Vertical Response

JULY 7, 2024

Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels. Influencer marketing is another area where Instagram shines. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. The following trends keep shoppers hooked and turn these livestreams into must-watch events. We also predict that AI-generated captions and translations will help make live social shopping more inclusive and accessible.

Branding 118

Branding Gen Z Energy Shoppers 118

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!).

Gen Z 84

Gen Z Social Media Marketing Transform Marketers 84

Sprout Social

MARCH 27, 2025

A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity. As marketers craft their creator marketing strategies, theyre trying to meet their audience where they are, while delivering the content types that resonate most on each distinct platform.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. online shoppers.

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Hubspot Marketing

MAY 28, 2025

The real-life product clips help shoppers connect with the brand, and they reported a bump in conversion rates. Source Pro tip: If youre just getting started with video marketing, download the Ultimate Video Marketing Guide. Engage shoppers, showcase products, and drive sales. Shoppers who watch videos are 3.6

eCommerce 106

eCommerce Shoppers Marketers Marketing 106

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.

Gen Z 65

Gen Z Transform Fashion Food 65

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Below, I'll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products.

Shoppers 145

Shoppers Product Gen Z Promotion 145

Sprout Social

MARCH 13, 2025

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Sprout Social

JULY 20, 2021

Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. It’s the top social network among Gen Z audiences and the third most popular among Millennials. Will Instagram Drops work for my brand? Check out this example from Nars Cosmetics.

Gen Z 140

Gen Z Product Retail Millennials 140

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. The result? Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketers 141

Martech

AUGUST 5, 2021

Good morning, Marketers, and what comes first, strategy or operations? Sedlak doesn’t mean strategy isn’t desirable; just that an operations team could set up a website or a social media presence and generate revenue with no coherent planning or objectives. Coupons, the Gen Z way . Read more here.

Gen Z 113

Gen Z Transform Price User-Generated 113

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. Facebook Usage Stats Facebook has 3.03

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market.

eCommerce 119

eCommerce Gen Z User-Generated Retail 119

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

FEBRUARY 11, 2021

For example, a popular e-commerce brand might create a physical pop-up shop from October to December to attract holiday shoppers. In just two and a half months, the store welcomed over 100,000 shoppers and showed just how effective a physical presence could be for a mostly online brand. Virtual Pop-Up Shops. Tupperware.

Fashion 137

Fashion Gen Z Retail Shoppers 137

SocialPilot

JULY 4, 2025

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. They can use these insights to incorporate into their brands to come up with a new innovative marketing strategy or a product by itself to stand out from the competition and offer customers what they need.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

Martech

MAY 13, 2022

Many mobile marketing tools can be used together to create a comprehensive mobile marketing strategy, allowing businesses to provide a seamless customer experience across all channels. If you’re looking for a way to reach a larger audience and grow your business, mobile marketing is worth considering.

Transform 127

Transform Gen Z Shoppers Retail 127

SocialPilot

JULY 4, 2025

In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. They can use these insights to incorporate into their brands to come up with a new innovative marketing strategy or a product by itself to stand out from the competition and offer customers what they need.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. They have even introduced a new area in the Explore tab that will allow social shoppers to more easily find relevant content.

Gen Z 144

Gen Z Promotion Shoppers Energy 144

Neil Patel

JANUARY 18, 2023

Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. Google ranks fifth. That’s right. Not yet convinced?

SEO 136

SEO Gen Z User-Generated Advertising 136

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. 60% of marketers agree that authenticity and quality are equally important elements of successful content. More cost-effective than influencer marketing. And with consumers 2.4

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Use Insider

JANUARY 17, 2024

Let’s dive into three of the most powerful beauty marketing strategies brands can leverage to set their brand apart, drive growth, and engage and convert anonymous browsers into avid buyers. Strategy 1: Increase product discovery Gen-Z are used to TikTok, Reels, and Instagram Stories—and InStory is Insider’s answer to all three.

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Hootsuite

DECEMBER 8, 2022

Because influencer marketing works. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. According to a 2022 Oracle survey , 84% of Gen Z consumers have purchased products in direct response to social media content.

Gen Z 122

Gen Z Influencer Marketing User-Generated Promotion 122

Hubspot Marketing

MAY 27, 2024

However, I‘ve personally discovered that you need an effective Facebook ad strategy to see results. So, I’ll share an overview of some of my Facebook marketing strategies to help you drive engagement and conversions, along with insights from other marketing experts.

Gen Z 131

Gen Z Customer Journey Advertising Advertisers 131

Litmus

SEPTEMBER 24, 2024

. “Although the pace of increase in holiday sales will be slower than last year, we expect that healthy growth in disposable personal income (DPI), combined with a steady labor market, will support a solid holiday sales season.” With the right holiday email marketing strategy , you can score big.

Shoppers 94

Shoppers Millennials Retail Email Marketing 94

Search Engine Land

OCTOBER 4, 2022

In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs).

Shoppers 107

Shoppers Retail Finance User-Generated 107

Exposure Ninja

JULY 13, 2022

This guide explains SHEIN’s marketing strategy, and how you can replicate it. SHEIN’s Social Media Strategy. In each section we’ll explain how you can replicate SHEIN’s marketing strategy for your own brand, even if you’re not a fashion retailer. SHEIN’s Website and App.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Econsultancy

DECEMBER 3, 2021

54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. As a result, fifty-four percent of UK-based online shoppers have become more price-sensitive towards fashion purchases since the start of the pandemic, new data from antuit.ai

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Power Digital Marketing

NOVEMBER 29, 2022

3 With consumers wanting to return to real, human interaction via shopping, retail marketing strategies using a customer-centric model proved marketplace viability. As the holiday season closes in and a fresh year descends, it’s never been more critical to employ a retail strategy that improves sales. Business Insider.

Retail 52

Retail Gen Z Shoppers eCommerce 52

Customers.ai

OCTOBER 24, 2024

By analyzing when your customers are most active—whether it’s the time of day or specific days of the week—you can adjust your marketing strategies. You can also update your lead capture settings to align with peak visitor activity, ensuring you don’t miss high-intent shoppers. Can I use website demographics for email marketing?

Gen Z 79

Gen Z eCommerce Analytics Direct Mail 79

Girl Power Marketing

AUGUST 9, 2021

Emerging, niche and white label brands will have yet another edge over legacy CPG manufacturers in the coming years, with their ability to offer omni-channel experiences that deliver a consistent, personalized experience for shoppers across all channels and devices.

Manufacturing 52

Manufacturing Gen Z Logistics Millennials 52

TechWyse

JANUARY 31, 2023

Marketers have noticed the rise of TikTok influencers and their impact on online audiences (especially GenZ), and are quickly implementing the social network into their marketing strategies. Instead, you need to make your business stand out and convince shoppers that your products/services are worth the investment.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

Unbounce

MAY 1, 2024

The success of this A/B test provided Going with valuable insights, driving them to further optimize their marketing strategies and use Unbounce’s capabilities to continually refine and improve their customer acquisition efforts. Read the full Going case study here. Campaign Monitor: How dynamic text enhancement led to a 31.4%

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59

Spiralytics

APRIL 23, 2023

Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies. So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52