Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z

Sprout Social

MARCH 27, 2025

TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users.

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

These include but aren’t limited to: Content Marketing & Search Engine Optimization (SEO) : These two strategies work together to offer value to your customers and get found in their hunts for answers. Encourage user-generated content (UGC): More on that shortly. Encourage and highlight user-generated content (UGC).

Manufacturing

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z

Buffer Marketing

AUGUST 26, 2024

They're a great way to generate engagement and even spark ideas for new content you can share. It makes sense — short-form videos are tailored to mobile devices, where you'll find most social media users consuming content these days. Short-form video ideas 7. In: Messy, authentic, candid snaps.

Social Media Marketing

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. Right behind them is Gen Z. social responsibility) User-generated content. HubSpot ) Website/blog/SEO (search engine optimization) is returning the biggest ROI for more marketers. And how much revenue are they generating?

Transform

Sprout Social

JULY 31, 2025

Ads, influencer content, posts from individual users and brand content can all appear in the results of a social media search to help users find what they need. Specialized algorithms learn what individual users like and can serve up content featuring products that seem tailor made for them.

Gen Z

Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. Generate 500 qualified leads in two months. For example, if your goal is to generate leads, KPIs like form submissions or email sign-ups will give you a clear picture of success. Start by identifying your top competitors.

PR

Buffer Marketing

DECEMBER 4, 2024

Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. From Gen Z to Baby Boomers, the platform has something for everyone. Plus, captions make your content more searchable, boosting your TikTok SEO. More than 1.5

User-Generated

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Optimize your profiles (and content) for search Never heard of social SEO ? It serves as a roadmap for all your social media efforts and aligns them with your broader business objectives.

Social Media Marketing

Power Digital Marketing

JUNE 6, 2025

This level of granularity helps you reach the right people with the right message—whether you’re targeting niche B2B audiences on LinkedIn or Gen Z consumers on TikTok. This is a powerful strategy for quickly scaling your presence on TikTok Shop and tapping into the platform’s massive user base.

Advertising

Exposure Ninja

MAY 2, 2025

In our digital marketing for financial services guide, we’ll show you how to: Generate leads using proven tactics built for finance Outperform competitors in search and paid ads Stay compliant while promoting your products and services Build long-term marketing assets that drive ROI.

Digital Marketing

Sachs Marketing Group

MAY 30, 2025

From advertising tools powered by artificial intelligence (AI) to the shift away from traditional SEO strategies, the marketing playbook has undergone numerous revisions, and it’s far from complete. In 2025, it’s common for users to search for product reviews, how-tos, and service providers directly within social apps.

Gen Z

SocialPilot

JUNE 19, 2025

Brands use carousels to break down complex ideas, showcase product benefits, or guide users through processes. End with a CTA: Invite users to comment, visit a link, or save the post. Tip: Use tools like Canva’s Magic Design or Visme to quickly generate carousel layouts with professional polish, even if you’re not a designer.

Thought Leadership

Duct Tape Marketing

JUNE 5, 2025

Buyersespecially Millennials and Gen Z, who now make up over two-thirds of B2B decision-makersare digital-first, AI-empowered, and want answers on their terms. Generative AI Content Explosion: With tools like GPT-4, even small teams can pump out high-quality blog posts, guides, and videos at scale.

Transform

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z

Hubspot Marketing

MAY 28, 2025

Some common types of ecommerce videos include: Explainer videos Shoppable videos Product demos How-to videos Unboxing videos Product comparison videos User-made videos and testimonials Live selling videos Video Marketing in Social Commerce The following numbers are staggering. On the other hand, SEOs and SEO studies report the opposite.

eCommerce

SocialPilot

FEBRUARY 12, 2025

Craft High-Impact Copy That Grabs Attention Hook Your Audience With Scroll-Stopping Headlines & First Lines Your first line determines whether users keep reading or scroll past. ” Copy You Can Write Generic: “ New updates coming soon! “ Better: “ Your competitors are growing while youre stuck with low reach.

Copywriting

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. 48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Community building: This is the heart of PR.

PR

Businesses Grow

DECEMBER 16, 2024

An example: From Zero to Millions: TikTok Shops GMV Journey Trona Freeman , Social media and SEO specialist for small businesses Trona Freeman More people are looking for alternatives to the Meta platforms for their small business marketing. And theyre searching and saving more than other generations.

Gen Z

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z

SocialPilot

JUNE 18, 2025

And here’s what makes it trickier: the average user actively visits 6.7 users shop on social platforms weekly—turning feeds into storefronts. But if there’s no unified identity, users won’t stick. What Makes Users Hit “Follow” Instantly? Most users decide in under 3 seconds whether your brand is worth their time.

Gen Z

Backlinko

AUGUST 8, 2025

But SEO as we know it is dying. SEO used to work fairly consistently: write great content, sprinkle in keywords, land a few links — boom, rankings. People have been announcing the death of SEO for years. Spoiler: SEO isn’t dead yet. To determine whether SEO is dead, we need to understand how a marketing channel evolves.

SEO

Neil Patel

JULY 22, 2025

It’s painfully obvious when a B2B SaaS brand shoehorns itself into a Gen Z meme format meant for fashion or pop culture. If the post sparked DMs, follow-up content ideas, or user-generated content (UGC), that’s a sign your audience is invested. What does this trend actually mean to the people participating in it?

Branding

Businesses Grow

MAY 19, 2025

They’re crowded, overwhelming, and generally boring. They are iterative — how to make slight improvements on our Facebook ads or improve our SEO — while the field of marketing is going through a cataclysmic transition right in front of our eyes. I don’t like big marketing events.

Gen Z

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. of TikTok’s US user base are Millennials. million users.

Gen Z

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? OK, equal time is over. Who is our target audience?

Gen Z

Hubspot Marketing

JULY 22, 2022

Of course, this will vary drastically by generation, so we’ll include some insights split by age group as we go. You can also check out our full report on consumer shopping habits by generation for more age-specific info. Gen Z also favors unboxing videos more than any other generation.

Gen Z

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. How to Use the Search Trends Report to Generate Content Ideas. For marketers, that data can be gold.

Gen Z

Hubspot Marketing

SEPTEMBER 12, 2023

By optimizing social media content for search, you can ensure that your posts, videos, and other forms of content are easily discoverable by users searching for relevant topics, keywords, or hashtags. Additionally, our Consumer Trends Survey found that most Gen Z prefers social search over traditional search engines.

Gen Z

Buffer Marketing

DECEMBER 14, 2022

Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section.

SEO

Hubspot Marketing

MARCH 20, 2023

Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media. With this in mind, marketers can do things like Creating an effective SEO keyword strategy to reach users browsing the internet. snackable content for any platform.

Gen Z

Neil Patel

NOVEMBER 23, 2020

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. We wanted to grow Skincare by Alana’s organic traffic , so we started by making technical SEO improvements on the site. For example, BeautyBio’s Insta Shop enables users to shop the products featured on the social media site.

Gen Z

Neil Patel

JANUARY 18, 2023

But for some marketing pros and SEOs, that’s what happens. Every year sees new trends and priorities for SEOs, and 2022 was no exception. The priorities for 2022 continued to be informative, useful content that answered user search queries. These changes caused SEOs to adjust their strategy and see past content differently.

SEO

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Retro tech like polaroids is popular again among Gen Z and millennials alike. Another platform where users are selling Dispo invites is Buy Me a Coffee.

Gen Z

Neil Patel

DECEMBER 24, 2020

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts. User Interaction.

SEO