Duct Tape Marketing

JANUARY 2, 2018

Will Millennials Change Manufacturing? is taking its place in manufacturing — and the experts are betting this tech-savvy cohort is ready to stir things up. It’s exactly the image they don’t want the public — or millennials considering careers in manufacturing — to have of the industry.

Millennials 29

Millennials Manufacturing Transform Education 29

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. And that’s just marketing.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Shoppers 125

Shoppers Product Gen Z Promotion 125

Hubspot Marketing

JULY 30, 2023

Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Consumers are turning to social in place of Google.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Search Engine Land

FEBRUARY 9, 2024

For many, especially younger audiences, TikTok is a go-to place to search and discover information. Gen Z users favor more personalized, algorithm-led social networks (48%) over search engines (44%) when looking for information about brands, products or services, per WARC’s 2023 Consumer Trends report (subscription required).

Gen Z 121

Gen Z Transform Millennials SEO 121

Hubspot Marketing

AUGUST 15, 2022

For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What Instagram's DM Shopping Feature Looks Like.

Gen Z 98

Gen Z Millennials Shoppers Retail 98

Marketing Insider Group

NOVEMBER 6, 2019

While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them.

Product 82

Product Gen Z Millennials Transform 82

Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations? All data sources pointed to most social media marketers being Millennial white women. Even the majority of our own team fit within that demographic. This led us to new questions.

Millennials 118

Millennials Education Social Media Marketing Management 118

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 134

Millennials Gen Z Retail Marketing 134

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Martech

FEBRUARY 22, 2023

What this tells me is that video production quality will be a focus. Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. are under 30, accounting for the Gen Z audience and younger millennials. We have been doing this for years.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Girl Power Marketing

MAY 18, 2022

Following are some tips for helping to understand how to speak to consumers and convert them. Pet Owners by Generation Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. Like Generation X, Millennials value authenticity, but in somewhat different ways.

Millennials 52

Millennials Gen Z Food Marketing 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Boomers use Facebook to remain in contact with family and friends.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Baby Boomers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 120

Shoppers Shopper Market Millennials Retail 120

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Fortunately, I’ll show you many tactics and best practices to boost visibility in both places.

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Lynton Web

JANUARY 29, 2024

1 product discovery channel for Gen Z and Millennials (31% of customers use social to find answers to questions), it’s no wonder marketers are increasing their spend here this year. Google will also take notice and may place your site lower in rankings. With social media being the No.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Sales Force: CMO

AUGUST 2, 2022

Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. According to a recent Deloitte survey , 46% of Gen Z and 45% of Millennials (those born between 1981 and 1996) “feel burned out due to the intensity/demands of their working environments.” The good news?

Gen Z 89

Gen Z Millennials Health User-Generated 89

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Buyers may place orders on their phones but still buy for their companies. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. Cross-selling : Offering customers related or complementary products.

Gen Z 115

Gen Z Pharmaceutical Customer Acquisition Marketing 115

Hubspot Marketing

MAY 8, 2023

You can also try out new social media features, like Instagram’s shopping tools , which offer marketers a high ROI as Millennials and Gen Z continue discovering products (and buying them) through social media. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. From special-diet foods to raincoats for dogs, desirable pet products can be very specific. Millennials are the largest pet-owning demographic in the U.S.,

Millennials 129

Millennials Food Shoppers Health 129

SocialPilot

JANUARY 10, 2024

31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. Pinterest Usage Statistics Pinterest is a great place to create and discover new Ideas. 86% of millennials use Pinterest to plan life events. How cool is that? of all Pinterest users.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Buffer Marketing

APRIL 4, 2024

Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7% While TikTok isn’t the final destination for any business owner making a decision on their B2B partnerships, it’s a great place to kick off brand awareness and get your company in the right spaces.

