SmartBrief - Marketing

MAY 19, 2024

In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. AI has become embedded into such key technologies as smart shelves, automated inventory management, and dynamic pricing algorithms.

Retail 52

Retail Gen Z Customer Millennials 52

Marketing Insider Group

JULY 21, 2020

Statistics can help us see into (and plan) for the future. This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Transform 116

Transform User-Generated Analytics Market Trends 116

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.

Health 98

Health Management Branding Customer 98

Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Transform 101

Transform Entertainment User-Generated Education 101

Search Engine Land

SEPTEMBER 27, 2023

Hone in on experience, expertise, authority and trustworthiness (E-E-A-T) There can be as many discussions around emerging platforms for search as you like, but Google is still the head honcho when it comes to search. People increasingly turn to various platforms for their search needs instead of relying solely on traditional Google searches.

SEO 128

SEO User-Generated Entertainment Analytics 128

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. Here’s a closer look at what AI market research is all about and how you can make the most of it.

Market Research 76

Market Research Marketing Marketers Traditional Marketing 76

Martech

MARCH 13, 2024

Consider this: practically no creatives working today do so in pencil; they utilize technology to elevate their work. AI is just the next phase of technological advancement. Not only is this technology new, but it promises to do work for which we are being paid and consider ourselves skilled.

Transform 107

Transform Copywriting Market Trends Analytics 107

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Retail and social: Why should you care?

Retail 97

Retail Branding User-Generated SEO 97

Martech

DECEMBER 18, 2023

This is the second of two articles exploring data silos in marketing. If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. How did your integration effort help the last marketing campaign? Part one can be found here.

Management 140

Management Customer Communications Product 140

DirectMail2.0

JANUARY 17, 2024

This informative event brings together industry leaders, experts, and innovators from the mailing technology community and other cutting-edge mail automation services. Matthew Holliday, Director of Sales & Marketing at Franklin Rick Elmore, CEO of Simply Noted Lemay Sanchez, CEO of PlanProphet Michael Pope, CEO of DirectMailer.io

Direct Mail 52

Direct Mail Customer Marketing Marketers 52

Jeff Bullas

FEBRUARY 26, 2023

Useviral: Voted Top Emerging Talent 2023 Useviral has a strong reputation for proving the highest quality Instagram services and providing quick and affordable results. Hashtagsforlikes : Use trending hashtags How do you choose the hashtags you use in your Instagram posts? Try Useviral now 2.

Marketing 246

Marketing Marketers Analytics User-Generated 246

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Search Engine Land

AUGUST 18, 2023

As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. Get the daily newsletter search marketers rely on.

User-Generated 94

User-Generated SEO PR Content Marketing 94

Spiralytics

JANUARY 31, 2023

Technological innovations are constantly happening in the digital era, with many driven by the goal of making life easier for consumers and companies alike. For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Take short-form web videos, for example.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Search Engine Land

FEBRUARY 27, 2024

This new iteration of OpenAI’s technology involves crawling webpages to deepen the output ChatGPT can provide. Legal and ethical issues surround the technology. Understanding why bots like GPTBot do what they do is the first step to embracing this technology and leveraging its potential.

User-Generated 108

User-Generated PR New Technology Branding 108

Hubspot Marketing

SEPTEMBER 21, 2022

Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations? to learn about their takes, preferences, and behaviors around today's biggest trends. Keep reading to learn why the metaverse might not be a passing trend.

Gen Z 124

Gen Z Millennials Branding User-Generated 124

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. The challenge for marketers and brands is to meet their target audience where they are.

Shoppers 87

Shoppers Customer loyalty Advertising Advertisers 87

Businesses Grow

JANUARY 9, 2023

Today, I am proud and excited to introduce my new book — my best work — and an unmissable idea for this tumultuous marketing era. It is time for the next phase of human-centered marketing. It is time for modern marketing that works, marketing that customers actually want. Tech investments enable belonging.

Health 142

Health Marketers Marketing B2C 142

Customers.ai

DECEMBER 18, 2023

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. Reverse IP lookup is dead and it’s time for sales and marketing teams to evolve. See Who Is On Your Site Right Now! Turn anonymous visitors into genuine contacts.

