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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. As of 2024, 62% of Gen Z consumers are already shopping through social media, and this number is expected to rise.

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How live social shopping is driving brand results

Sprout Social

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Whats next for live social shopping As new technology and trends emerge, the future of live shopping will be more interactive, immersive and creator-driven than ever. What is live social shopping?

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Stop Killing Ideas! Use “Yes, And” Instead of “No, Because”

Duct Tape Marketing

Duncan (01:58.762) We've seen Generation Z entering the workplace but doesn't want to work for corporate America. Global pandemic, Generation Z entering the workplace, artificial intelligence. John Jantsch (01:39.394) Yeah, yeah, yeah. We've got artificial intelligence entering the marketplace. There's four of them.

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AI fatigue is real, and it’s costing brands more than engagement

Martech

Up to 45% of Gen Z and 44% of Boomers oppose the use of AI in advertising, CivicScience found. That signals a rare generational consensus — a fear of new technology and a craving for authenticity. Even the best tech can fail without public trust This isn’t the first time a new technology has faced backlash.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Generation Z, she shows, will rise in numbers among the nation’s workers. Recently, we looked at quotes from CMOs and influencers on the future of marketing.

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Still human: Why consumer closeness matters in an AI-driven world

Martech

For instance, marketers may have an idea of who they “think” Gen Z is based on stereotypes or even based on their own collected data. However, like all other generations, Gen Z isn’t a monolith, it is made up of complex humans with varying beliefs and perspectives that don’t always translate to behaviors.

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10 Ways to Market to Gen Z

Power Digital Marketing

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.