Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Content marketing objectives. Content Marketing strategy.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Search Engine Land

MARCH 16, 2023

The biggest obstacle is working for global clients with a “decentralized” approach to marketing. Often, they have siloed organizational structures, making them unable to appropriately communicate SEO and paid media initiatives across global markets.

SEO 97

SEO Global Marketing CMO Search Marketers 97

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. She is currently global customer CRM senior manager and CDP advisor. Q: What interests do you have outside of marketing technology? I had my daughter here.

CRM 101

CRM eCommerce Retail User-Generated 101

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Read on to learn: Trends Marketing Leaders are Following. Marketing Strategies Marketing Leaders Use.

Inbound Marketing 125

Inbound Marketing Influencer Marketing Social Media Marketing B2C 125

Hubspot Marketing

NOVEMBER 28, 2022

According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. The report shows that some companies actually increased hiring, according to 34% of marketers surveyed.

eCommerce 113

eCommerce Acquisition Marketing Entertainment Global Marketing 113

Rock Content

JANUARY 6, 2024

Apple’s success in the global market stems from consistent customer experience. 10 Tips for Implementing Your Multilingual Content Marketing Strategy If you made it this far, you want to adapt your content into multiple languages. You need to come up with a strategy yourself. But where should you start?

Content Marketing 79

Content Marketing Marketing Marketers Global Marketing 79

Rock Content

DECEMBER 21, 2020

In the case of global companies, they need to show their value and adapt to each region where they want to act, while keeping their identity and their values. But nothing that good international branding management can’t solve. What are the main obstacles to building a global brand? How to start a global branding strategy?

Brand Management 78

Brand Management Branding Management Logistics 78

Adobe Experience Cloud Blog

OCTOBER 23, 2019

However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges. Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Ajay Sarpal , Consultant.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Martech

JANUARY 26, 2023

Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. She is a Senior Manager, Marketing Operations at Slack and a martech stack (+ strategy) solution architect. That’s too scary to think about.

CRM 111

CRM Marketing Marketers Global Marketing 111

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Fuel for your marketing strategy. The post The customer data platform market appeared first on MarTech. billion in 2023 to $7.91

Customer 103

Customer B2C Transform Retail 103

Hubspot Marketing

MARCH 19, 2024

Podcasts or other audio content are the top media formats marketers plan to leverage for the first time in 2024. Why is this marketing format still so popular if it doesn’t offer the highest ROI? Focus on building hybrid strategies. 45% of the global marketers we surveyed are hybrid employees, while just 24% are fully remote.

Thought Leadership 106

Thought Leadership Marketing Marketers Influencer Marketing 106

Martech

JULY 14, 2022

A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. Account-based marketing: A snapshot. What it is.

Direct Mail 119

Direct Mail Customer Acquisition Marketing Marketers 119

Rock Content

APRIL 18, 2023

For some brands, the entire global market may be the target. Here’s a brief look at why localizing is important if you’re looking to take your brand beyond the boundaries of your home base: Proper localizing helps a global brand build credibility within the desired markets. How To Get Started with Website Localization?

Logistics 72

Logistics Global Marketing SEO Brand Management 72

Customers.ai

JANUARY 26, 2024

We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually. B2B Marketing Tool: Sales Handy SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about. LinkedHelper also has a great lists manager that allows you to build lead generation funnels. #4.

CRM 111

CRM User-Generated Analytics Marketing 111

Martech

OCTOBER 23, 2023

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market. Storytelling, brand values and community building can be strong strategies.

Branding 120

Branding Finance Marketing Marketers 120

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 143

Transform Analytics Thought Leadership Global Marketing 143

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 96

Thought Leadership Content Marketing Transform CMO 96

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 121

Analytics Marketing Marketers Transform 121

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated. Try influencer marketing. You need a plan, man.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Business process ownership of applications applies to all functions, not just marketing.