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Sprout Social

JULY 13, 2022

and European markets is a unique challenge for U.S-based based marketers. These statistics will help you tailor your social strategy to the European market so you can remain on message across the pond and beyond. Social media in Europe: Advice from 3 marketers in the region. Managing a social presence across U.S.

Gen Z 95

Gen Z Entertainment Social Media Marketing Shipping 95

Vertical Response

DECEMBER 4, 2023

In the fast-paced world of digital marketing, new strategies and channels seem to emerge every day. With the rise of social media, content marketing, and influencer partnerships, some marketers may question the relevance of more traditional methods. But is email marketing still relevant in today’s landscape?

Email Marketing 64

Email Marketing Transform Marketing Marketers 64

Hubspot Marketing

JANUARY 27, 2020

As a writer who loves covering emerging technology and human being, I'm surrounded by technology. It's safe to say that I'm a big fan of emerging media, technology, and innovation. As an individual, this technology is already impacting my life. Augmented and Virtual Reality.

Millennials 138

Millennials Shipping Entertainment eCommerce 138

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. Up to 44.5%

Whitepaper 120

Whitepaper Transform User-Generated Marketing 120

Customers.ai

FEBRUARY 13, 2024

However, with recent shifts in the digital space, notably the phasing out of third-party cookies and increased privacy regulations , marketers and businesses of all sizes are taking notice of this technology. In fact, a staggering 87% of marketers agree that identity resolution is key to future-proofing their campaigns!

Customer Journey 64

Customer Journey CRM Marketing Marketers 64

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. So, to understand future search trends, we must look at what’s shifted. Your customers are only a search query away, thanks to search engines like Google. I hardly do. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Digital Marketer

SEPTEMBER 23, 2022

Business leaders from various industries are using technology to run their commercial ventures. Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. What Is Digital Marketing?

Market Trends 90

Market Trends Digital Marketing Transform User-Generated 90

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. They are not served by the website.

Advertising 98

Advertising Advertisers Transform Law 98

Search Engine Land

FEBRUARY 7, 2023

With the emergence of AI-driven tools like ChatGPT, which can understand and perform all kinds of (SEO) tasks, an ever-lasting question is once again finding its way into lots of headlines: Is the SEO industry dying? Artificial intelligence has taken over the SEO industry in recent months. ChatGPT to the rescue?

SEO 96

SEO Marketing Marketers eCommerce 96

Martech

AUGUST 23, 2023

The marketing technology revolution is the compass guiding businesses through uncharted waters. The demand for advanced marketing technologies has surged as businesses pivot their operations online. Martech solutions have emerged to support these endeavors, enabling businesses to engage with their customers innovatively.

Transform 95

Transform Customer Customer Journey CMO 95

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. For a more in-depth understanding of the hurdles and challenges in industrial marketing, read Struggling with B2B Industrial Marketing?

Manufacturing 52

Manufacturing Content Marketing Transform Thought Leadership 52

Businesses Grow

APRIL 3, 2023

But I came across a gem — An old list of marketing predictions! In 2009, I made 12 marketing predictions about the future of social media. There wasn’t any timeframe specified … they were just predictions about “the future.” The 2009 marketing predictions … and my “grade!

Marketing 134

Marketing Marketers Social Media Marketing Education 134

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. But make sure there’s plenty of room to adapt and change in your marketing strategy. Source: [link].

Millennials 134

Millennials Gen Z Retail Marketing 134

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2 This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Marketing Insider Group

NOVEMBER 21, 2022

And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future.

Event Marketing 111

Event Marketing Food Millennials Health 111

Spiralytics

JUNE 11, 2023

But images aren’t the only pieces of content that AI can produce convincingly—AI voice cloning, which essentially mimics one’s voice for different use cases, is also emerging. The potential for this technology is staggering, as governments worldwide are still determining the best laws and regulations to place for its safe usage.

Entertainment 97

Entertainment User-Generated Law Health 97