illumin

MARCH 6, 2025

Are the Gen Z type of first-time tax filers who would likely resort to digital means? Share valuable tax tips, updates on tax law changes, and key deadlines to establish trust and position yourself as a reliable expert. Grow your email list through your website, networking events, and community connections.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hubspot Marketing

JANUARY 2, 2023

Gen Z will be joining the workforce. According to Forbes, Gen Z will make up 27% of the global workforce by 2025. The new wave of employees will come with a different set of workplace expectations and priorities than the generations before. Salary transparency is becoming more critical.

Gen Z 135

Gen Z Law Marketers Marketing 135

Welcome Software

SEPTEMBER 17, 2024

These offerings strike a chord with tech-savvy millennials and Gen Z, who prioritize convenience and a tailored touch in their financial dealings. Seeing how younger generations are driving the push for personalization, it’s clear that expectations are being set high by non-banking platforms as well. The secret weapon?

Gen Z 52

Gen Z User-Generated Law Transform 52

Hootsuite

FEBRUARY 10, 2025

But it can be complex to navigate compliance with laws and regulations in your region on top of producing high quality content. Youll need to check which federal and regional laws apply to your organization, as well as any social media rules your professions licensing authority requires. based healthcare organizations on social media.

Law 61

Law Health Entertainment Gen Z 61

Search Engine Land

MARCH 8, 2024

ban on TikTok would significantly impact advertisers, especially those targeting Gen Z. As TikTok is owned by the Chinese multinational ByteDance, it falls under China’s controversial cybersecurity laws. These laws, among other things, contain provisions that could potentially require TikTok to furnish U.S.

Gen Z 104

Gen Z Law Advertisers Advertising 104

Hootsuite

OCTOBER 18, 2024

We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. 44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Search Engine Land

MARCH 11, 2024

ban on TikTok would significantly impact advertisers, especially those targeting Gen Z. The app is owned by ByteDance, which is based in Beijing and therefore falls under China’s controversial cybersecurity laws. These laws, among other things, contain provisions that could potentially require TikTok to hand over U.S.

Gen Z 100

Gen Z Law Advertisers Advertising 100

Hootsuite

JUNE 28, 2023

Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. I jest, but in reality, 54% of Gen Zers spend 4 or more hours a day on social media compared to only 28% of all American adults.

Gen Z 133

Gen Z Analytics Social Media Marketing Law 133

Sprout Social

APRIL 13, 2020

” Happy we got a chance to visit my father in law at the VA hospital, even under these circumstances. Hsiung brings over 29 years of experience in law enforcement to the table as Deputy Police Chief of the Mountain View Police Department in California. The staff there are trying the best they can. pic.twitter.com/DjB8ntHpgc.

Communications 145

Communications Gen Z Law Food 145

Search Engine Land

MARCH 6, 2024

A bipartisan group of lawmakers is proposing a law that would force ByteDance, TikTok’s owner, to divest the app within the next six months. As TikTok is owned by the Chinese multinational ByteDance, it falls under China’s controversial cybersecurity laws. The details. user data to the Chinese Communist Party upon request.

Gen Z 79

Gen Z Law Advertisers Advertising 79

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. This is the law of supply and demand from your Econ 101 class — a key factor in scarcity marketing that Skims has leveraged to drive sales.

Gen Z 98

Gen Z Millennials Law Fashion 98

Sprout Social

MARCH 31, 2022

While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers. On the flip side, TikTok is banned in some regions due to censorship laws and has faced some scrutiny due to privacy concerns. Availability. Analytics.

Gen Z 140

Gen Z Entertainment Law Fashion 140

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). On the social side, Denny’s aims at connecting with younger Gen Z consumers, while maintaining their presence with Gen X and Boomers.

Gen Z 104

Gen Z Customer Millennials Law 104

SmartBrief - Marketing

MARCH 19, 2024

This has become a movement that generations from baby boomers to Generation Z have embraced. In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. These consumers demand transparency and authenticity from brands.

Gen Z 133

Gen Z Law Marketing Marketers 133

Buffer Marketing

DECEMBER 4, 2024

From Gen Z to Baby Boomers, the platform has something for everyone. Legal considerations : Always consider and respect copyright laws. TikTok's library is generally safe to use, but if you're sourcing music externally, make sure you have the rights to use it.

User-Generated 79

User-Generated Fashion Gen Z Analytics 79

Sachs Marketing Group

SEPTEMBER 21, 2022

First, changes in privacy law and personal data tightened around companies like Facebook and Google. They’re not alone, as 72 percent of Gen X , 64 percent of Millennials, and 60 percent of Gen Z agree. . Nearly 60 percent of Millennials prefer to check their email on the phone, alongside 67 percent of Gen Z.

Email Marketing 104

Email Marketing Gen Z Millennials User-Generated 104

Sprout Social

FEBRUARY 5, 2024

I think one thing [businesses] need to consider, especially as our society grows, is that a lot more brands are moving toward appealing to the Gen Z audience. And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk.

Gen Z 135

Gen Z User-Generated Branding Education 135

Scoop.it!

MAY 4, 2023

According to Hubspot , 49% of Gen Z customers often find new products via Instagram Stories. You can leverage user-generated photos and videos as perfect content for Instagram Reels and TikTok to increase sales. For instance, it is challenging for law firms to share user-generated content without customers’ permission.

