Hubspot Marketing

JULY 22, 2022

To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Gen Z Overview (ages 18-24). Social media, YouTube ads, and internet search are the top ways Gen Z discover new products. click here to jump to our comparison section.

Gen Z 139

Gen Z Millennials Retail User-Generated 139

Businesses Grow

APRIL 1, 2024

Repurpose your content into short-form videos for social and get your expertise into places being scraped to build AI data models (sites like Reddit and Quora, featured snippets in Google, and guest blog/vlog appearances). Further, 32% of Gen Z rely on social media influencers to help them discover brands and products.

Gen Z 126

Gen Z Marketing Marketers User-Generated 126

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. Social media could be the future of e-commerce.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Search Engine Land

FEBRUARY 9, 2024

For many, especially younger audiences, TikTok is a go-to place to search and discover information. Gen Z users favor more personalized, algorithm-led social networks (48%) over search engines (44%) when looking for information about brands, products or services, per WARC’s 2023 Consumer Trends report (subscription required).

Gen Z 122

Gen Z Transform Millennials SEO 122

Hubspot Marketing

MARCH 20, 2023

What types of content do consumers prefer for learning about products and services? When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. What can marketers do?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Transform Advertising Advertisers 122

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Generation Z.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. This number drops to 38% for Millennials.

Gen Z 131

Gen Z Market Trends Millennials Marketing 131

Hubspot Marketing

MAY 8, 2023

For example, embracing BeReal , a new social media platform popular among Gen Z, can make a splash with that demographic in a space brands haven’t yet saturated. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.

Gen Z 131

Gen Z Millennials Marketing Marketers 131

TechWyse

MARCH 28, 2023

That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. Marketing Content to Gen Z? What do you want to show?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

AUGUST 15, 2022

For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What Instagram's DM Shopping Feature Looks Like.

Gen Z 104

Gen Z Millennials Shoppers Retail 104

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. If you’re looking for higher-spending millennials, for example, try Pinterest. Most people check in when they want to research a type of product or resource. In second place is Brazil at 27 million. of the 13+ age group.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Sales Force: CMO

AUGUST 2, 2022

Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. The key challenges affecting each generation. Gen Z (those born between 1997 and 2010) is entering the workforce in the midst of a significant reevaluation of how, where, and why we work.

Gen Z 89

Gen Z Millennials Health User-Generated 89

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments.

Gen Z 102

Gen Z SEO Real Estate Millennials 102

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 104

eCommerce Gen Z B2C Shoppers 104

Lynton Web

JANUARY 29, 2024

1 product discovery channel for Gen Z and Millennials (31% of customers use social to find answers to questions), it’s no wonder marketers are increasing their spend here this year. Google will also take notice and may place your site lower in rankings. With social media being the No.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Sprout Social

JUNE 28, 2021

According to research conducted by the Harris Poll, on behalf of Sprout Social, 43% of Generation Z and 49% of Millennials have purchased directly from a social media platform. And that number is expected to rise as the consumers most likely to purchase on social media—Millenials and Gen Z—have increasingly more spending power.

Gen Z 107

Gen Z Transform Millennials Shipping 107

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 92

Gen Z User-Generated Entertainment Millennials 92

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. Image Source Google has noticed this switch, with one of its executives even saying that Google Search and Maps have lost searchers in younger generations who instead turn to apps like TikTok and Instagram to look for places to eat. 2014 - Musical.ly

Gen Z 135

Gen Z User-Generated Transform Social Media Marketing 135

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Buffer Marketing

APRIL 18, 2024

Whether you're ready to dive in and incorporate 3D mascots and characters or prefer to dip your toes in with strategically placed 3D graphics, the options are bountiful. It’s great for brands looking to attract rebellious audiences and appeal to Gen Z online.

Gen Z 106

Gen Z Branding Transform Food 106

Sprout Social

APRIL 22, 2021

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. TikTok was the number 1 downloaded app in the Apple app store and in fourth place on the Google Play store.

Gen Z 139

Gen Z User-Generated Millennials Marketing 139

Hubspot Marketing

FEBRUARY 27, 2023

YouTube and WhatsApp ranked in second and third place. Millennials ranked Instagram as their favorite social media app in 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Source ) 10. Source ) 11.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Girl Power Marketing

MAY 18, 2022

Pet Owners by Generation. Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. They’re followed closely by Baby Boomers at 27% and Generation X at 24%. Generation Z, Generation Alpha, and the Silent Generation share the last slice of the pie at 17%.

Millennials 98

Millennials Gen Z Food Marketing 98

Martech

FEBRUARY 22, 2023

What this tells me is that video production quality will be a focus. And while many still use Google as their gateway into the web, there is a shift among younger generations toward TikTok. Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch.

Gen Z 115

Gen Z Millennials User-Generated Marketing 115

Hubspot Marketing

JANUARY 9, 2023

Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Marketers can host Q&A forums called Reddit AMA's (Ask Me Anything) to engage with their audience and answer questions about a product or service. The more downvotes a post gets, the less visible it becomes.

Gen Z 125

Gen Z Marketing Marketers Millennials 125

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. 31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials.

Non-Profit 126

Non-Profit Gen Z Millennials User-Generated 126

Hubspot Marketing

APRIL 29, 2024

This good feeling can make you believe the new product or media is as good as the original, even if it's not actually that unique or high-quality. Brands understand this and use the emotional connection to link their product with our memories and "manipulate” us to buy. What great times these were!” And that makes sense.

Gen Z 97

Gen Z Fashion Millennials Food 97

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Buyers may place orders on their phones but still buy for their companies. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. This last one is a biggie.

Gen Z 123

Gen Z Pharmaceutical Customer Acquisition Marketing 123

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s also where millions of people go to discover products and, ultimately, spend some cash.

eCommerce 94

eCommerce Gen Z User-Generated Retail 94

Hubspot Marketing

DECEMBER 5, 2022

With the rise in popularity of social shopping , tapping into platforms like Instagram is a powerful way to reach consumers - especially Gen Z and Millennials : Collecting First-Party Data from Your Customers. Contextual advertising is all about putting ads in the right places.

Gen Z 118

Gen Z Millennials Marketing Marketers 118

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 Source: [link].

Millennials 129

Millennials Gen Z Retail Marketing 129

Buffer Marketing

MAY 29, 2024

TikTok’s Creative Center As a video-first platform, TikTok is often the place where social media trends are planted and bloom, sprawling over onto other platforms as they grow. Millennial vs. Gen Z This broad trend is great if you count Gen Zs and millennials among your target audience or customer base.

Gen Z 64

Gen Z Millennials Finance User-Generated 64

Sprout Social

JUNE 14, 2022

But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. Millennials came of age in the time of personal branding.

Gen Z 96

Gen Z Transform Millennials User-Generated 96