FMCG firm This hypothetical fast-moving consumer goods (FMCG) firm wants to address the following two scenarios. Does it even make sense to have it on your shortlist? Perhaps so, but you should understand the implications. Let’s then look at how these factors come into play using two examples.

Marketing Mix 98

Marketing Mix Manufacturing Customer Product 98

Econsultancy

NOVEMBER 22, 2021

Overall GMV rose 21% across the year, mostly driven by the home furnishing and FMCG categories, and later by apparel in the first three months of 2021. billion, and revenue for the quarter alone grew 64% year-on-year.

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Econsultancy

DECEMBER 6, 2021

Zooming in, social ad spend saw the highest jump across the FMCG food (+61.3%), automotive (+59.4%), finance (+35.3%) and ecommerce sectors (+27.5%).

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Retail & FMCG. FMCG brands are re-evaluating media strategies as consumers shift to online grocery shopping. Retail & FMCG. Advertising. Workplace impact.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

JULY 13, 2020

The Keenfolks helps global FMCG brands and Pharmaceutical companies to outpace the speed of the consumer and overcome digital uncertainty through a new category: Digital Gap Management®. About The Keenfolks.

Transform 106

Transform Pharmaceutical Customer Journey Price 106

Econsultancy

MARCH 4, 2022

Overall GMV rose 21% across the year, mostly driven by the home furnishing and FMCG categories, and later by apparel in the first three months of 2021. billion, and revenue for the quarter alone grew 64% year-on-year.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98