User-Generated 118

User-Generated Gen Z Law Promotion 118

Buffer Marketing

OCTOBER 23, 2023

Possible Exit from Europe Due to EU laws, Elon Musk contemplates withdrawing Twitter/X from Europe, which could shake the platform's global presence. Takeaway: Gain insights into the digital behaviors of Gen-Z to tailor your content and engagement strategies accordingly. teens spend around 4.8

Gen Z 116

Gen Z Affiliate Marketing User-Generated Law 116

Neil Patel

FEBRUARY 23, 2021

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Generation Z showed us what the intersection of technology and humanity looks like. Gen Alpha may be warier of providing or allowing access to their data to social media giants, search engines, ad agencies, and so on.

Millennials 128

Millennials Health Education Gen Z 128

Buffer Marketing

SEPTEMBER 6, 2023

According to The New York Times , it’s Gen Z’s search engine of choice. The perfect example: A video from a creator @jazzy_hopper whose mother-in-law wore a white gown to her wedding. Use TikTok’s search function You may have heard about TikTok SEO or that TikTok is the new Google.

Gen Z 130

Gen Z Energy Transform Law 130

Neil Patel

JUNE 22, 2021

For example, if you’re a highly respected law firm that people look to for advice, strategy number 22, “Be a little weird,” might not be the best option. Target Millennials and Gen Z With Adaptive Content. Millennials and Gen Z now make up a huge segment of the U.S. population. Adaptive content is one way to go.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Sprout Social

JUNE 20, 2024

Influencer marketing in the UK If you’re a brand looking to reach Gen Z and millennial consumers in the UK, influencers should be part of your marketing strategy. On average, one in four UK-based adults admitted to being impacted by influencer recommendations, with the share exceeding 50% for Gen Z.

Gen Z 54

Gen Z Millennials Food Fashion 54

Set Up

MAY 13, 2024

Trending Topics Gen Z = Penny Pinchers While economic conditions are on the rise, Gen Z’s not buying it. More And More Privacy Last month, 16 states instituted comprehensive consumer privacy laws. Read about what’s being talked about this week! Reaching out could even lead to your first hire.

Gen Z 52

Gen Z Law Price Promotion 52

Set Up

JANUARY 8, 2024

Trending Topics Mickey Now In Public Domain As of January 1st , several characters are no longer under copyright law and can be repurposed in content. Either way, this absurdist humor resonated with more than just Gen Z viewers. Read about what’s being talked about this week! People have already started using Mickey Mouse.

Gen Z 52

Gen Z CMO Law Communications 52

Search Engine Land

DECEMBER 28, 2023

antitrust and consumer protection laws in June. Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

User-Generated 116

User-Generated Retail Non-Profit Advertisers 116

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. The 12 Immutable Laws of High-Impact Messaging, for example, emphasizes that stories are the best vehicle for brand messages. If you can’t reply to comments and messages swiftly, you don’t have time for it.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Buffer Marketing

SEPTEMBER 6, 2023

According to The New York Times , it’s Gen Z’s search engine of choice. The perfect example: A video from a creator @jazzy_hopper whose mother-in-law wore a white gown to her wedding. Use TikTok’s search function You may have heard about TikTok SEO or that TikTok is the new Google.

Gen Z 52

Gen Z Energy Transform Law 52

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z 104

Gen Z Branding Food Fashion 104

Businesses Grow

DECEMBER 16, 2024

Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. And theyre searching and saving more than other generations. As the big tech companies race toward AI dominance, they are systematically and unabashedly breaking the law as part of their business strategy.

Gen Z 100

Gen Z Marketing Marketers B2C 100

Adobe Experience Cloud Blog

MARCH 9, 2020

Perhaps the values economy, with Gen Z coming into economic maturity , and consumers make more purchasing choices based on the stand a particular company or brand takes on issues such as social justice and humanitarian issues as well as environmental responsibility. What does the experience economy become?

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Search Engine Land

DECEMBER 27, 2023

By May, we heard the new Google would be “visual, snackable, personal and human” in a bid to win over younger searchers (who Google knows from internal data were using TikTok and Instagram for Search — see: Survey: 51% of Gen Z women prefer TikTok, not Google, for search ). Dig deeper.

SEO 117

SEO User-Generated Gen Z Analytics 117

Martech

MAY 14, 2024

Status of the law. Last month President Biden signed a law requiring TikTok to be sold within nine months or be banned in the U.S. However, while TikTok is a very popular channel, especially with Gen Z, it is only one of several available to influencers.

Influencer Marketing 129

Influencer Marketing Gen Z Law CMO 129

Spiralytics

JANUARY 22, 2023

Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society. It’s important to note, however, that responsible marketing should not be seen as a mere strategy to attract customers.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Hubspot Marketing

JANUARY 3, 2024

Instead of offering to cut down on subscriptions, he says, "Grandma needs to go,” offending his mother-in-law and her daughter. The song choice of “Elastic Heart” really ties together a younger crowd of Gen Z and Millenials who both love Sia’s music. Spotify is known for young, fun commercials, and this is no exception.

Food 128

Food Advertisers Advertising Gen Z 128

Buffer Marketing

OCTOBER 9, 2023

Regulatory Challenges X headed for a 'rule of law' clash with EU , warns Twitter’s former head of trust & safety. Gen Z’s Influence Ambitions Consistent desire among Gen Z to become influencers (57% in 2023 vs. 59% in 2019).

Gen Z 117

Gen Z User-Generated Transform Education 117

Duct Tape Marketing

SEPTEMBER 7, 2022

I don't, you know, I always say, you know, in the office, if you heard someone fighting with their mother-in-law on the phone, or they've spilled a cup of coffee down their shirt, you have pretty much all the context, you need to react to their emotions. Your arms crossed. I think emojis are actually really useful.

Management 85

Management Communications Gen Z Global Marketing 85