Gen Z 88

Gen Z User-Generated Entertainment Millennials 88

Hubspot Marketing

APRIL 9, 2024

Many business leaders believe we underestimate AI’s impact on companies, with 65% reporting that AI will rival the Industrial Revolution in its impact on productivity. For example, in my email lists, I will segment by industry, size of their business, products purchased in the past, and areas of interest. What does this mean for you?

Advertising 73

Advertising Advertisers PR Millennials 73

Hubspot Marketing

JUNE 29, 2022

Shorter videos are great for establishing an initial connection where you can introduce your brand or product. For instance, a snappy video showcasing a product feature can build interest and anticipation before a product launch. For B2B, LinkedIn and Twitter – my personal favorite social channels – are good places to start.

Branding 107

Branding Video Marketing Millennials B2C 107

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. This number drops to 38% for Millennials. In fact, only 7% of Gen Z consumers prefer audio chat rooms for discovering new products.

Gen Z 120

Gen Z Market Trends Millennials Marketing 120

Hubspot Marketing

JANUARY 30, 2024

This applies not only to the way you market your restaurant but also to the menu items and products you create. Chipotle’s limited edition Napkin Holder was not only an excellent customer-inspired product, but the campaign was also a perfect example of social listening in action. Build a simple yet effective website.

Food 102

Food Marketing Marketers Millennials 102

Spiralytics

NOVEMBER 14, 2023

Shaping technology due to being early adopters Gen Alpha’s early exposure to and immersion in technology make them poised to be influential early adopters who shape the development and direction of digital products. Their collective voice and advocacy are poised to impact consumer behavior and corporate responsibility.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

APRIL 22, 2021

This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. If your business targets this age group heavily with their products or services, TikTok is probably going to be a great platform for you to use in order to reach your audience. Kids love TikTok, too!

Gen Z 139

Gen Z User-Generated Millennials Marketing 139

Martech

FEBRUARY 20, 2024

For maximum impact, place your CTA: Above the fold, so the recipients see it instantly. Gen Z and Millennials often favor text over calls. Use this type of call to action: For straightforward products with self-service options. Use hard CTAs: For complex products, when meetings are crucial to explain features and value.

Gen Z 99

Gen Z Millennials Email Marketing Place 99

Neil Patel

OCTOBER 6, 2021

D2C companies, by definition, take out the middleman and sell their products “direct to consumers.”. You sell your product straight to them and cut out any fees required with wholesale and other sales platforms. Dollar Shave Club is the epitome of D2C brands because their product is often a last-minute purchase.

Branding 116

Branding Millennials Price Retail 116

Sprout Social

MAY 18, 2021

Data reveals 55% of consumers learn about brands through social, a figure that jumps to 78% for Generation Z and 61% for Millennials. As the influence and purchasing power of Generation Z and Millennials grows, we should expect to see social become the primary channel to reach these digital natives.

Gen Z 110

Gen Z Millennials Communications Advertising 110

Hubspot Marketing

JUNE 16, 2021

The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality. As a millennial born in the early 90s, I grew up at the same time as the digital revolution. In fact, millennials have a reputation for spending all day on their phones and being lazy.

Branding 132

Branding Millennials Communications Education 132

Neil Patel

MARCH 19, 2021

In fact, they were the largest generation in history until millennials surpassed them. Why not focus on millennials and Gen-X instead? What are their interests as of right now, and what types of products are they buying? Each of these has its time and place, but you want to make sure it’s not too intrusive.

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Hubspot Marketing

DECEMBER 5, 2022

With the rise in popularity of social shopping , tapping into platforms like Instagram is a powerful way to reach consumers - especially Gen Z and Millennials : Collecting First-Party Data from Your Customers. Contextual advertising is all about putting ads in the right places.

Gen Z 107

Gen Z Millennials Marketing Marketers 107

Hubspot Marketing

AUGUST 8, 2022

If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. When it comes to engagement, TikTok secures third place behind YouTube and Instagram — which is impressive considering its relative "newness." Facebook Live.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118