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Interested in the latest marketing trends? Subscribe to our SmartBrief newsletters

SmartBrief - Marketing

This newsletter provides news, features, campaign examples and industry trends stories from leading and niche media delivering the inspiration and insights you need to stay at the forefront of marketing innovation. IAB SmartBrief For digital marketers, advertisers and media professionals. Sent daily. Why Subscribe?

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9 Major Insights From The 2023 Global Marketing Playbook

Rock Content

However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. Will they support your global strategy?

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Announcing the First 25 Members of Our Fearless 50!

Adobe Experience Cloud Blog

What does it take to be a fearless marketer? The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Jessica Kao.

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Marketers and Budget – Do you know the 3 V’s?

Adobe Experience Cloud Blog

If you have never had these things happen you are lucky and have been blessed by the Marketing Gods of Budgets and All Things Numbers and do not have to read further. As marketers, we are rapidly evolving and taking advantage of new technology and ideas for social media, analytics, and email.

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Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

Marketing Insider Group

For example, we may think of the Customer Journey and CX from an internal perspective, for example workflow and process management, but what about the technology? And of course, in workflow management, spreadsheets and other tools comprising their organization’s own unique MarTech stack.

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Aon Shares Why Its Content Scorecard Is a Must

Content Marketing Institute

Marketing-qualified leads (MQL) and conversion rates aren’t part of the mission of the company’s brand journalism platform, The One Brief , so they’re not even part of the discussion. The work on The One Brief, which earned Venetta a 2018 Content Marketer of the Year nomination, holds many lessons for enterprise content marketers.

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Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde

Marketing Insider Group

All of this was managed with regular governance and group calls, and the results provided great pipeline for the services sales team to convert to revenue. While data-driven insights are key for incorporating long-term strategies, we are well versed in knowing that technology and insights are only part of the recipe to success.