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Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

Buffer Marketing

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. How to create high-quality videos that perform well?

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Product Videos: 10 of the Best Promotional Product Videos Ever

Hubspot Marketing

To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one. Additionally, we have a list of impressive product videos for inspiration. What is a product video? Include a call to action. would you try it ? ?

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Story-driven marketing campaigns: Best of the MarTechBot

Martech

Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. Canva or Adobe Spark: For creating visually appealing graphics and videos. Highlight their experiences and how our food has been part of their special moments (e.g., Tools needed.

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Video is vital to ecommerce marketing — here’s what marketers need to know

Hubspot Marketing

Table of Contents What is ecommerce video marketing? Video Marketing in Social Commerce 5 Benefits of Ecommerce Video Marketing Amazon Video Marketing: An Overview Live Stream Product Marketing: An Overview 4 Tips for High-ROI Ecommerce Videos What is ecommerce video marketing?

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The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

Hubspot Marketing

Like Zumba, video marketing platform Wista focuses on amplifying diverse voices. The company features diverse talent in its promotional videos both in the form of internal team members and external influencer partners. Taylor Corrado is the senior director of brand marketing at Wistia. The result?

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8 Ways that Video Marketing is a Game-Changer for Digital Marketers in 2023

Digital Marketer

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

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5 types of social media content that can accelerate business success

Sprout Social

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey.

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