Transform 80

Transform CMO Direct Mail Global Marketing 80

Duct Tape Marketing

OCTOBER 3, 2018

After almost 20 years in corporate America, where Didner held a variety of senior leadership positions in departments as varied as finance and accounting, supply-chain management, and global marketing strategy, she decided to strike out on her own.

Finance 65

Finance Global Marketing Marketing Marketers 65

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. It is now the business-critical link between multiple stakeholders within the company and is the key champion of the customer (present and future).

CMO 98

CMO Transform B2C Marketing 98

Hubspot Marketing

DECEMBER 19, 2023

Some of the most widely-used platforms today include TikTok, Snapchat, Instagram, and X (formerly Twitter) — but new platforms emerge constantly, always looking to compete with incumbents and capture new market share. Because of its massive user base, social media is a major component of many companies’ marketing strategies.

User-Generated 99

User-Generated Marketing Marketers Social Media Marketing 99

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.

New Markets 152

New Markets Thought Leadership Energy Marketing 152

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. market share.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Hubspot Marketing

DECEMBER 22, 2023

Image Source This knowledge lets you tailor your products and marketing strategies to align perfectly with your audience's wants and needs. SEOs, marketers, and PR professionals can also identify valuable link-building opportunities using DA's link quality assessment. Classify customer support tickets.

Branding 112

Branding Transform User-Generated SEO 112

Buffer Marketing

OCTOBER 9, 2023

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. Impact : Continuous influx of new creators, maintaining the influencer marketing momentum.

Gen Z 89

Gen Z User-Generated Transform Education 89

Adobe Experience Cloud Blog

APRIL 23, 2015

Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Pam Didner

SEPTEMBER 8, 2021

The best way to know the soft skills you need to develop is to get feedback from your team, peers, and managers. Here are several relevant webinars you may find useful: How Can Marketing Support Sales in A Changing Environment. Next-Level Marketing Strategy Guide for 2021 [Step-by-Step]. Personality.

Marketing 121

Marketing Marketers CMO Marketing Plan 121

Rock Content

FEBRUARY 5, 2018

Tanya Mas, Director of Global Marketing – Demand Generation & Content Strategy at Rosetta Stone, initiated contact with Visually to expand the reach of internally developed content for their marketing programs. She also designed and managed the strategic development and implementation of all marketing programs.

Global Marketing 65

Global Marketing Education eBook Customer Journey 65

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

Transform 126

Transform CMO Marketing Marketers 126

Vertical Response

MARCH 22, 2024

E-commerce platforms are the backbone of online businesses, providing features such as: Product catalogs Payment processing Inventory management Order fulfillment Customer support Companies benefit from these platforms through expanded market reach and reduced costs, while consumers benefit from wider selections and convenience.

Transform 68

Transform Affiliate Marketing Shipping Education 68

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. Cloning programs and templates allow small teams to accomplish marketing automation on par with much larger companies. 1 full-time employee).

CRM 134

CRM Thought Leadership User-Generated Analytics 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. Cloning programs and templates allows small teams to accomplish marketing automation on par with much larger companies.

CRM 119

CRM Thought Leadership User-Generated Analytics 119

Adobe Experience Cloud Blog

DECEMBER 10, 2019

“The exercise of documenting our processes enabled greater collaboration with Sales, organizational alignment on our definitions of campaign success, and created opportunities for training and development across the Marketing department.” – Kristi Annes, Senior Director Marketing Strategy, Intelligent Medical Objects.

Energy 90

Energy Transform Thought Leadership Marketing 90

Rock Content

JULY 21, 2020

An efficient Digital Marketing strategy can bring a variety of benefits to your business. One of the most relevant types of content for a marketing strategy is the infographic, which mixes text and images to make the persona’s understanding easier. Do you know how to make an infographic ? Source: [link].

User-Generated 72

User-Generated Promotion Health Global Marketing 72

Traackr

AUGUST 18, 2015

Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. In fact, 45% of influencer programs are managed locally, as pointed out in our recent study. There seemed to be only a few networks that mattered. They looked hard to build.

Influencer Marketing 45

Influencer Marketing B2C Global Marketing Communications 45