Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 97

eCommerce Gen Z B2C Shoppers 97

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 92

Gen Z User-Generated Entertainment Millennials 92

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM.

Management 118

Management Gen Z CRM Shipping 118

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. In one of their latest blogs, Social Media Today shares a quick rundown of the tips Meta shares to boost ad campaign performance. But there are also many other ways to have a fun time without getting drenched.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Hootsuite

JUNE 28, 2023

Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. I jest, but in reality, 54% of Gen Zers spend 4 or more hours a day on social media compared to only 28% of all American adults.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market. So this begs the question: is TikTok the new (social media) Amazon? fulfillment centers.

eCommerce 94

eCommerce Gen Z User-Generated Retail 94

Buffer Marketing

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Gen Z 124

Gen Z Entertainment Transform User-Generated 124

Hootsuite

JULY 11, 2022

So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. 54% of Gen Z snappers use the app weekly. In this case, Gen Z refers to folks aged 12 to 17. Snapchat age demographics. 39% of Snapchat’s advertising audience is between the ages of 18 and 24. Source: Digital 2022.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 104

Gen Z Direct Mail User-Generated Millennials 104

Hubspot Marketing

MAY 16, 2023

With a greater and greater need for a social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Econsultancy

DECEMBER 6, 2021

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. However, more and more users are becoming cynical about the way in which content is served to them on social platforms. Global social media ad spend was up 50.3%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 100

Gen Z Branding Influencer Marketing Fashion 100

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. Paid social media advertising can help your business generate more leads.

Gen Z 114

Gen Z User-Generated Social Media Marketing Millennials 114

Hubspot Marketing

DECEMBER 11, 2023

Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. However, there’s a spread across economic and political spectrums, making it an exciting place for debate. Disadvantages of X Lack of Moderation X touts itself as a place for freedom of speech.

Gen Z 101

Gen Z Branding Advertising Advertisers 101

Hubspot Marketing

FEBRUARY 6, 2024

This aligns with a finding in our most recent Social Media Marketing Report, in which 59% of marketers say videos with authentic, behind-the-scenes content yield the best results on social media. A recent study found that 71% of Gen Z consumers will stay loyal to brands they trust.

Gen Z 102

Gen Z Entertainment Education Social Media Marketing 102

Scoop.it!

NOVEMBER 2, 2023

This proactive approach empowers businesses to make well-informed decisions regarding inventory management, production schedules, and resource allocation. As a result, companies can respond swiftly to evolving customer behaviors, minimize lead times, and maintain a competitive edge in the dynamic digital market landscape.

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Hubspot Marketing

APRIL 4, 2024

80% of social media marketers say that customers now prefer to buy in-app. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. Instagram’s search bar and the HubSpot Marketing Hub are two simple places to start. Use an influencer discovery platform.

Influencer Marketing 105

Influencer Marketing Branding Gen Z Marketing 105

Sprout Social

JULY 13, 2022

Managing a social presence across U.S. and European markets is a unique challenge for U.S-based based marketers. To put it simply, social media in Europe is way different from social media in the U.S. Social media in Europe: Advice from 3 marketers in the region.

Gen Z 96

Gen Z Entertainment Social Media Marketing Shipping 96

Hubspot Marketing

FEBRUARY 16, 2023

When applied in the context of social media, it's the return on investment from your social media activities and expenses. One of the most popular ways to measure social media ROI is through paid advertising. For Baby Boomers, YouTube is their second favorite social media app.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. And while many still use Google as their gateway into the web, there is a shift among younger generations toward TikTok. are under 30, accounting for the Gen Z audience and younger millennials.

Gen Z 118

Gen Z Millennials User-Generated Marketing 118

Hootsuite

NOVEMBER 10, 2021

It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. Here, you can add a profile picture and bio, plus links to other social accounts. To switch to a Business Account, tap the three dots in the upper right corner, then Manage Account. Set goals and objectives.

Gen Z 143

Gen Z Analytics Energy Advertising 143

Hubspot Marketing

MARCH 8, 2021

To leverage this feature, you merely need to go to your Facebook Commerce Manager settings , link your Facebook and Instagram Business pages to each other, and enable your Shop on your Instagram Business profile so your visitors will see a View Shop button. Takeaways for Marketers.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Sprout Social

SEPTEMBER 20, 2021

Grow your presence on specific social platforms (think: getting more Instagram followers , managing a community on Twitter). Seasoned social media experts have the resources and know-how to accomplish all of the above. Social Media Marketing Specialist, NVISION.

Gen Z 116

Gen Z Transform Social Media Marketing Fashion 116

Hootsuite

FEBRUARY 1, 2022

Influencer marketing. This makes Twitch the perfect place for influencer marketing or partnerships. 4 quick tips for successful Twitch influencer marketing. Twitch isn’t the place for serious themes or heavy, emotional content. Want to really know what goes on in the world of Gen-Z? Branded channel.

Gen Z 104

Gen Z Food Influencer Marketing Marketing 104

Hubspot Marketing

APRIL 11, 2022

Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. TikTok is revolutionizing the social media marketing landscape through its infinite loop buyer's journey.

Gen Z 110

Gen Z Transform Entertainment Customer Journey 110

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. TikTok : Popular with Gen Z, it offers creative, short-form video content. Absolutely!

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. This time, this place. My happy place. My favorite place is beside you. Are we leaning into millennial cringe or Gen Z chaos? The moment you’ve been waiting for #ACostaChristmas #Christmas #ChristmasCups.

Gen Z 107

Gen Z Entertainment SEO Social Media Marketing 107

Digital Marketer

MAY 4, 2023

These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. As a result, customers are placing a higher value on the overall shopping experience than ever before.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. The comments section of TikTok videos is a great place to learn how to speak TikTok.

Gen Z 106

Gen Z User-Generated Finance Customer loyalty 106

Hootsuite

JANUARY 12, 2022

YouTube’s VP of Product Management described the video format as “a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” and goes on to say, “Shorts is a new way to express yourself in 15 seconds or less”. billion daily views globally. Get the vibe right.

Gen Z 137

Gen Z Entertainment User-Generated Video Marketing 137

Hubspot Marketing

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. For 2019, what I’m keeping my eye on is some of the forgotten channels. Lasso by Facebook.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”.

Branding 102

Branding Gen Z Affiliate Marketing User-Generated 102

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences.

Gen Z 99

Gen Z User-Generated Millennials Marketing 99

Hootsuite

APRIL 3, 2023

Grab these 50+ free Canva social media templates. Plus, Hootsuite Composer has Canva built-in, so you can create top-notch graphics for your posts faster than ever — all in one place. It’s economical, super easy to set up, and you don’t need to know any technical ads management stuff.

Gen Z 112

Gen Z User-Generated Transform Education 112