Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 57

Gen Z Fashion User-Generated Digital Marketing 57

Rock Content

JULY 6, 2023

You could gain a better understanding about search volume, competition, and user intent for example. According to Google , nearly 40% of Gen Z prefer to search on TikTok and Instagram over Google Search and Maps. With that being said, why not take advantage of two result generating channels to perform even better?

Marketing Plan 111

Marketing Plan SEO Gen Z eBook 111

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media goals should align with your overall marketing objectives. Start developing a successful social media marketing plan by writing down at least three goals for social media.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Hubspot Marketing

JANUARY 16, 2023

In 2022, the influencer market in the U.S. 1 in 4 marketers currently leverage influencer marketing. 72% of Gen Z and Millennials follow influencers on social media. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023. billion to 4.14

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

FEBRUARY 17, 2023

It’s also the top content type marketers plan to leverage for the first time in 2023. Audio chat rooms are trendy among Gen Z. A Spotify study found that 80% of Gen Z enjoy audio content because it allows them to express their individuality and explore different sides of their personalities.

Gen Z 136

Gen Z Education Social Media Marketing User-Generated 136

Hubspot Marketing

JANUARY 16, 2023

Social media communities are on the rise: Over the past three months alone, 20% of social media users joined an online community, while 22% actively participated in one. Only 21% of social media users rate products sold in-app as high quality, and just 42% of social media users feel comfortable making purchases on social media platforms.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Hubspot Marketing

MAY 13, 2020

To help you get started, marketing software like HubSpot's Marketing Hub can make this a seamless process. Plus, if you implement this strategy, you'll diversify your content marketing plan. Encourage user-generated content. Have you ever wondered, "How can I get marketing content for free?"

Gen Z 144

Gen Z User-Generated Inbound Marketing Marketing 144

SocialPilot

JANUARY 16, 2024

billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

OCTOBER 30, 2022

On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend. Influencer marketing will also see significant growth in 2023 with 17% of marketers planning to invest in it for the first time, the 2nd highest of any trend.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well. On TikTok alone, influencer spending is expected to grow by 27.8%

Retail 104

Retail Gen Z Market Trends Millennials 104

Businesses Grow

MARCH 27, 2023

When you log in to Bard, it emphasizes that it is still an experiment, and I was one of the first-week users, so we’ll keep that in mind when we see the results. Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Rock Content

JANUARY 18, 2021

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Content Experience.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. 46% of web users can’t tell the difference between PPC ads and organic search links. Approximately 928.5

Gen Z 125

Gen Z User-Generated eCommerce Finance 125

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Your marketing goals and objectives must align with the overall goals of your business. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

NOVEMBER 17, 2020

The heaviest podcasts users listen while they are away from home; often while at work. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

FEBRUARY 16, 2023

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. billion monthly active users.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

TechWyse

MARCH 28, 2023

The Social Book also includes some marketing ideas that you can implement for your next International Women’s Day campaign. Take a look at some of the tips below: Establish user awareness of the brand, track potential user groups, and explore consumer motivations. Marketing Content to Gen Z?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Users are most engaged on social media when they’re entertained.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. There are 2 types of flair: User flair. What is Reddit?

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Digital Marketer

JUNE 7, 2023

Social commerce involves marketing and selling your product (or service) directly on social media platforms. Social media users can stay on their social profiles, read about the product/service, and buy it — all of this without leaving the platform. Are they millennials or Gen Z? What do they like and dislike?

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Sprout Social

NOVEMBER 28, 2022

In fact, 76% of engaged social media users say it’s important for companies to post about their employees. One step further: Create an engagement moment and leverage user-generated content by featuring your audiences’ pets in your Story. But this is also an easy way to lean into user-generated content. Even better.

Branding 140

Branding Gen Z User-Generated Promotion 140

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

SocialPilot

JANUARY 15, 2024

A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. On average, Facebook users spend 26 minutes per day watching videos on the platform.

Video Marketing 106

Video Marketing Gen Z Marketing Marketers 106

Hubspot Marketing

MARCH 11, 2019

Generate Leads and Boost Conversions. Promoting and sharing your products on social media is a simple way to improve lead generation , boost conversions, and increase sales because you’re advertising to people who have opted engaging with you by following your account. billion users. billion users. billion users.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Sachs Marketing Group

MARCH 17, 2023

Imagine your brand’s social media accounts becoming a thriving interaction hub, with posts consistently generating likes, comments, and shares. Leverage user-generated content : Encourage your audience to share their stories about your brand or products. That’s where our proven tactics come in.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

SocialPilot

JANUARY 24, 2024

These shades are more than eyewear; they’re a game-changer for Gen Z. Ray-Ban collaborated with various social media influencers to showcase these sunglasses, reaching a wider audience and connecting with the younger generation. Your brand values are the North Star guiding your marketing ship.

Influencer Marketing 110

Influencer Marketing Gen Z Social Media Marketing Communications 110

Hubspot Marketing

APRIL 12, 2022

And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Identifying issues with your website and improving the user experience is another highly effective strategy for driving traffic to your web content, improving SERP ranking, and increasing engagement.

Gen Z 115

Gen Z Market Research Millennials Content Marketing 115

Hubspot Marketing

APRIL 2, 2025

This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Dont believe me?

User-Generated 110

User-Generated Gen Z Retail Food 110

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” million users.

Gen Z 103

Gen Z Millennials User-Generated Advertising 103

SocialPilot

MARCH 10, 2025

Memes have evolved from simple internet jokes to valuable marketing tools , shaping cultural conversations and driving engagement. Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. Appeals to Younger Audiences Millennials and Gen Z live and inhale memes.

Gen Z 52

Gen Z Branding Entertainment Millennials 52

Hootsuite

OCTOBER 25, 2021

Also use it to track results and present the plan to your boss, teammates, and clients. For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. According to McKinsey, consumers — and especially Gen Z — value authenticity above all.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Search Engine Land

JULY 1, 2024

Users increasingly seek information across platforms like YouTube, TikTok, ChatGPT and social media. After watching their Instagram story, 58% of Instagram users feel more connected to a brand. New search terms stem from coined phrases that users display in video captions or specific product names that go viral within the app.

SEO 106

SEO PR User-Generated Shoppers 106

AWeber

JUNE 10, 2024

Instagram has 2 billion monthly users, 83% of whom say they discover and research products in-app, making it a potent marketing channel. But if you want to stand out from the crowd, leveraging Instagram video marketing can bring you ahead of your competitors, as this content format is taking the world by storm.

Video Marketing 111

Video Marketing Gen Z User-Generated Marketing 111

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.

Advertising 52

Advertising Advertisers Retail Shoppers 52